The document contains the results from a survey about film preferences. It includes charts and graphs on the demographics of respondents such as gender, age, ethnicity, education level, employment status and social class. Additional charts show respondents' favorite and least favorite film genres, as well as their familiarity with specific genres like film noir and whether they had seen a short film before. The concluding chart indicates that most respondents prefer feature films over short films.
Demographics and film preferences of a target audience
1. What sex are you?
40%
60% Male
Female
From the chart we can see the majority of my target audience are female.
This question seemed to offend some of the volunteers who participated as there was
no box that said ‘other’ to tick. This was a mistake I made when designing my
questionnaire, I should have included all people, so that no one feels left out and
unsure how to mark their sex.
2. How old are you?
14
12
10
8
6
4
2
0
12-15 16-19 20-29 30-39 40+
This graph clearly shows that the majority of the people I asked were aged 16-29, which is
pretty much the age range of my target audience, so the questionnaire gave me a clear idea
of what my target audience has an interest in.
3. What is your ethnical background?
0% White/White British
0%
9%
9%
Asian/Asian British
Black/Arfican/Caribbean/
Black British
82%
Multiple Ethnic Groups
Other
4. Are you in full time education?
12
10
8
6
4
2
0
Yes
No
5. Are you in full/part time employment?
10
8
6
4
2
0
Yes
No
6. Demographics
0%
27% Upper Middle Class
Middle Class
46% Lower Middle Class
0% Skilled Working Class
9% Working Class
Lower Class
18%
The majority of the people who filled in my questionnaire were of Middle Class, I worked
this out specifically to what the parents of the volunteers careers were. This allowed me
to get an accurate result of what social class each person was, instead of asking them, as
this can cause confusion because many don’t know what class they are and may have put
a false answer.
7. Which Film Genres Do You Like?
Comedy
6% 12% Romance
8%
9% 10% Action
1% Horror
6%
11%
Sci-Fi
9% Fantasy
9% Musicical
8%
11% Adventure
Western
Crime
Thriller
By doing this chart from my tally, I could visually see which film genres were most
liked and I found that Comedy, Adventure and Fantasy were the most popular.
Crime, Horror and Musicals were also very popular.
8. Which Films Do You Dislike?
2% Comedy
12% 6% Romance
11%
10% Action
8% Horror
8%
Sci-Fi
10% Fantasy
19% Musicical
6%
4% Adventure
Western
4%
Crime
Thriller
Its very clear to see that Western films are the least popular among this group of
people from this chart. Family and Action also showed
9. Do You Know What Film Noir Is?
18
16
14
12
10
8
6
4
2
0
Yes
No
It was interesting to see how may people knew nothing about Film Noir at all, it
was quite shocking to me as it such an iconic genre/subgenre that really pushed
boundaries from the 1940s onwards.
10. Have You Ever Seen A Short Film
14
12
10
8
6
4
2
0
Yes
No
It was encouraging to find out that so many people had watched a short film
before. Some of the recurring short films that were mentioned include:
Finite, Portal: No Escape and Virus.
11. Which Type of Film Do You Prefer?
28%
Feature Films
72% Short Films
I had hypothesised that Feature Films would be more popular than Short Films as they
are more publicised. Some of the reasons given for their choice by the people who filled
out the questionnaire included that: feature films are longer, more predictable and more
well known. However, those who preferred short films were very passionate about them
because the narratives are more realistic and relatable.