Social influencers are your conduits for communities of like-minded people who can all be your potential customers. Through one individual, you can deliver an informed opinion and communicate brand messages to large, trusted audience. Social influencers are word-of-mouth marketing engines for your brand. They help you build positive brand awareness, authenticate your store to their followers and magnify your marketing efforts manifold! Characteristic of Social Influencers: - Social influencers are real people with real following and real influence - Social influencers interact passionately and are vocal about their opinions. By virtue of this, they are also listened and looked up to often in their circle of influence - Social influencers write reviews about your products, comment on the buying experience on your site and share your promotional deals. They are active creators of user-generated content for your brand Identifying Social Influencers: - Age, gender, location, Facebook interest graph – helps you segregate users as per your desired target segments - Number of Facebook friends – gives you a good hint of popularity and reach of the user - Number of purchases shared via desktop and mobile – indicating propensity of generating social referrals for your brand - Number of clicks and sales happening through social referrals – demonstrates the tangible value of social referrals Often number of Facebook friends gives you a good indication of user’s popularity, it is important to evaluate this in combination with other social popularity metrics like engagement level for content created by the user, frequency of content creation, etc. Also, it is important to analyze the personality match with your brand – a soccer crazy teen is definitely not a social influencer if you are selling baby products! Engaging Social Influencers: - Provide an Easy Interface for Content Creation - Reward Social Influencers for Sharing - Curate Social Referrals back to Your Site To know more about how ShopSocially can help in Harnessing the Power of Social Influencers for Driving Social Commerce, contact ShopSocially at info@shopsocially.com Visit: http://blog.shopsocially.com/2013/09/06/harnessing-the-power-of-social-influencers-for-driving-social-commerce/

1. Company Confidential 1
Harnessing the
Power of Social Influencers
for Driving Social Commerce
ShopSocially Blog Post
http://blog.shopsocially.com/2013/09/06/harnessing-the-
power-of-social-influencers-for-driving-social-commerce/

2. Company Confidential 2
• Social influencers are your conduits for
communities of like-minded people who can all be
your potential customers.
• Through one individual, you can deliver an
informed opinion and communicate brand
messages to large, trusted audience.
• Social influencers are word-of-mouth marketing
engines for your brand.
• They help you build positive brand awareness,
authenticate your store to their followers and
magnify your marketing efforts manifold!
Social Influencers are Word-of-Mouth
Marketing Engines for your Brand

3. Company Confidential 3
Characteristic of Social Influencers:
• Social influencers are real people with real
following and real influence
• Social influencers interact passionately and are
vocal about their opinions. By virtue of this, they
are also listened and looked up to often in their
circle of influence
• Social influencers write reviews about your
products, comment on the buying experience on
your site and share your promotional deals. They
are active creators of user-generated content for
your brand

4. Company Confidential 4
• Age, gender, location, Facebook interest graph –
helps you segregate users as per your desired
target segments
• Number of Facebook friends – gives you a good
hint of popularity and reach of the user
• Number of purchases shared via desktop and
mobile – indicating propensity of generating
social referrals for your brand
• Number of clicks and sales happening through
social referrals – demonstrates the tangible
value of social referrals
Identifying Social Influencers

5. Company Confidential 5
• Often number of Facebook friends gives you a
good indication of user’s popularity, it is
important to evaluate this in combination with
other social popularity metrics like engagement
level for content created by the user, frequency
of content creation, etc.
• Also, it is important to analyze the personality
match with your brand – a soccer crazy teen is
definitely not a social influencer if you are selling
baby products!
Identifying Social Influencers

6. Company Confidential 6
Identifying Social Influencers

7. Company Confidential 7
• Provide an Easy Interface for Content Creation
• Reward Social Influencers for Sharing
• Curate Social Referrals back to Your Site
Engaging Social Influencers

8. Company Confidential 8
To know more about how ShopSocially can help in
Harnessing the Power of Social Influencers for
Driving Social Commerce,
contact ShopSocially at
info@shopsocially.com
Visit:
http://blog.shopsocially.com/2013/09/06/harnessi
ng-the-power-of-social-influencers-for-driving-
social-commerce/
Interested? Contact ShopSocially Now!