#SEJThinkTank with Slobodan Manic covering Google Analytic Tips for Web Publishers. Includes information on setting up custom dimensions, event goals, and more.

1. #SEJThinkTank 1

2. Google Analytics Tips for Web
Publishers
Slobodan Manić
@slobodanmanic
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3. WhatYou’ll Learn Today
Custom dimensions
Segments
Goals
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4. A Quick Look at Dimensions and Metrics in
Google Analytics
• Dimensions – describe users, sessions and actions
• Metrics – quantitative measurements
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5. Custom Dimensionshttp://sejr.nl/about-ga-custom-dimensions
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6. Custom Dimensions
Examples
• Article category
• Article tags
• Author
• Publication year
• User login status
• Article length
• Has featured image
• Has video
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7. Custom Dimensions in Google
Analytics
• Must use Universal Analytics
• Must be created in Analytics before they can be tracked
• You can define 20 custom dimensions per view in free
Analytics accounts
• How to create Analytics dimension – http://sejr.nl/creating-ga-
custom-dimensions
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8. Poll #1
Do you use custom dimensions?
• Yes
• No, but I plan to now
• No
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9. Segmentshttp://sejr.nl/about-ga-segments
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10. Audience Report Overview
54.96% bounce rate - site average (no segments applied)
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11. • Still no segments applied
• Several engagement metrics, per country
• Bounce rate for Spain stands out
Audience Location Report
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12. Creating a
Segment (1/2)
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13. #SEJThinkTank
Creating a
Segment (2/2)
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14. Segments in
Reports
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15. Segments in Google Analytics
• EXTREMELY helpful in understanding your audience
• Can be applied to all reports
• You can apply up to 4 segments to a report
• You can create 1,000 segments per account
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16. Poll #2
Which segment would be most helpful to you in understanding
your audience?
• Mobile Traffic
• Social Traffic
• Returning Users
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17. Goalshttp://sejr.nl/about-ga-goals
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18. Goal Types
GoalType Description
Destination A specified page loads
Duration Sessions that last longer than specified time
Pages per session Sessions that include more pageviews than specified
Event A certain event is triggered
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19. Destination Goals
Triggered when a user visits a
certain page, or multiple pages
in specified order
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20. Duration Goals
Triggered when a user spends
more than specified time on
your website
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21. Pages per Session
Goals
Triggered when a user visits a
certain number of pages in a
session
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22. Event Goals
Triggered when user
completes a predefined action
or multiple actions you
defined
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23. Goals + Segments
Built-in segments:
• Converters (users who
converted a goal)
• Non-converters
• Sessions with conversion
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24. Goals in Google Analytics
• Plan ahead
• Must be defined before they can be tracked
• They only start collecting data after you define them
• You can define 20 goals per view in free Google Analytics
accounts
• How to create GA goals – http://sejr.nl/creating-ga-goals
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25. Poll #3
What is the most important goal you are tracking (should be
tracking) in Google Analytics?
• Newsletter signups
• E-book downloads
• Pages or minutes per session
• Item purchase
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26. Summary
• Use custom dimensions to describe your content better than
Google Analytics does out of the box
• Use segments to better understand your users
• Track goal conversions to know if your website fulfills its
target objectives
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27. Q & A
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