M4 - Business Studies - Advertising

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M4 - Business Studies - Advertising

  1. 1. M4 Business Studies
  2. 2. Advertising <ul><li>What is advertising? </li></ul><ul><ul><li>A type of communication that tries to persuade people to buy a product or use a service. </li></ul></ul>
  3. 3. Advertising <ul><li>Where have you see advertising? </li></ul><ul><li>Can you think of 10 places where you’ve seen adverts? </li></ul>
  4. 4. Advertising <ul><li>Companies advertise a particular product or for brand recognition . </li></ul><ul><li>A brand is a name used to identify and distinguish a specific product, service, or business. </li></ul>
  5. 5. Global brands <ul><li>Do you know what the biggest global brands are? </li></ul><ul><li>Can you guess the top 10? </li></ul>
  6. 6. Top 10 Global Brands <ul><li>1 Coca Cola </li></ul><ul><li>2 IBM </li></ul><ul><li>3 Microsoft </li></ul><ul><li>4 General Electric </li></ul><ul><li>5 Nokia </li></ul><ul><li>6 McDonald’s </li></ul><ul><li>7 Google </li></ul><ul><li>8 Toyota </li></ul><ul><li>9 Intel </li></ul><ul><li>10 Disney </li></ul>
  7. 7. Advertising Slogan <ul><li>Many brands use advertising slogans to help promote their product. </li></ul><ul><li>An advertising slogan must be memorable and maybe will give a little information about the brand. </li></ul>
  8. 8. Advertising Slogans <ul><li>Here are some famous slogans. </li></ul><ul><li>Can you tell me the brand? </li></ul><ul><ul><li>It’s Finger Lickin’ Good </li></ul></ul><ul><ul><li>Where Do You Want To Go Today? </li></ul></ul><ul><ul><li>Melts In Your Mouth, Not In Your Hands </li></ul></ul><ul><ul><li>Just Do It </li></ul></ul><ul><ul><li>The Real Thing </li></ul></ul><ul><ul><li>It Gives You Wings </li></ul></ul><ul><ul><li>Connecting People </li></ul></ul><ul><ul><li>I’m Loving It </li></ul></ul><ul><ul><li>The Ultimate Driving Machine </li></ul></ul>
  9. 9. Mascots <ul><li>Many brands have a mascot that is associated with their brand. </li></ul><ul><li>The mascot can be a person, animal or image. </li></ul><ul><li>Ronald McDonald </li></ul><ul><li>Colonel Sanders </li></ul><ul><li>Mickey Mouse </li></ul><ul><li>Red Devil </li></ul>
  10. 10. Sponsorship <ul><li>Many companies sponsor sports events as a way to raise brand awareness. </li></ul><ul><li>Premiership football and Formula 1 motor racing are 2 popular sports that attract a lot of sponsorship. </li></ul>
  11. 11. Sponsorship <ul><li>Match the team with the company that sponsors them: </li></ul><ul><li>AIG </li></ul><ul><li>Carlsberg </li></ul><ul><li>Chang </li></ul><ul><li>Air Emirates </li></ul><ul><li>Unicef </li></ul>
  12. 12. Sponsorship
  13. 13. Advertising <ul><li>Your task today </li></ul><ul><li>Think about your favourite advert or advertising campaign. </li></ul><ul><li>Create a PowerPoint presentation to add to the website. </li></ul>
  14. 14. Advertising <ul><li>In groups tell the rest of the class a little about: </li></ul><ul><ul><li>The brand </li></ul></ul><ul><ul><ul><li>History? Slogan? Mascot? </li></ul></ul></ul><ul><ul><li>Where you saw the advert </li></ul></ul><ul><ul><ul><li>Internet? TV? Global or local? </li></ul></ul></ul><ul><ul><li>What products or services the advert is promoting </li></ul></ul><ul><ul><li>Why you liked the advert </li></ul></ul><ul><ul><li>Words, images and sounds used in the advert </li></ul></ul><ul><ul><li>Was the advert successful? </li></ul></ul><ul><ul><li>Include pictures and interesting facts about the advert </li></ul></ul>
  15. 15. Advertising <ul><li>Add your completed presentation to the website by the end of the lesson. </li></ul><ul><li>Please work in groups of 3 or 4. </li></ul><ul><li>If you can find the advert on YouTube share it with the rest of the class on our website. </li></ul>
  16. 16. Famous Campaigns <ul><li>Nike – Just Do It </li></ul><ul><li>Johnnie Walker – Keep on Walking </li></ul><ul><li>TAT – Amazing Thailand </li></ul><ul><li>Tesco – Every little helps </li></ul><ul><li>Pringles – Once You Pop, You Can’t Stop </li></ul><ul><li>Kit Kat – Have A Break, Have A Kit Kat </li></ul><ul><li>Tango – You Know When You’ve Been Tango’d </li></ul>

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