Social Media and IR in the Nordic RegionAnnica Strahner, Senior Consultant - IR and social media, SpringtimeNIRF, Oslo, Ma...
•  Risks and opportunities of   using social media for IR•  How do you balance the   spontaneity of social media   with fi...
Risks of using Social Media for IR                                       Fear of                                     engag...
Social media – No man is an island
Will you reach analysts and investors?                    60%
Opportunities for using social media for IR- The new media landscape                                         Own Media    ...
Example of reaching the great masses: A day made of glass                  +18 000 000
The Social Media Matrix   – Dialogue or Distribution?                           Professional NetworkDistribution          ...
ROI by using Social Media for IR•  Easier to monitor and   respond to discussions and   rumours if you actively use   soci...
How do you balance the spontaneity of social media withfinancial regulations?•  Twitter, blogs, YouTube and   SlideShare a...
Nordic Listed Companies Use of Social Mediafor IR
Nordic	  Listed	  Companies’	  Use	  of	  Social	  Media	  2011	  	                                                     No...
Nordic	  Listed	  Companies	  Using	  their	  Twi>er	  for	  IR*	  	                                               Develop...
Social Media Disclosure Q4 2011
Best Practice Companies in the Nordic Region: Axis & ABB
Future trends in Corporate Social Media•  Specialised social media   forums as StockTwits and   Google+ will most likely  ...
Springtime’s offer within IR and Social Media  IR Entry             Corporate             Social Media        IR  • Releva...
Contact Information Annica Strahner Senior Consultant – Digital IR Phone:+46 (0)8 50 60 17 82 Mobile: +46 (0)708 16 64 66 ...
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IR and Social Media in the Nordics NIRF 120314

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Presentation held at the Norwegian IR association's (NIRF) lunch meeting in Oslo March 14. Gives an update on use of social media and IR in Scandinavia and examples of best practice.

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IR and Social Media in the Nordics NIRF 120314

  1. 1. Social Media and IR in the Nordic RegionAnnica Strahner, Senior Consultant - IR and social media, SpringtimeNIRF, Oslo, March 14 2012
  2. 2. •  Risks and opportunities of using social media for IR•  How do you balance the spontaneity of social media with financial regulations?•  How active are Nordic listed companies in social media from an IR-perspective? –  Results from a study involving 750 companies –  Best Practice
  3. 3. Risks of using Social Media for IR Fear of engaging in dialogue No control Lack of time and resources
  4. 4. Social media – No man is an island
  5. 5. Will you reach analysts and investors? 60%
  6. 6. Opportunities for using social media for IR- The new media landscape Own Media Paid •  Web Site Media Traditional •  IR applications • Advertising Media •  Blog • Sponsorship •  PR •  Twitter •  YouTube •  Etc
  7. 7. Example of reaching the great masses: A day made of glass +18 000 000
  8. 8. The Social Media Matrix – Dialogue or Distribution? Professional NetworkDistribution Dialogue Personal Network
  9. 9. ROI by using Social Media for IR•  Easier to monitor and respond to discussions and rumours if you actively use social media•  Social media drives more traffic to your IR web site•  Increased reach, transparency and awareness•  Time efficient – less phone calls and emails
  10. 10. How do you balance the spontaneity of social media withfinancial regulations?•  Twitter, blogs, YouTube and SlideShare are new platforms•  But you will provide the same financial information as you have done before, just in a different format
  11. 11. Nordic Listed Companies Use of Social Mediafor IR
  12. 12. Nordic  Listed  Companies’  Use  of  Social  Media  2011     Nordic Region NO 35% 30% 30% 25% 20% 22% 22% 15% 15% 10% 5% 0% 6% 6% er 3% Twitt be YouTu gs e Blo 0% rat are C orpo SlideshBasis: 743 Nordic Companies incl 179Norwegian Companies Copyright © Springtime AB
  13. 13. Nordic  Listed  Companies  Using  their  Twi>er  for  IR*     Development  per  Quarter  2011   Nordic NO 130 000 followers 70% 60% 50% 56% 63% 40% 48% 45% 44% 48% 51% 30% 35% 20% 10% 45 000 followers 0% Q1 Q2Basis: Basis: Q1 165 companies with Twitter Accounts Q3Q2 166 companies with Twitter AccountsQ3 184 companies with Twitter Accounts Q4Q4 182 companies with Twitter Accounts*Tweeting Earnings result and IR-related releases Copyright © Springtime AB 2011
  14. 14. Social Media Disclosure Q4 2011
  15. 15. Best Practice Companies in the Nordic Region: Axis & ABB
  16. 16. Future trends in Corporate Social Media•  Specialised social media forums as StockTwits and Google+ will most likely speed up companies’ presence in new media•  Rapid increase in blogs and interactive news rooms•  The next generation of financial professionals will consume financial communication in the same way as they consume everyday information and media – DIGITALLY
  17. 17. Springtime’s offer within IR and Social Media IR Entry Corporate Social Media IR • Relevant social and IR blogs IR Retainer Application media channels • Advise on how • Tweets from Q • 6 base areas : for IR to set up an IR presentations, home, share, blog that will be CMDs, blog news, financial • Strategy for a great context posts, etc library, calendar, social media provider and contacts disclosures time saver for • Business the IR team Intelligence • Provides • Nordic and analysis; instant access European Best • Key audiences outreach, to information Practice use of and their presence in social media for expectations financial blogs • Web application IR for iPad, iPhone • Aim and • Ongoing advise and Android purpose – press and support release or blog post?
  18. 18. Contact Information Annica Strahner Senior Consultant – Digital IR Phone:+46 (0)8 50 60 17 82 Mobile: +46 (0)708 16 64 66 annica.strahner@springtime.nu twitter.com/AnnicaStrahner

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