Gene Morphis, CFO of Francesca’s Holdings Corp., was fired in May 2012 for 'improperly' communicating through social networks. He used Twitter to write about Francesca's Holdings Corp., its results and dealings between investors and his board.He tweeted details of goings-on within his company from an account under the handle 'theoldcfo’: Dinner w/Board tonite. Used to be fun. Now one must be on guard every second' he told his followers on March 6.The following day he followed up with: 'Board meeting. Good numbers=Happy Board.’Greg Brenneman, Chairman of the Board of Directors, said in a statement that the company was 'disappointed by this situation'.'We expect our executives to comply with all Company policies,' he said.
Reputation – Kenneth Cole tweet in Feb 2012 about the uprising in egyptConfidential info - Francesca exampleLegal – Allergy PathwaysIdentity theft – Royal Dutch Shell and Greenpeace
Kenneth Cole tweet in Feb 2012 about the uprising in egypt
Kenneth Cole tweeted the above insensitive and irresponsible message in a ploy to use the timely hashtag #Cairo to relay information about his brand's spring fashion line.While Kenneth Cole did tweet an apology some two hours later, it doesn't seem to be enough to quell the backlash taking place online already. Unfortunately for Kenneth Cole, he can't even push blame to an incompetent intern or PR lackey since his initials denote his ownership of the tweet.This isn’t the first time the fashion designer has been in hot water over insensitivity.Kenneth Cole has a history of distastefully inserting brand mentions into current events. He is on record for making light of 9-11 with his quote to New York Daily News: "Important moments like this are a time to reflect," Cole added. "To remind us, sometimes, that it's not only important what you wear, but it's also important to be aware.” SOURCES:http://mshahab.posterous.com/hashtag-hacking-the-kenneth-cole-failhttp://www.businessinsider.com/kenneth-cole-pr-2011-2#first-the-original-tweet-that-set-this-off-pretty-ghastly-1
#KennethColeTweets and @KennethColePR were both used by the masses on Twitter to rally opposition against the fashion designer. They were used not only for spoof tweets but also to suggest repentance options to Kenneth Cole for his Twitter misstep. After cleverly brand jacking the Kenneth Cole name for a day, the person behind the @KennethColePR account offered to give up the handle if Kenneth Cole contributed to charity. He later tweeted the handle would no longer be used either way.SOURCES:http://mshahab.posterous.com/hashtag-hacking-the-kenneth-cole-failhttp://www.businessinsider.com/kenneth-cole-pr-2011-2#first-the-original-tweet-that-set-this-off-pretty-ghastly-1http://www.businessinsider.com/kenneth-cole-pr-2011-2#still-on-the-egypt-theme-referencing-that-cnns-anderson-cooper-got-assaulted-2
The Social Media Governance website has over 160 Social Media policy documents from a wide variety of companies
iStrategy Chicago Conference 2012 - Social Media Risks Vs. Rewards
Social Media Risks Vs. RewardsUnderstanding and avoiding risks in order to achieve rewards foryour brand in social media.
Introductions Social Media Risk Concepts Tackling Risk Technology Recommendations Conclusion Confidential Slide 2
Handle objections to social investment Protect your investment Protect your audience Save time – resource – money Don’t be a headline - Reduce crises that impact your brand and your team Confidential Slide 3
Who – ◦ Experienced Enterprise Software & Security Professionals What – ◦ Solution to discover, audit, and protect brand social accounts How – ◦ Secure, SaaS-based product Confidential Slide 4
5 Social Media: Balancing Opportunity With RiskAlan WebberPrincipal Analyst@AlanWebber
① Address Account Sprawl Inventory & Audit Your Brand Accounts +② Protect / Lock Account Access Which admins What Publishing Apps (never just 1) What known good profile +③ Compliance, Security, and AUP Policies Auto-moderation for bad / dangerous content Enforce policies regardless of publishing app Use incident notification, archiving, and remediation for posts, comments, tweets, etc. Slide 48