Presented By Mudassar Iqbal , Gulam Murtaza and Unees Amar

1. Research Article
The Strategic Management of Store
Brand Perceived Quality
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2. Presented to
Prof. Khurram Ashfaq
Presented by
• Ghulam Murtaza
• Unees Amar
• Mudassar Iqbal
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3. Ghulam Murtaza
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 Abstract
 Introduction
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4.  Retailer
 Store
Brand
 Perceived
 Strategic
Quality
Management
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5.  Success
of retailer depends on Store
Brand
 Retailer provide awareness of product to
customer by high advertisement
 “To
examine how to manage Store Brand
perceived quality in strategic level
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6. Basic points of article
 Strategic
tactics
 Empirical
work supports store brands
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7.  Generally
Brand owned, controlled, and
sold exclusively by retailer
 Build
customer Loyalty
 Store
Brand patronage can improve store
patronage
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8.  Store
brand perceived quality influencing
consumers store brand evaluation and
purchase
 Store
brand products:
Grocery, electronic appliances, etc
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9. Unees Amar
 Brief
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literature review
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10.  Complication
 Kind
of products
of Information
 Classification
of cues
• Internal
• External
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11.  Cue
theory
• Predictive
• Confidence
 Cue
diagnosis
 Cue
consistency
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12. Store Brand
independent variable
Success of retailer
dependent variable
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13. Mudassar Iqbal

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Strategic Tactics
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14. 
Choosing store name as store brand name
 Making
heavy advertising investment
 Improve
store brand product packages
 Strengthening
the relationship with store brand
product suppliers
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15.  Choosing
store name as store brand name
• Brand name Effects
 Evaluation
 Purchase willingness
 Product attitude
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16. Making heavy advertising investment

To increase customer intention

To publish brand name

To develop customer value
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17. Improve store brand product packages

To improve clear image of product

To provide attractive design
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18. Strengthening the relationship with store
brand product suppliers

Retailer in charge
• Store brand communication
• Price
• Sale distribution
• manufacturing
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19.  For
retailer , not only store brand is a
brand which they sell in the store , but also
store brand play strategic role …..
 Retailer
can develop STORE BRAND
through four strategic .
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