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Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia Business Strategy
Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia Business Strategy
Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia Business Strategy
Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia Business Strategy
Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia Business Strategy
Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia Business Strategy
Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia Business Strategy
Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia Business Strategy
Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia Business Strategy
Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia Business Strategy
Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia Business Strategy
Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia Business Strategy
Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia Business Strategy
Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia Business Strategy
Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia Business Strategy
Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia Business Strategy
Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia Business Strategy
Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia Business Strategy
Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia Business Strategy
Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia Business Strategy
Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia Business Strategy
Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia Business Strategy
Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia Business Strategy
Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia Business Strategy
Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia Business Strategy
Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia Business Strategy
Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia Business Strategy
Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia Business Strategy
Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia Business Strategy
Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia Business Strategy
Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia Business Strategy
Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia Business Strategy
Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia Business Strategy
Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia Business Strategy
Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia Business Strategy
Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia Business Strategy
Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia Business Strategy
Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia Business Strategy
Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia Business Strategy
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Business Link Talk Gloucestershire Cricket Club What Is Your Wikipedia Business Strategy

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Talk for Business Link South West at Gloucestershire Cricket Club in Bristol....audience a mix of SME business people....aim to exlain how \'they\' can get involved...show potential of doing so...and …

Talk for Business Link South West at Gloucestershire Cricket Club in Bristol....audience a mix of SME business people....aim to exlain how \'they\' can get involved...show potential of doing so...and get them thinking about the goals and values of what we do

