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The Social Layer
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The Social Layer

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Socialtext CEO Eugene Lee's keynote at Enterprise 2.0 Boston 2010

Socialtext CEO Eugene Lee's keynote at Enterprise 2.0 Boston 2010

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  • Transcript

    • 1. Eugene Lee Enterprise 2.0 Boston 2010
    • 2. Have we been tilting at the wrong windmill?
    • 3. The real problem
    • 4. Generic cliché metaphor 2.0
    • 5. Integrating,
    • 6. Not ignoring,
    • 7. From lightweight,
    • 8. … to substantial business value
    • 9. Gene splicing gone bad?
    • 10. Application Genome
    • 11. Social Software Genome
    • 12. “ Isn’t social just a feature?”
    • 13. Lather, rinse, repeat
    • 14. Application Silos -> Social Silos
    • 15.  
    • 16.  
    • 17. Connector: connects an application silo to the social layer Annotator: applies social and business logic to connector data, annotates and promotes messages AppBots: enable human interaction with enterprise data and processes Application Streams: enable interaction with applications in the context of an activity stream
    • 18.  
    • 19.  
    • 20.  
    • 21.  
    • 22.  
    • 23.  
    • 24.  
    • 25.  
    • 26.  
    • 27.  
    • 28. Cisco Pulse Integration
    • 29.  
    • 30.  
    • 31.  
    • 32.  
    • 33.  
    • 34.  
    • 35. @eugenelee @socialtext Thank you!