Social player solution for the promotion of TV shows as presented at MIPcube Lab start up competition

1. fans for brands

2. Ben — 5 years providing digital marketing services to
international film studios and entertainment brands.
James — Original build team for LastMinute.com, 15
years building complex web & data management
solutions.
Julio — 4 years development in Facebook
(application development,) ROR, Java & Flash.
Raimonds — 7 years data and feed management,
ROR, MYSQL.

3. TV Shows and TV
shows most liked
pages on Facebook

5. Tabs are the typical
marketing platform for
promotions, competitions,
etc.

7. The Social Player Features
•A flexible video player that brings your point of sale into
Facebook’s Newsfeed and Mobile devices
• Directsusers to when and where they can watch the show
either at airing times, catch up services or pay per view
channels
• Incorporates your games, promotions and exclusives
• Backed up by a Facebook app and Tracking Suite that allows
you to track your campaigns and users in real time.

8. Click Image for Video
Click Image for Video
EXAMPLE OF THE PLAYER BRINGING THE POINT
ENGAGEMENT INTO THE TIMELINE

9. Click Image for Video
Click Image for Video
ALLOWS YOU TO ADVERTISE YOUR CREATIVE AND
YOUR POINT OF SALE IN FACEBOOK

11. Global Showtimes Listings
CA
April 17th
FR 17:00 NZ
April 12th April 18th
17:00 17:00
UK RU
April 19th April 19th
21:00 21:00 Want to Watch
DE JP
April 4th April 14th
18:00 US 18:00
April 14th
18:00

12. Reminders Services
Want to Watch
Facebook
Events

13. Links to Catch Up on Previous
Shows
Want to Watch

14. Cross Selling Other Shows
Want to Watch

15. WORKS WITH WEB & MOBILE

16. Deploying Games into the
News Feed
• API for Games Programmers
• Linking the games to the
player’s Facebook app
• Quizzes, sweepstakes and
merchandising.

17. The Facebook Player Benefits
• Brings
the key content and next actions to the user while they
use Facebook’s Newsfeed on their PC, Tablet or Mobile.
• Buildsengagement that turns Fans into Subscribers for greater
user retention
• Tracksusers and captures their social graph data to build
realtime audience intelligence

18. RESULTS FROM
SCANDINAVIAN INDIE MOVIE
• Heat Map of Region
• 5674 views of player
• 11% Clicked Want to See
• 1947 Video Views
• 3% Shared with friends

19. The Facebook Player Results
• 26 - 70% of total users clicking to investigate showtimes
•5 - 12% of total users clicking through to purchase tickets
•Up to 44% of player interactions come from mobile devices

20. Size of Market
• $3.6B was spent on ad Growth of Online
buy in the US in 2010
• Movie industry 5th
largest advertising
Sector in US
• Online 4% - 6% - TV
is 75% TIME
• Gruvi currently charges
on a licensing model

21. WHAT WE ARE LOOKING FOR
• Studio Marketing Executives
• Already
working with social
media and mobile
• Looking
to build their social
and mobile audiences

22. Marketing Solutions
powered by
fans for brands