Advocate Briefing

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A BRIEFING I DID FROM MY CREATIVE TEAM ON A VCU BRANDCENTER ASSIGNMENT

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Advocate Briefing

  1. 1. THE ADVOCATE Strategic Creative Inspiration Such & Such Agency STRATEGIST: Sean Staley
  2. 2. BRAND ANALYSIS SWOT PERCEPTUAL MAP MANIFESTO
  3. 3. Strengths Threats Weakness Opportunities
  4. 4. HARD NEWS Straight Gay FLUFF
  5. 5. MANIFESTO
  6. 6. THE POSITION
  7. 7. THE ADVOCATE
  8. 8. THE ADVOCATE
  9. 9. COMMUNICATION STRATEGY
  10. 10. THE ADVOCATE
  11. 11. THE ASSIGNMENT
  12. 12. TARGET ANALYSIS
  13. 13. PRIMARY: THE BORED CORE
  14. 14. SECONDARY: INSIDE -OUTSIDERS
  15. 15. LONG TERM:THE INTELLECTUALLY CURIOUS
  16. 16. TARGET CITY ANALYSIS
  17. 17. BERLIN : “there is an aggressive sexuality here that you don’t find elsewhere. It’s teutonic, I think, a daring and urgent force. In the last Pride Parade there were floats with naked porn stars fucking (or simulating it) as they passed in front of countless onlookers. I think it’s bad taste and is overkill but it tells you the kind of boldness that’s here--not to mention all the dark rooms in gay bars and discos in Berlin.” Events* Berlin respect Gaymes June -7 Berlin Pride Week June 14th-28th
  18. 18. CAPETOWN
  19. 19. COLUMBUS .
  20. 20. TONE
  21. 21. NOT
  22. 22. CONTROVERSY
  23. 23. DEFINITION OF SUCESS:

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