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Better Targeted Advertising Real World Examples

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Better Targeted Advertising Real World Examples

  1. 1. Better targeted advertising<br />
  2. 2. Better targeted advertising<br /><ul><li>User data on a social media site means adverts can be accurately shown to the ‘right’ target user group</li></ul>http://news.cnet.com/8301-13577_3-10267578-36.html<br />
  3. 3. Better targeted advertising<br />Digital signage is poised to become a major mass media because of its ability to reach larger audiences for less money. Digital signage also offer the unique ability to see the target audience where they are reached by the medium. <br />Technology advances has also made it possible to control the message on digital signage with much precision, enabling the messages to be relevant to the target audience at any given time and location which in turn, gets more response from the advertising. <br />Digital signage is being successfully employed in supermarkets. Another successful use of digital signage is in hospitality locations such as restaurants and malls.<br />http://en.wikipedia.org/wiki/Advertising#Media_and_advertising_approaches<br />
  4. 4. Exclusive Micro Communities - Many micro communities are emerging with clear segmentation in mind<br /><ul><li>Diamond Lounge (Nov 2007)</li></ul>– Founded by AryaMarafie in London. Aiming at 20.000 exclusive members in Europe and Middle East.<br />Membership 60 US$/month<br /><ul><li>Reuters Space (Oct 2007)</li></ul>Targeting business users subscribing to Reuters Messaging financial services. Having more than 100.000<br />Users<br /><ul><li>College.com (Sep 2007)</li></ul> An alternative to facebook for college students in the US. More then 25.000 users<br /><ul><li>Behance Network (Aug 2007)</li></ul> Community for creative designers were they can discuss their works and get feedback from other designers. More than 3000 users<br /><ul><li>Sermo (Sep 2006)</li></ul>Community for doctors who want to discuss different methods and diagnosis with fellow doctors around<br />the world. More than 34.000 users<br /><ul><li>Modelhotels (Sep 2006)</li></ul>– Community for models who can share thoughts about agencies, etc. More than 1000 users<br /><ul><li> InMobile.org (April 2006)</li></ul>– Community for high managers within the telecom industry, founded by Ideadwave. More than 900 users<br /><ul><li>Beautifulpeople (Aug 2005)</li></ul> A community for beautiful people. You have to get voted beautiful to join. More than 18.000 users Membership 27 US$/month<br /><ul><li>Asmallworld (Jan 2004)</li></ul> Community for the rich and famous. Only certain members is allowed to recruit new members. More than<br />230.000 users<br /><ul><li>Go one step further and do the same for a micro community based around a common interest or perhaps of high net wealth</li></li></ul><li>Each time you are registering with something online, in this case the gaming apps on Facebook, you’re giving a third party both qualitative and quantitative access to your personal data.<br />Buying credits for a game you effectively monetise your personal details for advertisers<br />http://www.websalad.com.au/blog/social-media-optimisation/game-shark-advertising-through-social-media/<br />
  5. 5. <ul><li>Advertising models are expected to leap through mobile network platforms
  6. 6. Classical search engines are now iPhone style mobile phone companies fighting to keep revenues </li></ul>http://news.bbc.co.uk/1/hi/technology/8442712.stm<br />
  7. 7. <ul><li>Understanding what people are doing
  8. 8. Knowing what ads match a users profile
  9. 9. Being able to serve users in real time
  10. 10. Mixing the search power with the trust users feel from their own ‘friends’ and followers to drive services</li></ul>http://mashable.com/2009/08/10/google-facebook-search/<br />

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