User Experience for Mobile

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@adny's presentation to the @MKE_UX group for the July, 14 2010 meeting. http://mkeux.com/

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  • User Experience for Mobile

    1. 1. Mobile User Experience Design<br />Mobile User Experience Design<br />@MKE_UX<br />July 14, 2010<br />
    2. 2.
    3. 3.
    4. 4.
    5. 5.
    6. 6.
    7. 7.
    8. 8.
    9. 9.
    10. 10. <ul><li>Connectivity
    11. 11. Context
    12. 12. Accessibility
    13. 13. Simplicity</li></ul>Overview<br />
    14. 14. Connectivity<br />Connectivity provides the ability to enhance an experience by including content, competition, and conversation.<br />Connectivity provides the ability to enhance an experience by including content, competition, and conversation.<br />
    15. 15.
    16. 16.
    17. 17.
    18. 18.
    19. 19.
    20. 20.
    21. 21. …in the right places.<br />The right things…<br />Context<br />
    22. 22. Personal, Private, Intimate<br />
    23. 23. Personal, Private, Intimate<br />
    24. 24. Personal, Private, Intimate<br />
    25. 25.
    26. 26. Contacts<br />
    27. 27. Twittelator <br />
    28. 28. HootSuite<br />
    29. 29. Foursquare<br />
    30. 30. Fluent News<br />
    31. 31. ESPNSportscenter<br />
    32. 32. Search<br />
    33. 33. Search<br />Google App: <br />Images<br />
    34. 34. Search<br />Google App: <br />Images<br />Google Maps: <br />Local<br />
    35. 35. Search<br />Google App: <br />Images<br />Google Maps: <br />Local<br />Fluent News: <br />News<br />
    36. 36. Search<br />Google App: <br />Images<br />Google Maps: <br />Local<br />Fluent News: <br />News<br />Career Builder: <br />Jobs<br />
    37. 37. Predictive Search<br />
    38. 38.
    39. 39. Predictive Search<br />
    40. 40. Location<br />The more you understand about a user’s location, the better you can shape their experience.<br />
    41. 41.
    42. 42.
    43. 43.
    44. 44.
    45. 45. Continuity<br />“Continuity does not rule out fresh approaches to fresh situations.”<br />- Dean Rusk <br />Continuity<br />
    46. 46. Partial Attention<br />Constant Interruption<br />
    47. 47. Partial Attention<br />Constant Interruption<br />
    48. 48. Partial Attention<br />Constant Interruption<br />
    49. 49.
    50. 50. Sync<br />
    51. 51.
    52. 52.
    53. 53. Whispersync<br />
    54. 54. Resume…<br />
    55. 55. Accessibility<br />Catering to constraints<br />Accessibility<br />
    56. 56. Interaction Paradigms<br />
    57. 57. Touch<br />
    58. 58.
    59. 59. Touch<br />
    60. 60. Accelerometer<br />
    61. 61. Accelerometer<br />
    62. 62. Accelerometer<br />
    63. 63. Accelerometer<br />
    64. 64. Voice<br />
    65. 65. Speed<br />
    66. 66. Single Task Focus<br />
    67. 67. Single Task Focus<br />
    68. 68. Linear Experience<br />A<br />C<br />B<br />
    69. 69. Linear Experience<br />
    70. 70. Linear Experience<br />
    71. 71. A/B Decisions<br />
    72. 72. Scalability<br />
    73. 73. Scalability<br />
    74. 74. Scalability<br />
    75. 75. Scalability<br />
    76. 76. Scalability<br />
    77. 77. Scalability<br />
    78. 78. Scalability<br />
    79. 79. Size Matters<br />
    80. 80.
    81. 81.
    82. 82.
    83. 83.
    84. 84.
    85. 85.
    86. 86.
    87. 87.
    88. 88.
    89. 89.
    90. 90.
    91. 91.
    92. 92.
    93. 93.
    94. 94.
    95. 95.
    96. 96.
    97. 97. “Simplicity is the most difficult thing to secure in this world; it is the last limit of experience and the last effort of genius.”<br />- George Sand<br />
    98. 98. Take-away<br />Connectivity often defines a user’s context<br />Successful strategies focus on delivering value to users in context<br />Platforms will continually evolve, be flexible and anticipate change<br />Focus on one task at a time, make that task easy to accomplish<br />Prototype early and often<br />
    99. 99. End<br />“Simplicity is the ultimate sophistication.”<br />-Leonardo da Vinci<br />
    100. 100. End<br />-Leonardo da Vinci<br />
    101. 101. Appendix<br />
    102. 102. Market Share: Web Consumption in North America<br />Quantcast June, 2010<br />
    103. 103. Smartphone Growth<br />Gartner claims a 48.7% increase in smartphone sales of 54.3 million units in Q1 2010 compared to Q1 2009 <br />IDC pegs growth at 56.7% on 54.7 million units for the same period.<br />
    104. 104. Mobile OS Growth<br />Gartner claims that sales of Android-based phones increased 707% year-on-year<br />Apple's iPhone OS also saw growth from 10.5% in 1Q09 to 15.4% in 1Q10 <br />RIM was down from 20.1% to 19.4%<br />Symbian dropped from 48.8% to 44.3%<br />
    105. 105. Spiral Model<br />

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