You save time by creating something once, then using it over and over. A photo is often the anchor for doing this successfully. Part of a Tourism Currents education package for the Webster City, Iowa Area Chamber of Commerce and Hamilton County. Tourism Currents does online and in-person training in social media for tourism. Find out more here: http://www.tourismcurrents.com

1. More Content in Less Time
Sheila Scarborough
Tourism Currents
@SheilaS
@TourismCurrents
Photo by loop_oh Flickr CC

2. The secret to making
more content in less
@SheilaS
@TourismCurrents
time....
Take one idea, share it
in many places.

3. @SheilaS
@TourismCurrents

4. @SheilaS
@TourismCurrents

5. @SheilaS
@TourismCurrents

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@TourismCurrents

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@TourismCurrents

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@TourismCurrents

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@TourismCurrents

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@TourismCurrents

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@TourismCurrents

12. Photos + Music = Animoto Video
@SheilaS
@TourismCurrents

13. Everything is Content
● Spotlight small details (soda straw view)
● Photo + 3 sentences = content
● Video + 3 sentences = content
● Audio clip + 3 sentences = content
● Other: tweets, Facebook Page posts,
Instagram & Flickr photos, LinkedIn
updates, Swarm checkins, livestreaming,
Untappd beer updates
@SheilaS
@TourismCurrents

14. Your guest/visitor
FAQs = content.
They are also powerful SEO
(Search Engine Optimization)
making you easier to find on
Google, Bing, etc.
@SheilaS
@TourismCurrents

15. Once you get
people
somewhere,
what do you want
them to DO?
@SheilaS
@TourismCurrents

16. Thanks very much!
@SheilaS
@TourismCurrents
Sheila Scarborough
@SheilaS
Tourism Currents
@TourismCurrents
www.tourismcurrents.com