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  • 1. What is your Wikipedia business strategy<br />Presented by Steve Virgin 21st July 2011<br />
  • 2. Our wider objective<br />
  • 3. Jimmy Wales on Wikipedia<br />6’ 42’ Promo Video<br />Talk at the University of Bristol (Jan 13, 2011)<br />Celebrating 10th Birthday of Wikipedia<br />
  • 4. Wikipedia only one of many projects<br />
  • 5. Wikimedia reach – per month<br />
  • 6. Wikimedia UK<br /><ul><li>National chapter of Wikimedia volunteers
  • 7. Recognized by Foundation, but independent
  • 8. Founded 2008
  • 9. Promote free content & seek volunteers
  • 10. What does the Board of Directors do = Outreach</li></li></ul><li>Wikimedia UK – Holding Training Academies<br />
  • 11. Back Stage Pass -with the British Museum & British Library <br />Summer 2010 <br /><ul><li>Wikipedian in Residence
  • 12. Backstage Pass
  • 13. Hoxne Challenge
  • 14. Editathons</li></li></ul><li>Running British Museum GLAM Conference 2010<br />Nov 2010<br />GLAMWIKI Conference at British Museum <br />
  • 15. Wikimedia UK – Training, collaborating or in discussions<br />Science Museum<br />V&A<br />Natural History Museum<br />Museums & Galleries Scotland<br />Technology Strategy Board<br />University of Bristol<br />ARKIVE/Wildscreen<br />Bristol Cathedral Choir School<br />Knowle West Media Centre<br />Medical Research Council<br />Cancer Research<br />Food Standards Agency<br />Institute of Physics<br />Derby Museum<br />British Museum<br />British Library<br />
  • 16. Bristol-Wikipedia Connection<br /> Global Fund Raising Conference May ‘10<br />
  • 17. Wikipedia @10 – January 13 2011<br />
  • 18. Trying something new…<br />QR Coding the UK’s Cultural Heritage<br />
  • 19. QR Mobile Codes – Quick Response<br />QR codes have become more prevalent in marketing circles and have been integrated into both traditional and interactive campaigns. <br />Media where QR codes have been deployed include: billboard ads, guerrilla marketing campaigns, in-store displays, event ticketing and tracking, trade-show management, business cards, print ads, contests, direct mail campaigns, websites, email marketing, and couponing just to name a few.<br />
  • 20. QR Mobile Codes <br />viewing museum exhibits<br />
  • 21. QR Mobile Codes <br />viewing anything<br />
  • 22. The Wright Challenge – Derby Museum<br />More than 600 pages created in less than 6 weeks<br />Over 40 people who have never been to Derby are helping Derby Museum. Derby may be “top UK museum” in dozens of different Googles<br />
  • 23. So what about me and my business then!<br />Content sharing<br />
  • 24. Great resource you can use for free<br />All content is “free”<br />No charge to access or reuse<br />No permissions required<br />No restrictions on reuse or revision<br />Except: must attribute<br />Altered works must also be free<br />CC-BY-SA; GDFL; PD or Fair use<br />Limited collection of “fair use” logos<br />
  • 25. How can you use it?<br /><ul><li>Embed information into your web pages
  • 26. BBC
  • 27. Use images to illustrate yours content
  • 28. EU Observer
  • 29. Online and offline
  • 30. Wikipedia for Schools CD
  • 31. Intranet wiki
  • 32. Multinational company, suggestion scheme</li></li></ul><li>EU Observer + BBC Wildlife Finder<br />
  • 33. Facebook, Iphone App + Wikipedia Societies<br />
  • 34. Contributions can be ‘soft advertising’<br /><ul><li>Attribution (esp images) can work for you
  • 35. Do your clients have unused archives?
  • 36. Low cost, currently unused?
  • 37. Build positive image among Wikipedia community
  • 38. Raise profile with specialist interest groups
  • 39. Imagine having your client's name on the Front Page of the world's fifth website?</li></li></ul><li>Does sharing work?<br />
  • 40. Projects Wikipedia have been involved in<br />Summer ‘10 - Get involved<br />BackStage Pass British Museum<br />Hosts expert tour day for Wikimedians<br />to encourage cooperation &<br />collaboration on pages<br /> Share content<br />German State Archive<br />puts 82,500 low res<br />images on Wikimedia<br />Commons<br /> Share content<br />Museum of the Tropics<br />Amsterdam – 45,000<br />images on Maroon &<br />their culture<br />June 2010 – Wikipedian in<br />Residence @ British Museum<br />Summer ‘10 – Hoxne Challenge<br />Museum team work together to<br />edit Hoxne Hoard Wikipedia<br />article with aim to meet<br />exacting quality standards<br />2010 Share content<br />New images from the<br />salvage of the Mary<br />Rose<br />
  • 41. Large Donation Case Study – Bundesarchiv<br />Success for the Bundesarchiv<br />Website traffic doubled<br />Print sales increased<br />1000+ corrections in metadata<br />Permanent link backs to archive<br />Increase search engine stickiness<br />Success for Wikimedia<br />At the time, the single largest image donation to Wikipedia<br />15000 images in use on 42000 articles. <br />
  • 42. How did those involved benefit educationally?<br />Sharing Content<br />Bringing ‘unseen’ images to the public<br />Writing descriptive<br />text – critical<br />analysis, with<br />evidence-based<br />sources<br />Training ‘the<br />curators’ to<br />lead teams<br />to work on<br />Wikipedia<br />Providing<br />links back to<br />original site<br />Following an<br />article quality<br />standards guide to<br />bring best possible<br />info to public<br />Encouraging an interest<br />and understanding of our<br />shared cultural heritage<br />
  • 43. What could you do?<br />Donate content – documents, pictures or your archives<br />Let us train you in Best Practice<br />You Train your supporters, community, your staff<br />Your content acts as a shop window<br />
  • 44. What about community benefit?<br />
  • 45. Rapid growth for developing world content<br />
  • 46. Can we get our own local communities to contribute?<br />Critical thinking<br />Best ‘research’ practice<br />Online collaboration + IT skills<br />Builds e-volunteer community<br />Values previously undervalued community<br />
  • 47. Sharing the learning experience<br />
  • 48. Build understanding for Exams<br />
  • 49. Do the basics – improve pages on Wikipedia<br />Get classes involved with cool projects around globe<br />Critical thinking<br />Best ‘research’ practice<br />Online collaboration + IT skills<br />Builds e-volunteer community<br />
  • 50. Develop material about your local area with local groups<br />Teaching?<br />Work on articles about your area, your community – the interests or hobbies of you or your staff<br />Work with local GLAMs<br />
  • 51. Wikimedia UK outreach has only just begun<br />
  • 52. Follow the rules & all will go well<br />
  • 53. People of Bristol – WMUK wants you + your content<br />
  • 54. Thank you for listening<br />Questions?<br />Contact: Steve.Virgin@Wikimedia.org.uk or Steve@MediaFocusUK.com<br />Follow on Twitter: @BarkingBirdy @MediaFocusUK @WikimediaUK<br />Follow on Facebook: Media Focus UK or Wikimedia UK<br />Follow on Linked In: Steve Virgin<br />

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