0
Eugene Lee Enterprise 2.0 Boston 2010
Have we been tilting at the wrong windmill?
The real problem
Generic cliché metaphor 2.0
Integrating,
Not ignoring,
From lightweight,
… to substantial business value
Gene splicing gone bad?
Application Genome
Social Software Genome
“ Isn’t social just a feature?”
Lather, rinse, repeat
Application Silos -> Social Silos
 
 
Connector:  connects an application silo to the social layer Annotator:  applies social and business logic to connector da...
 
 
 
 
 
 
 
 
 
 
Cisco Pulse Integration
 
 
 
 
 
 
@eugenelee @socialtext Thank you!
Upcoming SlideShare
Loading in...5
×

The Social Layer

12,530

Published on

Socialtext CEO Eugene Lee's keynote at Enterprise 2.0 Boston 2010

Published in: Technology, Business
2 Comments
12 Likes
Statistics
Notes
No Downloads
Views
Total Views
12,530
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
70
Comments
2
Likes
12
Embeds 0
No embeds

No notes for slide
  • http://www.flickr.com/photos/raster/3041062182/
  • http://www.flickr.com/photos/zoonabar/154349661/
  • Transcript of "The Social Layer"

    1. 1. Eugene Lee Enterprise 2.0 Boston 2010
    2. 2. Have we been tilting at the wrong windmill?
    3. 3. The real problem
    4. 4. Generic cliché metaphor 2.0
    5. 5. Integrating,
    6. 6. Not ignoring,
    7. 7. From lightweight,
    8. 8. … to substantial business value
    9. 9. Gene splicing gone bad?
    10. 10. Application Genome
    11. 11. Social Software Genome
    12. 12. “ Isn’t social just a feature?”
    13. 13. Lather, rinse, repeat
    14. 14. Application Silos -> Social Silos
    15. 17. Connector: connects an application silo to the social layer Annotator: applies social and business logic to connector data, annotates and promotes messages AppBots: enable human interaction with enterprise data and processes Application Streams: enable interaction with applications in the context of an activity stream
    16. 28. Cisco Pulse Integration
    17. 35. @eugenelee @socialtext Thank you!
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×