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Marketwire Presentation on Social Media and Investor Relations - January 19, 2011

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On January 19, 2011, Marketwire participated in a webinar entitled "Using Social Media to Sell Your Deal," hosted by DealFlow, on investor relations and social media.

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Marketwire Presentation on Social Media and Investor Relations - January 19, 2011

  1. 1. Investor Relations: How Corporations and Their IR Firms Can Leverage Social Media for Investor Outreach Darin Wolter Executive Vice President, Global Sales © 2011 Marketwire
  2. 2. Discussion Topics <ul><li>What social media means for the IRO </li></ul><ul><li>Companies that use social media for IR </li></ul><ul><li>Examples of social networks </li></ul><ul><li>Best practices </li></ul>© 2011 Marketwire
  3. 3. What social media means for the IRO <ul><li>Understand compliance and disclosure </li></ul><ul><ul><li>SEC and Reg. FD </li></ul></ul><ul><ul><li>Social media policies and guidelines </li></ul></ul><ul><ul><li>Transparency and accessibility </li></ul></ul><ul><li>Identify and maximize opportunities </li></ul><ul><ul><li>Establish thought leadership and influence decision-making </li></ul></ul><ul><ul><li>Extend reach </li></ul></ul><ul><ul><li>Listen, monitor, engage </li></ul></ul><ul><ul><li>Contain crisis situations </li></ul></ul><ul><ul><li>Enlist new technologies </li></ul></ul>© 2011 Marketwire
  4. 4. What social media means for the IRO <ul><ul><li>Raise awareness among potential investor and communicate with shareholders </li></ul></ul><ul><ul><li>Get the C-suite involved </li></ul></ul><ul><ul><li>Launch new products/services </li></ul></ul><ul><li>Gain more insight </li></ul><ul><ul><li>What is being said about your company? </li></ul></ul><ul><ul><li>What is your company saying? </li></ul></ul><ul><ul><li>What tools are your investors using? Where do they go for information? </li></ul></ul><ul><ul><li>Who are the key influencers? </li></ul></ul>© 2011 Marketwire
  5. 5. IR Magazine – January 2011 © 2011 Marketwire
  6. 6. Companies that use social media for IR: Cisco Systems © 2011 Marketwire
  7. 7. Companies that use social media for IR: Caterpillar © 2011 Marketwire
  8. 8. Companies that use social media for IR: Dell Computers © 2011 Marketwire
  9. 9. Companies that use social media for IR: Intel © 2011 Marketwire
  10. 10. Examples of Social Networks <ul><li>General </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>RSS Newsfeeds </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>SlideShare </li></ul></ul><ul><li>IR-related </li></ul><ul><ul><li>Seeking Alpha </li></ul></ul><ul><ul><li>WikiInvest </li></ul></ul><ul><ul><li>MarketWatch </li></ul></ul><ul><ul><li>My.wallst.net </li></ul></ul><ul><ul><li>Finance 3.0 </li></ul></ul><ul><ul><li>StockTwits </li></ul></ul><ul><ul><li>Tip’d </li></ul></ul>© 2011 Marketwire
  11. 11. Best Practices <ul><li>To keep your activity updated, continuously listen and monitor conversations that are taking place in and around your networks. </li></ul><ul><li>Find out and include whatever your company is already doing in social media and include it in your investor communications. </li></ul><ul><li>Consider setting up social network accounts specifically for your IR audience, especially if you have an IR website. </li></ul>© 2011 Marketwire
  12. 12. Best Practices <ul><li>Collaborate with other internal stakeholders to create a social media policy that will ensure employees understand regulatory considerations. </li></ul><ul><li>Consider incorporating video and mobile applications in your social media strategy. </li></ul><ul><li>Determine the key areas – focal points, networks, messages – that are appropriate for your company and audiences, and pursue them in a meaningful way. </li></ul>© 2011 Marketwire
  13. 13. © 2011 Marketwire www.marketwire.com Canada: 888.299.0338 US: 800.774.WIRE (9473) <ul><li>Darin Wolter </li></ul><ul><li>Executive Vice President, Global Sales </li></ul><ul><li>[email_address] </li></ul><ul><li>343-3911 </li></ul><ul><li>For access to the entire webinar: </li></ul><ul><li>http://www.dealflow.com/webinars/social_media.cfm </li></ul>

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