1. DMA presentation
Tamara Littleton, CEO, Emoderation and Polpeo
@tlittleton @emoderation and @polpeo

2. Reputation is the #1 risk
A recent Deloitte survey of 300 global company
executives cited reputation risk as their single biggest
risk concern.
This was “due in large measure to the rise of social
media, which enables instantaneous global
communications that make it harder for companies to
control how they are perceived in the marketplace.”

3. That risk doesn’t always come from where you expect – it might
not be your own issue. Waitrose was attacked by Greenpeace
because of its partnership with Shell

4. It led to a coordinated attack with hashtags

5. Combined with stunts they broadcast on Twitter

6. The threat can be from an
employee as with the HMV
example
http://immediatefuture.co.
uk/blog/hmv-a-social-
media-crisis/

7. Product backlashhttp://adage.com/article/digitalnext/bic-avoided-bic-social-debacle/236905/

8. The Reddit Effect

9. Eight key points to remember during
the crisis
 Speed
 Strategy
 Know your roles – ensure there is a leader
 Take control
 Remember your tone of voice
 Stay calm – don’t be goaded
 Choose your battles wisely
 Collaborate

14. www.polpeo.com
@polpeo
info@polpeo.com