Pond's launched a Facebook contest called "Finding the Future Face of Radiance" to promote its new BB+ Fairness Cream. The contest gave women a chance to be featured on the cover of Femina Magazine by uploading a photo and reason for wanting to be on the cover. Over 4,400 users participated in the contest, with 1,810 photos uploaded. The campaign was successful in driving awareness of Pond's new product and generating trials through a fun, engaging contest on Facebook.

2. FINDING THE –
FUTURE FACE OF
RADIANCE
POND’S

3. ABOUT THE BRAND
Pond's is an International Brand with a presence in over 56 countries,
whose name is synonymous with Skin Care for almost a century.
We are a global skin care expert that has a presence in over 50
countries, making us a skin care brand to reckon with. We take pride
in our state-of-the-art R&D facilities led from Pond’s Institutes at New
York, Tokyo and Madrid, helping to create international beauty
solutions for women.
Our Pond's philosophy is based on the application of cutting-edge
technology in skin care and giving customized solutions for different
skin care needs. We have been listening to women’s needs and
desires for over 150 years enabling us to deliver customised beauty
solutions. We accompany them on their journey to enhance the
beauty of their skin. Pond's is a trusted companion that understands
the significance of beauty for the Indian woman.

4. Launching Pond’s
BB+ Fairness Cream
on Facebook
Driving
awareness and
generating trials
THE OBJECTIVE
1 2

5. THE CONCEPT
Pond’s ‘Future Face Of Radiance” via Facebook
Pond’s launched a new product called the Pond’s BB+ Fairness Cream that helps
lighten dark spots and provides all day radiance that doesn’t smudge or wash off
easily.
The main idea was to provide women a unique opportunity to be on the cover of
Femina Magazine with Pond’s BB+ Fairness Cream.

6. Facebook was used to achieve the objectives
THE STRATEGY
Launch a New Product
Run a Contest to Spread the WordUse visuals to attract fans & followers

7. THE EXECUTION
An activity spread Across India via Facebook
1. It was a contest where fans could participate in the Future Face
Of Radiance Contest in two simple steps.
2. The first step was to upload their picture and then give us a
reason why they want to be on cover of Femina Magazine.
Gratification – The participant would get a chance to be on the cover of India’s
leading fashion & Lifestyle magazine, Femina Magazine.

8. Applications Main Page on Facebook
THE CONTEST APPLICATION

9. The application had 2 simple steps by which users could get a chance to be on the
cover of Femina Magazine
CONTENT WITHIN THE
APPLICATION

10. TOTAL USERS.
KEY METRICS OF THE CAMPAIGN
No. of Total Users: 4,494

11. We had 1,810 picures uploaded during the course of the campaign.
PHOTOS UPLOADED BY FANS

12. Age & Gender Break Up.
KEY METRICS OF THE CAMPAIGN

13. City Wise Break Up.
KEY METRICS OF THE CAMPAIGN

14. Total Statistics For Application
KEY METRICS OF THE CAMPAIGN
TOTAL TAB VIEWS 2,961
TOTAL PARTICIPATION 4,494
TOTAL IMAGES UPLOADED 1,810

15. THANK YOU