M4 - Business Studies - Advertising
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M4 - Business Studies - Advertising

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Advertising

Advertising

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M4 - Business Studies - Advertising M4 - Business Studies - Advertising Presentation Transcript

  • M4 Business Studies
  • Advertising
    • What is advertising?
      • A type of communication that tries to persuade people to buy a product or use a service.
  • Advertising
    • Where have you see advertising?
    • Can you think of 10 places where you’ve seen adverts?
    View slide
  • Advertising
    • Companies advertise a particular product or for brand recognition .
    • A brand is a name used to identify and distinguish a specific product, service, or business.
    View slide
  • Global brands
    • Do you know what the biggest global brands are?
    • Can you guess the top 10?
  • Top 10 Global Brands
    • 1 Coca Cola
    • 2 IBM
    • 3 Microsoft
    • 4 General Electric
    • 5 Nokia
    • 6 McDonald’s
    • 7 Google
    • 8 Toyota
    • 9 Intel
    • 10 Disney
  • Advertising Slogan
    • Many brands use advertising slogans to help promote their product.
    • An advertising slogan must be memorable and maybe will give a little information about the brand.
  • Advertising Slogans
    • Here are some famous slogans.
    • Can you tell me the brand?
      • It’s Finger Lickin’ Good
      • Where Do You Want To Go Today?
      • Melts In Your Mouth, Not In Your Hands
      • Just Do It
      • The Real Thing
      • It Gives You Wings
      • Connecting People
      • I’m Loving It
      • The Ultimate Driving Machine
  • Mascots
    • Many brands have a mascot that is associated with their brand.
    • The mascot can be a person, animal or image.
    • Ronald McDonald
    • Colonel Sanders
    • Mickey Mouse
    • Red Devil
  • Sponsorship
    • Many companies sponsor sports events as a way to raise brand awareness.
    • Premiership football and Formula 1 motor racing are 2 popular sports that attract a lot of sponsorship.
  • Sponsorship
    • Match the team with the company that sponsors them:
    • AIG
    • Carlsberg
    • Chang
    • Air Emirates
    • Unicef
  • Sponsorship
  • Advertising
    • Your task today
    • Think about your favourite advert or advertising campaign.
    • Create a PowerPoint presentation to add to the website.
  • Advertising
    • In groups tell the rest of the class a little about:
      • The brand
        • History? Slogan? Mascot?
      • Where you saw the advert
        • Internet? TV? Global or local?
      • What products or services the advert is promoting
      • Why you liked the advert
      • Words, images and sounds used in the advert
      • Was the advert successful?
      • Include pictures and interesting facts about the advert
  • Advertising
    • Add your completed presentation to the website by the end of the lesson.
    • Please work in groups of 3 or 4.
    • If you can find the advert on YouTube share it with the rest of the class on our website.
  • Famous Campaigns
    • Nike – Just Do It
    • Johnnie Walker – Keep on Walking
    • TAT – Amazing Thailand
    • Tesco – Every little helps
    • Pringles – Once You Pop, You Can’t Stop
    • Kit Kat – Have A Break, Have A Kit Kat
    • Tango – You Know When You’ve Been Tango’d