Get higher open rates with segmented email lists and increase customer engagement with targeted email campaigns. Also learn how to customize and design professional email templates for your brand and spruce up your subject line with 5 quick tips!

1. FRESH EMAIL MARKETING
CREATE SPOTLESS CUSTOMER LISTS +

2. ● The total number of worldwide email
accounts is expected to increase to
over 4.3 billion accounts by year-end
2016.
(Radicati Group)
● 91% of consumers check their email at
least one time per day using their
smartphone (EmailMonday)

3. For every $1 spent on
email marketing, the
average return is
$44.25.
- Email Expert

4. SEGMENT
EMAIL LISTS

5. 39% of marketers who
segmented their email lists
experienced higher open rates
and 24% experienced better
deliverability and greater
revenue.
-- Lyris Annual Email Optimization Report

6. Use geographics & demographics for
segmented lists
➔Birthday
➔Anniversary
➔Location
Create lists based off of:

7. TARGETEMAIL CAMPAIGNS

8. Organize lists based on psychographics too
➔Purchase History
➔Brand/Service Preference
➔VIP
Create lists based off of:

9. Target email campaigns

10. RE-ENGAGE
INACTIVE CUSTOMERS

11. Create a plan for unresponsive customers
Establish set timeline:
➔ Inactive campaign(s)
➔ Final contact attempt
➔ Removal (hold that thought...)
Use double opt-in verification to
avoid issues from the start

12. REMOVEINACTIVE SUBSCRIBERS

13. Remove disengaged subscribers
The time to delete:
➔ No response to inactive campaign(s)
➔ Did not reverify on final attempt
➔ Hard bounce or multiple soft bounces
Use double opt-in verification
to avoid the problem initially

14. BALANCETEXT & PHOTO RATIO

15. Avoid the SPAM folder
➔ ESPs (email service providers) look for a balance of text & images as part
of their spam scoring model
➔ Avoid uploading PDFs as the entire email

16. ADD BUTTONS
& CALL-TO-ACTION

17. Tell your customers what to do
➔Make it stand out
➔Keep it concise
➔Use an exact click-through link
Create buttons at dabuttonfactory.com

18. Unique for
each product

19. ORGANIZE
YOUR EMAIL CONTENT

20. Think “Content Hierarchy”
➔Important information goes above the fold
➔Headlines (36) Subheadlines (24) Body (16)
➔Emphasize with color & style (but not too much!)
➔Train your subscribers and customers
Don’t forget to send yourself a test!

21. Trendy header image
Bold product title & other
important information
Consistent text style
Accent Color to draw
attention to CTA
Organize the footer for
contact information

22. CLEAN UP
YOUR SUBJECT LINE

23. Short + Powerful + Actionable
Formula of an effective subject line
Subject lines with
40-45 characters
or less (5-8
words) tend to
receive best open
rates
Personalized
emails (using
names or “you”)
improve click-
through rates by an
average of 14%
Adjectives tend to
slow the reader
down, while verbs
(CTA) will
increase
credibility and
provide additional
information

24. Other subject line tips
➔Avoid SPAM words (100% Free, Act Now, All Natural, As
Seen On, Bad Credit, Bargain, Dear Friend, Discount, and Fast Cash)
➔DON’T USE ALL CAPS OR !!!!!!!!!!!
➔Consider using emojis
Zoë, celebrate your birthday by saving 20% this week!
Shop the white-out trend!
Mom would ♥ a gift card

25. EVALUATE
SEND FREQUENCY

26. Are you emailing too often?
Email is a direct & powerful form
of communication, but it can
quickly lose its effectiveness
when over-used.
➔ Set cadence expectations upfront
➔ Allow customer to choose what’s
right for them

27. AUTOMATE
& SCHEDULE AHEAD

28. Autoresponders
➔Birthday
➔Anniversary
➔Welcome
➔Order
Confirmation

29. Plan Ahead
➔Newsletters
➔Events
➔General Customer
Communication

31. Questions?
SOMETHINGDon’t forget to register for next Tuesday’s webinar
and download your checklist!