2. This Week...
Break the law of silence, Don‟t worry boys, Print iPhone Speaker, Beer for singles and Trust the Power
Break the law of Silence
Amnesty International
Don‟t worry boys!
Lindauer
Print iPhone Speaker
Coca-Cola
Beer for singles
Singapore
Trust the Power
Duracell
3. Break the law of Silence
Amnesty International
Amnesty International run a campaign every year to
„Break the law of Silence‟.
As with previous years, this campaign in Mexico was
designed to highlight the unheard voices of those
suffering injustice around the world. The first part began
like any other campaign, to get signatures. However,
signing up to this campaign would also release the next
note in a song entitled “The Sound of Amnesty”,
They then added a very innovative idea in using Shazam
to spread their message where a song could not be
found, this made the campaign very memorable for
those who received the message.
4. Don‟t worry boys
Lindauer
Traditionally ads for alcohol are aimed at men . The
.
common trend involves men breaking away from the
various constraints in their lives to let their hair down
and get up to mischief.
Wine company Lindauer who see women as their target
audience concluded after some research that most
women feel that they do not inject as much time as they
would like into socialising with their female friends.
Turning an out dated cliché on its head, they poked fun
at the idea of women waiting at home by the phone, lost
without their other halves.
Using the tagline, “Don‟t worry boys, it is just girls night
out”, they created this ad with view to how the boys get
on when left alone.
5. Print iPhone Speaker
Coca-Cola
For Coca-Cola FM‟S 1st Birthday, Agency JWT turned
Brazil‟s Capricho Magazine into an amplifier to promote
the country‟s Coca-Cola.FM online radio platform.
They ran an ad on the inside cover of the magazine,
with instructions on how to create the loudspeaker
device for the iPhone.
6. QR Code Beer Bottles Made for Singles
Harry‟s Bar Singapore
A new idea in a bar in Singapore to improve beer sales while
helping singles meet and get chatting.
Traditionally the single population of Singapore are quite shy
and generally stick with the people they arrived with on
nights out.
A new way for singles to meet at the bar, powered
anonymously via QR codes connected to beer bottles the
customers buy a beer, scan the QR code to get the app and
then connect with the person they‟ve sent the beer to,
where a conversation thread unfolds between the two.
While those who participated had a bit of fun partaking, the
initial objective was achieved with the sale of beer doubling
on the first night.
7. Trust Your Power
Duracell
In a change away from the well known Duracell Bunny
advertisements, they have taken a different approach by
telling the story of Pro linebacker Patrick Willis.
His personal journey to the pinnacle of the NFL required
the ability to power through obstacles, a steadfast and
how he shows unwavering belief in himself.
A remarkable and inspiring story, further proof that with
the right stuff inside, great things are possible.
