Business Link Talk Gloucestershire Cricket Club What Is Your Wikipedia Business Strategy

What is your Wikipedia business strategy
Presented by Steve Virgin 21st July 2011

Our wider objective

Jimmy Wales on Wikipedia
6’ 42’ Promo Video
Talk at the University of Bristol (Jan 13, 2011)
Celebrating 10th Birthday of Wikipedia

Wikipedia only one of many projects

Wikimedia reach – per month

Wikimedia UK
National chapter of Wikimedia volunteers
Recognized by Foundation, but independent
Founded 2008
Promote free content & seek volunteers
What does the Board of Directors do = Outreach

Wikimedia UK – Holding Training Academies

Back Stage Pass -with the British Museum & British Library
Summer 2010
Wikipedian in Residence
Backstage Pass
Hoxne Challenge
Editathons

Running British Museum GLAM Conference 2010
Nov 2010
GLAMWIKI Conference at British Museum

Wikimedia UK – Training, collaborating or in discussions
Science Museum
V&A
Natural History Museum
Museums & Galleries Scotland
Technology Strategy Board
University of Bristol
ARKIVE/Wildscreen
Bristol Cathedral Choir School
Knowle West Media Centre
Medical Research Council
Cancer Research
Food Standards Agency
Institute of Physics
Derby Museum
British Museum
British Library

Bristol-Wikipedia Connection
Global Fund Raising Conference May ‘10

Wikipedia @10 – January 13 2011

Trying something new…
QR Coding the UK’s Cultural Heritage

QR Mobile Codes – Quick Response
QR codes have become more prevalent in marketing circles and have been integrated into both traditional and interactive campaigns.
Media where QR codes have been deployed include: billboard ads, guerrilla marketing campaigns, in-store displays, event ticketing and tracking, trade-show management, business cards, print ads, contests, direct mail campaigns, websites, email marketing, and couponing just to name a few.

QR Mobile Codes
viewing museum exhibits

QR Mobile Codes
viewing anything

The Wright Challenge – Derby Museum
More than 600 pages created in less than 6 weeks
Over 40 people who have never been to Derby are helping Derby Museum. Derby may be “top UK museum” in dozens of different Googles

So what about me and my business then!
Content sharing

Great resource you can use for free
All content is “free”
No charge to access or reuse
No permissions required
No restrictions on reuse or revision
Except: must attribute
Altered works must also be free
CC-BY-SA; GDFL; PD or Fair use
Limited collection of “fair use” logos

How can you use it?
Embed information into your web pages
BBC
Use images to illustrate yours content
EU Observer
Online and offline
Wikipedia for Schools CD
Intranet wiki
Multinational company, suggestion scheme

EU Observer + BBC Wildlife Finder

Facebook, Iphone App + Wikipedia Societies

Contributions can be ‘soft advertising’
Attribution (esp images) can work for you
Do your clients have unused archives?
Low cost, currently unused?
Build positive image among Wikipedia community
Raise profile with specialist interest groups
Imagine having your client's name on the Front Page of the world's fifth website?

Does sharing work?

Projects Wikipedia have been involved in
Summer ‘10 - Get involved
BackStage Pass British Museum
Hosts expert tour day for Wikimedians
to encourage cooperation &
collaboration on pages
Share content
German State Archive
puts 82,500 low res
images on Wikimedia
Commons
Share content
Museum of the Tropics
Amsterdam – 45,000
images on Maroon &
their culture
June 2010 – Wikipedian in
Residence @ British Museum
Summer ‘10 – Hoxne Challenge
Museum team work together to
edit Hoxne Hoard Wikipedia
article with aim to meet
exacting quality standards
2010 Share content
New images from the
salvage of the Mary
Rose

Large Donation Case Study – Bundesarchiv
Success for the Bundesarchiv
Website traffic doubled
Print sales increased
1000+ corrections in metadata
Permanent link backs to archive
Increase search engine stickiness
Success for Wikimedia
At the time, the single largest image donation to Wikipedia
15000 images in use on 42000 articles.

How did those involved benefit educationally?
Sharing Content
Bringing ‘unseen’ images to the public
Writing descriptive
text – critical
analysis, with
evidence-based
sources
Training ‘the
curators’ to
lead teams
to work on
Wikipedia
Providing
links back to
original site
Following an
article quality
standards guide to
bring best possible
info to public
Encouraging an interest
and understanding of our
shared cultural heritage

What could you do?
Donate content – documents, pictures or your archives
Let us train you in Best Practice
You Train your supporters, community, your staff
Your content acts as a shop window

What about community benefit?

Rapid growth for developing world content

Can we get our own local communities to contribute?
Critical thinking
Best ‘research’ practice
Online collaboration + IT skills
Builds e-volunteer community
Values previously undervalued community

Sharing the learning experience

Build understanding for Exams

Do the basics – improve pages on Wikipedia
Get classes involved with cool projects around globe
Critical thinking
Best ‘research’ practice
Online collaboration + IT skills
Builds e-volunteer community

Develop material about your local area with local groups
Teaching?
Work on articles about your area, your community – the interests or hobbies of you or your staff
Work with local GLAMs

Wikimedia UK outreach has only just begun

Follow the rules & all will go well

People of Bristol – WMUK wants you + your content

Thank you for listening
Questions?
Contact: Steve.Virgin@Wikimedia.org.uk or Steve@MediaFocusUK.com
Follow on Twitter: @BarkingBirdy @MediaFocusUK @WikimediaUK
Follow on Facebook: Media Focus UK or Wikimedia UK
Follow on Linked In: Steve Virgin

Business Link Talk Gloucestershire Cricket Club What Is Your Wikipedia Business Strategy

by SteveVirgin on Jul 22, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

Statistics

Business Link Talk Gloucestershire Cricket Club What Is Your Wikipedia Business Strategy — Presentation Transcript