SlideShare a Scribd company logo
1 of 13
Changing face of journalismreal life examples
Philadelphia Daily News – owners filed for bankruptcy Minneapolis Star Tribune filed for Chapter 11 Miami Herald – asking for donations from readers Detroit News – struggling Boston Globe – struggling et al... http://www.time.com/time/business/article/0,8599,1883785,00.html?imw=Y
The headlines speak for themselves ,[object Object],[object Object]
As print advertising vanishes so does profitabilityhttp://www.groundreport.com/Business/Hearst-150-year-old-Seattle-P-I-Newspaer-Closing-S_1/2890153
[object Object],http://www.google.com/hostednews/ap/article/ALeqM5iyyouBk-R3lV7m8ddfUUpfpW6VcwD9CK2DLO1
[object Object],http://losangeles.bizjournals.com/losangeles/stories/2009/11/23/daily3.html
Even the BBC realises that something seismic is happening and is starting to respond to the changes http://blogs.rnw.nl/medianetwork/bbc-news-appoints-its-first-social-media-editor
[object Object],[object Object]
Will more follow this model?http://www.google.com/hostednews/afp/article/ALeqM5jP-sjoFKsedvWfL-ypj63eZBuZyQ
[object Object]
 A kind of ‘iTunes for magazines concept’http://www.nytimes.com/2009/11/25/business/media/25mag.html?_r=2&ref=media
[object Object]
Instilling a social media mindset into its writers through access to tools they would have banned in the office one year agohttp://thenextweb.com/uk/2010/01/07/news-organisation-orders-journalists-install-tweetdeck/?awesm=tnw.to_11VyF&utm_medium=tnw.to-twitter&utm_source=twitter.com&utm_content=tweetmeme

More Related Content

Viewers also liked

What is data-driven journalism? (Slides from naprej:forward 2012)
What is data-driven journalism? (Slides from naprej:forward 2012) What is data-driven journalism? (Slides from naprej:forward 2012)
What is data-driven journalism? (Slides from naprej:forward 2012) Mirko Lorenz
 
Writing for the web
Writing for the webWriting for the web
Writing for the webChris Snider
 
Linking Online and Local
Linking Online and LocalLinking Online and Local
Linking Online and LocalChris Thorpe
 
Gatekeeping, Gatewatching, Real-Time Feedback: New Challenges for Journalism
Gatekeeping, Gatewatching, Real-Time Feedback: New Challenges for JournalismGatekeeping, Gatewatching, Real-Time Feedback: New Challenges for Journalism
Gatekeeping, Gatewatching, Real-Time Feedback: New Challenges for JournalismAxel Bruns
 
Crossmedia: Nicht auf die Tools, auf die Story kommt es an
Crossmedia: Nicht auf die Tools, auf die Story kommt es anCrossmedia: Nicht auf die Tools, auf die Story kommt es an
Crossmedia: Nicht auf die Tools, auf die Story kommt es anMirko Lorenz
 
Digital Journalism
Digital JournalismDigital Journalism
Digital JournalismSteve Buttry
 
NS, OV-chipkaart, SOA, Scrum en SAP. Een gelukkig huwelijk?
NS, OV-chipkaart, SOA, Scrum en SAP. Een gelukkig huwelijk?NS, OV-chipkaart, SOA, Scrum en SAP. Een gelukkig huwelijk?
NS, OV-chipkaart, SOA, Scrum en SAP. Een gelukkig huwelijk?Twan van den Broek
 
Journalism In The Digital Age
Journalism In The Digital AgeJournalism In The Digital Age
Journalism In The Digital Agepetermoore
 

Viewers also liked (12)

What is data-driven journalism? (Slides from naprej:forward 2012)
What is data-driven journalism? (Slides from naprej:forward 2012) What is data-driven journalism? (Slides from naprej:forward 2012)
What is data-driven journalism? (Slides from naprej:forward 2012)
 
Writing for the web
Writing for the webWriting for the web
Writing for the web
 
BK Chapter 6.pdf
BK Chapter 6.pdfBK Chapter 6.pdf
BK Chapter 6.pdf
 
Doc1 Curso Web Quest
Doc1 Curso Web QuestDoc1 Curso Web Quest
Doc1 Curso Web Quest
 
Linking Online and Local
Linking Online and LocalLinking Online and Local
Linking Online and Local
 
Gatekeeping, Gatewatching, Real-Time Feedback: New Challenges for Journalism
Gatekeeping, Gatewatching, Real-Time Feedback: New Challenges for JournalismGatekeeping, Gatewatching, Real-Time Feedback: New Challenges for Journalism
Gatekeeping, Gatewatching, Real-Time Feedback: New Challenges for Journalism
 
Crossmedia: Nicht auf die Tools, auf die Story kommt es an
Crossmedia: Nicht auf die Tools, auf die Story kommt es anCrossmedia: Nicht auf die Tools, auf die Story kommt es an
Crossmedia: Nicht auf die Tools, auf die Story kommt es an
 
Digital Journalism
Digital JournalismDigital Journalism
Digital Journalism
 
NS, OV-chipkaart, SOA, Scrum en SAP. Een gelukkig huwelijk?
NS, OV-chipkaart, SOA, Scrum en SAP. Een gelukkig huwelijk?NS, OV-chipkaart, SOA, Scrum en SAP. Een gelukkig huwelijk?
NS, OV-chipkaart, SOA, Scrum en SAP. Een gelukkig huwelijk?
 
