1. TYPES OF BUSINESS
MESSAGES
This division is based in accordance with the effect it has on the
reader
Concept Created By:
H.R.Sarath Kumar [Ph.D.]
Assistant Professor of English

2. FOUR TYPES
POSITIVE Messages
Convey good feeling
Letters of appreciation, thanks giving, expression of interest, sympathy, etc.
NEGATIVE Messages
Convey disappointment, disapproval, dissatisfaction
Letters of disapproval, disagreement, denial, refusal, job denials,
cancellation, etc.
NEUTRAL Messages
Convey no feeling, contain information, necessitating action
Day-to-day messages, reports, routine letters, reminders, proposals,
etc.
PERSUASIVE Messages
Action demanding communication system, agreement with the writer’s
point of view
Memoranda of Interests, Invitations, Brochures, etc.

3. POSITIVE Message – An Example
Dear Mr. Srikanth
With reference to our interview that took place on
22nd October, I feel happy to appoint you as the House
Manager [ Finance] as per your choice.
I expect you to be joining your new position from 4th
November’14. Please be informed that you will be reporting at
our Nainital branch on 2nd Nov., so that we can process the
remaining formalities.
Also, please be aware that your work spot would be
Gauhati for a period of around 02 years after which you can be
transferred to your desired place, depending on your all- round
performance.
Please write to me stating your willingness to join
our group before 22nd so that we have ample time to make
arrangements for your journey.
Thanking you and looking forward to meeting you
soon,
Sincerely yours
Dheeraj Mishra

4. NEGATIVE Message – An
Example
Dear Mrs. Katyayini,
This is in response to the interview you had with
us last week. As our organization is looking for
candidates who would be go-getters and who would
prefer overtime work, I regret to inform you that we
may not accommodate you at this point of time.
After having seen your performance at the
interview at our premises and considering your
expertise in the fields of your interests, I am confident
that we may need you in future. I would be glad then
to intimate you about it.
On behalf of the organization, I thank you for the
interest, time and effort you have invested with us.
Regards,
Sincerely yours,
Dheeraj Mishra.

5. NEUTRAL Message – An
Example
Dear Staff,
As you are well aware of our customary summit session,
conducted annually, I would like to call your attention to the following
things:
Last date for submission of reports: 03rd
Last date for submitting participation details: 05th
Last date for claiming any discrepancies: 05th
Venue: Our new branch at Shimoga, Karnataka.
Summit Scheduled between: 19th and 28th.
Please note that the presence of all the employees is
mandatory and so I seek your co-operation in this regard.
Thanking you for your attention
Truly yours,
Dheeraj Mehta.

6. PERSUASIVE Message – An
Example
Dear Dr. Siddharth:
It was our pleasure to be with you when you presented your paper
entitled “ Soft Skills: e-merging scene” on the 12th of this month at IIT
Mumbai.
Having been in your august presence, we have decided to organize a
work shop on the same topic to our selected employees of our organization
who, we believe, would be benefited by your expert training.
We would like to invite you to our organization to conduct the workshop
according to your convenience at the earliest period.
Please feel free to let us know your complete requirements for the
successful organizing of the work shop as it is our privilege to assist you in
this regard.
To underline your august presence in our organization, we’d provide
you with return air tickets, Five-star hotel accommodation, and any other
expenditure that you may incur with regard to this workshop.
Hence we would appreciate you if you let us know your decision before
5th November.
Looking forward to being in your presence soon,
Sincerely yours,
Dheeraj Mishra