How the skinny jean birthed the 3rd generation of hip hop

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Whats in store for the future of denim? The skinny jean and bright colors era is OVER. Youth unemployment is still sky high. The world is sick of seeing The Kardashians and the Biebs rockin flat brims. The Post-Reality era is over. No more turquoise jeans. We're headed back to the Savage Life.

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How the skinny jean birthed the 3rd generation of hip hop

  1. 1. of How The Skinny Jean 3rd Generation birthed the hip hop culture (And what it all means to denim going forward) Tuesday, July 30, 13
  2. 2. The 3 Generations of hip hop culture Tuesday, July 30, 13
  3. 3. Old SchoolTuesday, July 30, 13
  4. 4. Reality Tuesday, July 30, 13
  5. 5. A Post-Reality World You’re Jimmy Brooks, dawg! Tuesday, July 30, 13
  6. 6. Bob Johnson Sells BET to Viacom and they White Wash itTuesday, July 30, 13
  7. 7. Firing of AJ & Free as hosts of 106 & Park Symptoms of the Cultural Shift Tuesday, July 30, 13
  8. 8. As much as people loved to make fun of AJ & Free Tuesday, July 30, 13
  9. 9. They were like your neighbors Tuesday, July 30, 13
  10. 10. BLACK Entertainment Television Replaced Black hosts with A NON-BLACK HOST Tuesday, July 30, 13
  11. 11. She BANNED Webbie from 106 & Park Tuesday, July 30, 13
  12. 12. The Incarceration of Lil Boosie removed the heir to the throne of truth The Death of Pimp C marked the de-valuation of Trill as a fundamental value Tuesday, July 30, 13
  13. 13. Symptoms of the Cultural Shift Canceling of BET UnCut Tuesday, July 30, 13
  14. 14. Lil Wayne introduced Aubrey Graham to the world as “Drake” at MTV Spring Break Tuesday, July 30, 13
  15. 15. Post Reality The Flag of Street Culture is being flown by a rich child actor Tuesday, July 30, 13
  16. 16. as the exclusive arbiters of the culture Blacks no longer valued Tuesday, July 30, 13
  17. 17. Street Code was no longer the official unwritten rules of the game Symptoms of the Cultural shift Tuesday, July 30, 13
  18. 18. The Rap Game is now all about STYLE (You got a etch-a-sketch on your pants playa!) Tuesday, July 30, 13
  19. 19. Bleached Jeans Faded Jeans Black White Men MenWomenWomen Baggy Loose Tight Pre - 2006 Millennial Generation Denim Landscape Style Race Sex Cut Tuesday, July 30, 13
  20. 20. Solid Jeans Faded Jeans Black White Men MenWomenWomen Loose Skinny Post - 2006 Millennial Generation Denim Landscape Style Race Sex Cut Tuesday, July 30, 13
  21. 21. But the game is coming full circle Tuesday, July 30, 13
  22. 22. Old School 1979-1992 Tight Reality 1993-2006 Loose Post-Reality 2006-2013 Tight The Savage Life 2014- Loose Era Denim Style Tuesday, July 30, 13
  23. 23. Why? Tuesday, July 30, 13
  24. 24. is shortening the cultural macro-cycle The fast pace of technology Tuesday, July 30, 13
  25. 25. The Old School & Reality Era’s were twice as long as the Post- Reality Tuesday, July 30, 13
  26. 26. long-term unemployment is a reality for many youths Economic Hardship has affected a larger cross section of the population Tuesday, July 30, 13
  27. 27. The Suburban Savage Life is no longer a joke Tuesday, July 30, 13
  28. 28. Tuesday, July 30, 13
  29. 29. Reality Era designers like Maurice Malone who abandoned the baggy cut are re-introducing it Tuesday, July 30, 13
  30. 30. The frivolous nature of the Post-Reality style was a result of misplaced escapism. Tuesday, July 30, 13
  31. 31. The Truth is the World is Savage Tuesday, July 30, 13

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