Project on Big bazaar consumer behaviour

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Project on Big bazaar consumer behaviour

  1. 1. Movie project Presented by:Group no. 6 Neha malik Davinder pal singh Sangam lal sivaraju Goodwin lyall Rohit mishra
  2. 2. Concept Consumer innovativeness: predisposition to buy new and different products and brands rather than remain with previous choices and consumer patterns Components of predisposition 1. Stimulation need 2. Novelty seeking 3. Independence toward others’ communicated experience and 4. Need for uniqueness
  3. 3. LIMITED PROBLEM SOLVING: APPLIES TO :LOW INVOLVEMENT PRODUCT CATEGORIES VARIETY SEEKING CONSUMER IMPULSE BUYING CATEGORY
  4. 4. Learning & Challenges • Not comfortable while giving interview • Authorization issues Team challenges • Difficult to capture/ attract every segment • Some consumer for convince • Service issues • Stores brand issues Consumer challenges Seller challenges in super market Seller challenges in kiryana stores • Consumer of super market • No individual attention • Travel expenses • Consumer of kiryana stores • Lack of variety • Hygienic issues in loose products • Unable to provide multiple SKU • They can not afford low prices on product
  5. 5. Thank you

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