Radio play
Radio playRadio play
Radio play
 
Journalism In The Digital Age
Journalism In The Digital AgeJournalism In The Digital Age
Journalism In The Digital Age
 
Journalism History
Journalism HistoryJournalism History
Journalism History
 

More from SteveVirgin

Transforming Museums With Technology
Transforming Museums With TechnologyTransforming Museums With Technology
Transforming Museums With TechnologySteveVirgin
 
Paris Expert Seminar Briefing 2007
Paris Expert Seminar Briefing 2007Paris Expert Seminar Briefing 2007
Paris Expert Seminar Briefing 2007SteveVirgin
 
Global Trends Pharma Report 8042008
Global Trends Pharma Report 8042008Global Trends Pharma Report 8042008
Global Trends Pharma Report 8042008SteveVirgin
 
Rugby World Cup France
Rugby World Cup FranceRugby World Cup France
Rugby World Cup FranceSteveVirgin
 
U.N, World Food Program
U.N, World Food ProgramU.N, World Food Program
U.N, World Food ProgramSteveVirgin
 
Business Link Talk Gloucestershire Cricket Club What Is Your Wikipedia B...
Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia B...Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia B...
Business Link Talk Gloucestershire Cricket Club What Is Your Wikipedia B...SteveVirgin
 
Mashable Talk 2011
Mashable Talk 2011Mashable Talk 2011
Mashable Talk 2011SteveVirgin
 
Wikipedia A Year In Pictures
Wikipedia A Year In PicturesWikipedia A Year In Pictures
Wikipedia A Year In PicturesSteveVirgin
 
WMUK Document For The Day (2)
WMUK Document For The Day (2)WMUK Document For The Day (2)
WMUK Document For The Day (2)SteveVirgin
 
Bbc Anchor Project Talk 260211
Bbc Anchor Project Talk 260211Bbc Anchor Project Talk 260211
Bbc Anchor Project Talk 260211SteveVirgin
 
Volatility Of Global Commodity Prices – A Stakeholder Mapping Analysis
Volatility Of Global Commodity Prices – A Stakeholder Mapping AnalysisVolatility Of Global Commodity Prices – A Stakeholder Mapping Analysis
Volatility Of Global Commodity Prices – A Stakeholder Mapping AnalysisSteveVirgin
 
Influence Analyser Product Sheet
Influence Analyser Product SheetInfluence Analyser Product Sheet
Influence Analyser Product SheetSteveVirgin
 
Wikipedia Ignite
Wikipedia IgniteWikipedia Ignite
Wikipedia IgniteSteveVirgin
 
Wikipedia Seminar For Cipr October 2010
Wikipedia Seminar For Cipr October 2010Wikipedia Seminar For Cipr October 2010
Wikipedia Seminar For Cipr October 2010SteveVirgin
 
Better Targeted Advertising Real World Examples
Better Targeted Advertising   Real World ExamplesBetter Targeted Advertising   Real World Examples
Better Targeted Advertising Real World ExamplesSteveVirgin
 
Corporate Reputation Disasters Real World Examples
Corporate Reputation Disasters   Real World ExamplesCorporate Reputation Disasters   Real World Examples
Corporate Reputation Disasters Real World ExamplesSteveVirgin
 
Making Money From Social Media Real World Examples
Making Money From Social Media   Real World ExamplesMaking Money From Social Media   Real World Examples
Making Money From Social Media Real World ExamplesSteveVirgin
 
Wikipedia Seminar For Business V2
Wikipedia Seminar For Business V2Wikipedia Seminar For Business V2
Wikipedia Seminar For Business V2SteveVirgin
 
How Social Media Can Be Made To Work
How Social Media Can Be Made To WorkHow Social Media Can Be Made To Work
How Social Media Can Be Made To WorkSteveVirgin
 
Amsterdam Conference 2009
Amsterdam Conference 2009Amsterdam Conference 2009
Amsterdam Conference 2009SteveVirgin
 

More from SteveVirgin (20)

Transforming Museums With Technology
Transforming Museums With TechnologyTransforming Museums With Technology
Transforming Museums With Technology
 
Paris Expert Seminar Briefing 2007
Paris Expert Seminar Briefing 2007Paris Expert Seminar Briefing 2007
Paris Expert Seminar Briefing 2007
 
Global Trends Pharma Report 8042008
Global Trends Pharma Report 8042008Global Trends Pharma Report 8042008
Global Trends Pharma Report 8042008
 
Rugby World Cup France
Rugby World Cup FranceRugby World Cup France
Rugby World Cup France
 
U.N, World Food Program
U.N, World Food ProgramU.N, World Food Program
U.N, World Food Program
 
Business Link Talk Gloucestershire Cricket Club What Is Your Wikipedia B...
Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia B...Business Link Talk   Gloucestershire    Cricket Club What Is Your Wikipedia B...
Business Link Talk Gloucestershire Cricket Club What Is Your Wikipedia B...
 
