Discussion with Transition Year students at The Kings Hospital, Dublin Ireland 13/11/2014 on pursuing a career in Global Marketing. Discussing how to prepare, various marketing career paths and opportunities.

1. FUTUREMARKETER
Presented byStephen Jio, Global Marketing -Dell
ToTransition Year Students, The King’s Hospital –13 November, 2014

2. WHAT IS MARKETING?
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large*
*source: AMA 2013

3. 5 PERSONALITY TRAITSOF A SUCCESSFUL MARKETER•People skills –Personal interaction –physical and virtual•Listening–Not just hearing it, but getting it•Humility–Losing battles can help you win the war •Creative–Thinking outside of the box and innovating•Detail oriented –Making a plan of action

4. 5 ESSENTIAL SKILLS TO ACQUIRE•Analytical–ROE (Return On Effort) •Project Management–A continuous series of projects•Grammar–Nothing worse than tipostypos•Verbal–The power of vocal persuasion •Comprehension–It’s not just memorizing, but learning

5. 5 KEY CONSIDERATIONSIN GLOBAL MARKETING
Language
Time Zones
Faith
Local Law
Culture

6. THE MANY DIFFERENT DISCIPLINES OF MARKETING
Marketing
Product
Brand
Database
Channel
Packaging
Research
Pricing
Promotions
Guerrilla
Social
Sports
Loyalty
Relationship
Direct
Digital
Strategy
Marketing touches so many parts of a business…

7. PRODUCT MARKETING
Product Marketing
Strategicpositioning or a product or service to be of optimal value to the customer.
Product Management
Tacticalaction that is more inwardly focused to bring a product to life.
VIDEO

8. LOYALTY MARKETING Retaining existing customers base through incentives or awards. Popular with Restaurants, Hotels, Retailers, Airlines and even Gentlemen’s Clubs. The Key is RETENTION
VIDEO

9. EVENT MARKETING
Creating an inviting environmentthat creates excitement along with learning about your products or services.
VIDEO

10. DIGITAL MARKETING Internet, mobile, PC, tablets, etc... How do you measuresuccess?
VIDEO

11. GUERRILLA MARKETING Creating intimateunique, engaging and thought- provoking concepts that generate buzz, and consequently turn viral.
Local -Low cost –Unconventional -Unexpected
VIDEO

12. EXPERIENTIAL MARKETING ImmerseCustomers through the activation of human senses to create lasting brand memories.
VIDEO

13. SOCIAL MEDIA MARKETING Anew form of marketing that is unique in the sense that its success is dependent on creating Social engagementwhich leads to sharing and Social advocacy.
CROWDSOURCING
ENGAGING
SHARING
…OR
VIDEO

14. AVERAGE DAY OF A GLOBAL MARKETERMeetings can take up 60-70% of your dayAverage 150+ email a dayAsia is 8 hours ahead 9am in Dublin is already 5pm in BeijingNorth America is up to 8 hours behind11pm in Dublin is 5pm in Austin, TexasYou will always be either –crafting, editing, reviewing or presenting a business brief of some typeKeep your passport up to date; expect to travel You will be juggling many projects at the same timeYou will present, participate or view multiple PowerPoint presentations daily You’ll be also providing advice either as a mentor, blogger or SME (Subject Matter Expert) You’ll participate in reviews of creative assets and concepts with tight time framesLunch is optional

15. Questions?
The King’s Hospital –13/11/14
Stephen Jio –twitter @stephenjatdell