The Social Layer
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The Social Layer

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Socialtext CEO Eugene Lee's keynote at Enterprise 2.0 Boston 2010

Socialtext CEO Eugene Lee's keynote at Enterprise 2.0 Boston 2010

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12 of 2

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  • I saw this presentation at the E2.0 Conference and it was great. I think you're on the right track Mr. Lee.
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  • Really liked slide 16, the architecture. That explains the social layer well. It's hard to get full value from the talk without audio. Is there a transcript that I could get?
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The Social Layer The Social Layer Presentation Transcript

  • Eugene Lee Enterprise 2.0 Boston 2010
  • Have we been tilting at the wrong windmill?
  • The real problem
  • Generic cliché metaphor 2.0
  • Integrating,
  • Not ignoring,
  • From lightweight,
  • … to substantial business value
  • Gene splicing gone bad?
  • Application Genome
  • Social Software Genome
  • “ Isn’t social just a feature?”
  • Lather, rinse, repeat
  • Application Silos -> Social Silos
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  • Connector: connects an application silo to the social layer Annotator: applies social and business logic to connector data, annotates and promotes messages AppBots: enable human interaction with enterprise data and processes Application Streams: enable interaction with applications in the context of an activity stream
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  • Cisco Pulse Integration
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  • @eugenelee @socialtext Thank you!