Photo branding consumers brandcenter

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A mock presentation to Nikon about how people use digital photography and what that means for their cool pix line. A student project at the VCU Brandcenter

Published in: Business, Self Improvement
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Photo branding consumers brandcenter

  1. 1. Stunt Magic PresentsDigital Photography
  2. 2. Photography Eras1888 1963 1992 1998 2000 th Th T Th M e he e eg e jp C Ko In ap eg am st da ix er am k el a at Ph ic on Luxury Traditional Digital e
  3. 3. Market Share20%15%10%5%
  4. 4. Traditonal Photography
  5. 5. Photography Eras1888 1963 1992 1998 2000 Th Th T e M th he Ko e eg e C da In ap am jp st k eg ix er am el a at Ph ic on Luxury Traditional Digital e
  6. 6. Photography has shifted...Documenting Enhancing our lives our lives
  7. 7. Now we use Photography for...
  8. 8. Photography is a life tool.
  9. 9. Whipper Snappersinsightuse photography as a way to mimic their parents andexpress themselves
  10. 10. College Clickersinsightuse photography as a tool to catapult their celebrityimage, and document each day as an experience
  11. 11. Emerging Focusinsightusing photography as a tool of communication
  12. 12. Parent Paparazziinsightuse photography to document their lifestyle and life story
  13. 13. The Enlightenedinsightrepresent traditional thinking on photography,documenting their family, art, and entertainment
  14. 14. Lost in Translation
  15. 15. Life Tool Applications Black Box Social NetworkingPersonalized Games
  16. 16. Shift in CommunicationNot how the technology works but how it works for you.

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