This document describes Eventshot, a photo printing service that allows users to instantly print photos from their smartphones. Eventshot addresses the problem of smartphone photos not being tangible memories that people can hold. It provides a simple 3 step process for users to upload and print photos from any browser on their phone. Eventshot creates branded, tangible photos that act as effective promotional items for companies to distribute at events. It has a unique advantage over traditional photo printing services and cameras due to providing instant photo prints directly from smartphones.

1. Eventshot
TANGIBLE MEMORIES

2. "The Best Camera Is The One That's With You"
- Chase Jarvis / Photographer and Author
PEOPLE TAKE PHOTOS
TO SHARE & REMEMBER
BEAUTIFUL MOMENTS

3. Mobile photography is everywhere now
TODAY’S SMARTPHONES CREATE
BETTER IMAGES THAN POINT-
AND-SHOOT DIGITAL CAMERAS
FROM A FEW YEARS AGO

4. KOREANS LOVE TO TAKE PHOTOS
But our smartphone pictures are
stuck on our phones or on Facebook.

5. EVENTSHOT IS THE SOLUTION
SIMPLE, INTUITIVE TO USE
& ONLY REQUIRES THREE STEPS
1. GO TO SITE
PRESS
“PRINT NOW”
SELECT PHOTO,
TYPE OPTIONAL
MESSAGE & PRESS
“PRINT PHOTO”
TYPE PRINT CODE
INTO KEYPAD.
PRINT STARTS
WITHIN 1 MINUTE
2. PICK PHOTO 3. GET CODE
No complicated software to install
No complicated (hardware) setup required
Just use standard web browser on your phone

6. EVENTSHOT IS FUN AND ENGAGING
IT INSTANTLY CREATES TANGIBLE MEMORIES
AND PROVES AS AN EFFECTIVE MARKETING TOOL
People print photos and share them
on all popular social NETWORKS.
Company-branded swag that people don't throw
away, but keep on display for years to come.
Custom brand and
event logo here!
Customer Photo
Custom marketing message,
user message, date & location

7. A MARKETER’S DREAM:
BRANDABLE PRINTS THE IDEAL PROMOTIONAL PRODUCT
Easy for people to print and share tangible photos
Company-branded pictures that people keep for years
New kind of ad-space for event sponsors

8. THE SOUTH KOREAN MARKET OF SMARTPHONE USERS
THE PERFECT FIT FOR EVENTSHOT
Around 33 Million in Korea*
More than 1 Billion worldwide**
2% 50% 75% 100%0%
86%
66%
The Mobile Consumer’s Demographics In Korea
16 to 34
35 to 44
Rangeofage
Market penetration
very high for prime
advertisement market
groups in Korea.
* Korea communication commission
**http://www.go-gulf.com/blog/smartphone/
Ratio Of Smartphone User In Each Range Of Age
From “Nielsen Research: Mobile consumer report 2013”

9. TANGIBLE PHOTOS ARE VERY POPULAR
PHOTO PRINTING MARKET GROWS STEADILY
Online Printing ( In US)***
2 Billion revenue in 2012
Annual growth rate 21%
***http://www.ibisworld.com/industry/online-
photo-printing.html Unit 1 Million $
700
525
350
175
0
6
Times
2008 2012
Fuji Instax Camera 8 50
Paper(for Photo) 10 60
Source - FUJI FILM, an article
Fuji Instax In Korea
Instax Camera
Paper (For Photo)

10. EVENTSHOT’S
UNIQUE MARKET POSITION IN 3 SLIDES
Low Quality Photos
High Quality Photos
Device
Price
/Paper +Device
Price
/Paper
Price
(won)
150,000
100,000
Instax
LG Popo
Eventshot
1,000
500
Instant Time
Traditional
Photo Shop
Online
Printing Service
Days

11. EVENTSHOT’S
UNIQUE MARKET POSITION IN 3 SLIDES
LG Pocket
Photo
FUJI Instax
Online photo
printing service
Eventshot
Initial cost 164,000 KRW 146,840 KRW - -
Printing cost 500 KRW 500 KRW Minimum 139 KRW
(Except delivery fee)
1000 KRW
Quality / Size Relatively low
with printing
artifacts /
2x3"
Medium / 2x3" Very Good / Any Very Good / 6x4"
Printing
technology
zink Instant photo
development
Any Any
Customizable No No No Yes

12. EVENTSHOT’S
UNIQUE MARKET POSITION IN 3 SLIDES
LG Pocket Photo FUJI Instax
Online photo printing
service
Eventshot
Availability Instant Instant Several days Instant
Portability Need to carry
printer and phone
Need to carry relatively
bulky camera
No instant printing Just need smartphone
Phone
requirements
Android only.
Needs special app
and bluetooth
Not from smartphone No instant printing Any phone with web
browser
Usability Have to install
application
Cannot be used
from all
smartphones
Has to be handled
correctly
Easy to waste paper if
shot goes wrong
Shot takes several
minutes to develop
Have to upload pictures
to service
Takes relatively long to
deliver
No instant feeling
Need location where
printer is installed
Custom picture
rendering (user
message, advertisement,
etc.)

13. PARTNERSHIPS AND AWARDS
Silver Prize At
Startup Battle Korea 2013
+100 Contestants
Permantly Uses Eventshot
For Events
Past Events
Coffee Expo
Belaunch Startup Battle
Univ Expo in Ehwa University festival
Kyunghee University festival
2013 Startup weekend
Netscafe promotion in Myungdong
Healthcare center event in Kangdong-Gu
SK telecom special event
Seoul Vienna Startup Connect Finale
And more…

14. EVENTSHOT’S SOFTWARE GENERATES
AN ANALYTICS REPORT SHOWING THE REACH
Eventshot leaves people with a positive & lasting Impression
“Thanks to this company I could print out all my favorite pics”!
Event Analytics
Eventshot is a very effective marketing tool. People print photos and
share the event with all of their followers on their social networks.
That adds up to a lot of impressions. Our software compiles a report at
the end of each event to provides an array of analytics on how well
Eventshot performed.
After the event those tangible photos generate even more impressions!

15. HIRE EVENTSHOT FOR YOUR NEXT EVENT
Eventshot Rental
Rental Plans
Half Day Event
Full Day Event
Multi Day Event
Device Set Up
Paper Size 6x4
4 Event Shot devices
Technician for setup and maintenance
Custom logo placement on prints
Custom branded message
Customizable User Comment
Unlimited paper
Post-event analytics reports
What's additional
Travel and lodging for technicians
when events are outside Seoul
Internet Connection
Eventshot will not work without a stable and reliable internet
connection. WiFi is preferable, but an ethernet cable that is run to the
setup location will work as well.
Printing Speed
A setup of four Eventshot devices provides continuous printing for
events of all sizes.
It takes just one minute from when your photo is uploaded to when
you are holding the print in your hand.
Eventshot had it all
From big university festivals
To corporate events