Mashable Talk 2011
Mashable Talk 2011Mashable Talk 2011
Mashable Talk 2011
 
Wikipedia A Year In Pictures
Wikipedia A Year In PicturesWikipedia A Year In Pictures
Wikipedia A Year In Pictures
 
WMUK Document For The Day (2)
WMUK Document For The Day (2)WMUK Document For The Day (2)
WMUK Document For The Day (2)
 
Bbc Anchor Project Talk 260211
Bbc Anchor Project Talk 260211Bbc Anchor Project Talk 260211
Bbc Anchor Project Talk 260211
 
Volatility Of Global Commodity Prices – A Stakeholder Mapping Analysis
Volatility Of Global Commodity Prices – A Stakeholder Mapping AnalysisVolatility Of Global Commodity Prices – A Stakeholder Mapping Analysis
Volatility Of Global Commodity Prices – A Stakeholder Mapping Analysis
 
Influence Analyser Product Sheet
Influence Analyser Product SheetInfluence Analyser Product Sheet
Influence Analyser Product Sheet
 
Wikipedia Ignite
Wikipedia IgniteWikipedia Ignite
Wikipedia Ignite
 
Wikipedia Seminar For Cipr October 2010
Wikipedia Seminar For Cipr October 2010Wikipedia Seminar For Cipr October 2010
Wikipedia Seminar For Cipr October 2010
 
Better Targeted Advertising Real World Examples
Better Targeted Advertising   Real World ExamplesBetter Targeted Advertising   Real World Examples
Better Targeted Advertising Real World Examples
 
Corporate Reputation Disasters Real World Examples
Corporate Reputation Disasters   Real World ExamplesCorporate Reputation Disasters   Real World Examples
Corporate Reputation Disasters Real World Examples
 
Making Money From Social Media Real World Examples
Making Money From Social Media   Real World ExamplesMaking Money From Social Media   Real World Examples
Making Money From Social Media Real World Examples
 
Wikipedia Seminar For Business V2
Wikipedia Seminar For Business V2Wikipedia Seminar For Business V2
Wikipedia Seminar For Business V2
 
How Social Media Can Be Made To Work
How Social Media Can Be Made To WorkHow Social Media Can Be Made To Work
How Social Media Can Be Made To Work
 
Amsterdam Conference 2009
Amsterdam Conference 2009Amsterdam Conference 2009
Amsterdam Conference 2009
 

Changing Face Of Journalism Real Life Examples 2009

  • 1. Changing face of journalismreal life examples
  • 2. Philadelphia Daily News – owners filed for bankruptcy Minneapolis Star Tribune filed for Chapter 11 Miami Herald – asking for donations from readers Detroit News – struggling Boston Globe – struggling et al... http://www.time.com/time/business/article/0,8599,1883785,00.html?imw=Y
  • 3.
  • 4. As print advertising vanishes so does profitabilityhttp://www.groundreport.com/Business/Hearst-150-year-old-Seattle-P-I-Newspaer-Closing-S_1/2890153
  • 5.
  • 6.
  • 7. Even the BBC realises that something seismic is happening and is starting to respond to the changes http://blogs.rnw.nl/medianetwork/bbc-news-appoints-its-first-social-media-editor
  • 8.
  • 9. Will more follow this model?http://www.google.com/hostednews/afp/article/ALeqM5jP-sjoFKsedvWfL-ypj63eZBuZyQ
  • 10.
  • 11. A kind of ‘iTunes for magazines concept’http://www.nytimes.com/2009/11/25/business/media/25mag.html?_r=2&ref=media
  • 12.
  • 13. Instilling a social media mindset into its writers through access to tools they would have banned in the office one year agohttp://thenextweb.com/uk/2010/01/07/news-organisation-orders-journalists-install-tweetdeck/?awesm=tnw.to_11VyF&utm_medium=tnw.to-twitter&utm_source=twitter.com&utm_content=tweetmeme
  • 14.
  • 15. Plans are to eventually fund through advertisinghttp://www.utalkmarketing.com/pages/Article.aspx?ArticleID=16128&Title=Newspaper_composed_completely_of_blog_content_hits_London
  • 16.
  • 17. Aim is to appeal to younger readers with disposable incomehttp://www.brandrepublic.com/Discipline/Digital/News/950413/Newspaper