Subject: Public Relations.

1. Sales
Promotion
Sneha. J. Chouhan
Roll no. B111207

2. What is
sales promotion?
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3. What is sales promotion?
• Sales promotion can be defined
as an activity taken up to boost
the sales of a particular product.
• It can include various strategies
such as:
1. Distribution of free samples;
2. Offering free gifts;
3. Offering price discounts; Etc.
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4. Purpose of
Sales promotion…
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5. Purpose of Sales promotion:
1. Encourage the customers to try a new
product like giving free samples by the
company.
2. Attract new customers.
3. Encourage the customers to use the
product or service and make them
brand loyal.
4. Counter a competitors promotional
activities.
5. To increase the sales volume in a short
term.
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6. Types of
sales promotions..
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7. Types of sales promotions:
Consumer Promotion Trade Promotion
• Retain the customer • Buy more
• Increase repurchase • Better relations
• Loyalty towards the • Stock provision during
brand. season off
• Display of new product
launch
• Competition.
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8. Tools used for
Sales Promotion..
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9. 1/11/2013 Free template from www.brainybetty.com 9

10. 1. Coupons
Are certificates
that give buyers
a saving when
they purchase
specified
products.
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11. 2. Contests
Insists customers to participate
in the contests held by the
company and they are later
rewarded on the basis of their
skills.
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12. 3. Demos
Used to show the
performance
capabilities of the
product to the
consumers.
Eg: At an electronic
shop the video quality
is being demonstrated
to the consumers for
their purchase like
Croma, Vijay sales etc.
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13. 4. Samples
Provides the
customer to try
the product at 0
cost.
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14. 5. Frequent Shopper
Customer gets
benefitted in
repeated purchases.
Eg. Membership
cards which allot
discount offers.
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15. 6. Prize Packs
Offer consumers savings
off the regular price of a
product .
Eg: Toothpaste,
Toothbrush, etc.
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16. 7. Advertising
Specialties
Are useful articles imprinted
with an advertiser’s name
given as a gifts to
consumers
Ex: Items included pen, key
chain, goody bags, t-
shirts, caps and coffee
mugs.
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17. Thank you! 
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