Swedish listed companies’ use of Social Media for Investor Relations

Swedish listed companies’use of Social Media forInvestor RelationsAnnica StrahnerIR-seminar June 16, 2011 www.springtime.nu

Agenda1. Why use Social Media for IR?2. Swedish listed companies’ use of Social Media3. Key Success Factors

Do investors use social media?

Why use social media for IR?• Social media such as Twitter, blogs and YouTube improves search engine optimizing driving more traffic to your IR Website.• A great way to communicate with retail shareholders providing them with more in depth knowledge about strengths and weaknesses in your company’s equity story.• Using social media like Twitter can help companies overcome a lack of media and sell-side analyst coverage and improve liquidity for their stock.• By not being there, you let others set the image of your company.

Swedish listed companies’ use of Social Media* – Twitter *Mapping conducted May 1-June 8 2011, include 134 large and mid cap companies listed on Nasdaq OMX Stockholm

Swedish Listed Companies with active Twitter Accounts SE 2011 SE 2010 40% 37% 30% 31% 20% 10% 0% Basis: 134 large and mid cap companies listed on Nasdaq OMX Stockholm (excluding small cap) Copyright © Springtime AB

Swedish companies with active Twitter Accounts that tweeted Q1 Earnings Results60%50% 201140% 51% 201030% 41%20%10% 0% Basis: 70 companies with active Twitter accounts including small cap (basis 2010 30) Copyright © Springtime AB

Examples of Q1 Earnings Tweets

Swedish listed companies’ use of Social Media* – YouTube +11% Compared to 2010** 24% Publish interviews with CEO/CFO 51% have a YouTube -channel *Mapping conducted May 1-June 8 2011, include 134 large and mid cap companies listed on Nasdaq OMX Stockholm ** Compared to survey conducted by Sculptor IR and Box IR 2010

Swedish Listed Companies with YouTube channels SE 2011 SE 201060%50% 51%40%30% 40%20% 10% 0% Basis: 134 large and mid cap companies listed on Nasdaq OMX Stockholm (excluding small cap) Copyright © Springtime AB

Example of Swedish companies using YouTube

Swedish listed companies use of Social Media*– SlideShare 78% of traffic via 10 450 views 10 Companies published Q4 2010 & Q1 2011 *Mapping conducted May 1-June 8 2011

Key Success Factors Activity •Dialogue Targets •Engage •What’s your •Educate message? •Target Group? Strategy •Number of •How to handle followers or questions and views? rumours? •Measure and •Crisis analyse your Policy communication, outreach hi-jacked or • Explain to your fake account? employees that as a listed company your social media policy will be rather strict.

Tips & Advice Use # (hashtag) to make tweets searchable Provide links whenever possible Be consistent Encourage dialogue – ask for questions Tag your video Create playlists: management interviews Use ”Inside”-function to analyse traffic sources Use the Pro account Choose category ”Investor Relations” Tag the presentation: q2earnings2011, investor relations, interim report etc.

Springtime’s offer within IR and Social Media• Strategy for social media • Corporate and IR blogs: disclosure – Company specific workshops – Cooperation IT, Legal, Corporate advising you how to set up an IR Communication/IR. blog that will be a great context provider and time saver for the IR-team.• Workshop – Introduction to different social media channels; Twitter, • Tweets for quarterly SlideShare, YouTube, Facebook. presentations, Capital Market Days, blog posts etc.• Peer analysis – How active are your peers in • Business Intelligence / Social social media? Media analysis – Outreach of tweets and mentions• Best Practice – Presence in financial blogs – Examples of Nordic and European – Summary of macro discussions in Best Practice companies’ use of sector specific blogs and chat social media platforms for IR. forums.

For more information, please contact:Annica StrahnerOffice: +46 (0)8 50 60 17 82Mobile: +46 (0)708 16 64 66Fax: +46 8 50 60 18 00annica.strahner@springtime.nutwitter.com/AnnicaStrahner

People influence people

En aktieägares perspektiv påsociala medier– Samtal med Carina Lundberg Markow, chefAnsvarsfullt Ägande, Folksam

Frågor1. Utifrån dina erfarenheter, vilka för- och nackdelar ser du med socialamedier?2. Hur använder du som aktieägare sociala medier idag för att sökainformation om bolag som Folksam har investerat i? Vilka kanaler/nätverk?3. Hur skulle du som aktieägare vilja att bolag använde de nya kanalerna föratt kommunicera med aktieägare och öppna upp för dialog? Vilket är dittdrömscenario?4. Vilket är ditt råd till IR-chefer idag som anser att riskerna med socialamedier klart överväger möjligheterna och att kanalernas spontanitet rimmarilla med finansvärldens regelverk?

Swedish listed companies’ use of Social Media for Investor Relations

by SpringtimePR on Jun 29, 2011

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Swedish listed companies’ use of Social Media for Investor Relations — Presentation Transcript