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Popular firearms manufacturer Beretta hit the bull’s eye on social commerce with a 15% revenue uplift. Beretta is making the entire buying experience on it's e-commerce site more social using ShopSocially’s social commerce platform and seeing impressive results as below:
- 15% increase in sales conversion rate
- Viral spread of Beretta brand through onsite and offline social sharing of purchases
- Increase in customer engagement and brand retention
- A/B testing to evaluate the precise impact of social strategies
Matteo Recanatini, Web and Social Media Manager for Beretta, presented a Webinar along with Jai Rawat, CEO of ShopSocially on the innovative social media strategies that Beretta has adopted to achieve this social commerce success. This is a recording of this Webinar.