1. By Stefan Sirakov
EECS 441 Company Presentation
Fall 2013

2. Products
• Online ad retargeting
• Customer Data Platform
• Predictive Customer Analytics

3. Financial Info
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$1.2 Million in Seed Funding (2009)
$4.75 Million in Series A Funding (2010)
$13 Million in Series B Funding (2011)
Partners include Greylock Partners and Bain
Capital Ventures

4. History
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Founded in 2009
Mark Ayzenshtat, Josh McFarland
Launched retargeting platform
Profitable after first year

5. What’s Hot
• Bought AdStack (2013)
• Announced partnership with Facebook (2013)
• Experienced Hires in 2013:
Wade Chambers from Yahoo, Proofpont
John Crouch as new Head of Sales (20+ years)

6. Secret Sauce
• Big Data
• Three V’s
Velocity
Volume
Variance

7. Story
• Mark and Josh wanted something different
• Created models for customers
• New business model for big data

8. Competition
Indirect:
Google
Amazon
Twitter
Yahoo

9. Outlook
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Positive!
New Business Model
Buildup of Data
Already Profitable