More Related Content Similar to 1 elliot muscant (7) More from Rachel Aldighieri (20) 1 elliot muscant3. IN THE OLD WORLD
MEDIA WAS A
SUBSET OF
ADVERTISING
14. CONSUMER CONNECTION SYSTEM
ENABLES DETAILED PROFILING & INTEROGATION OF CURRENT & DESIRED
TARGET AUDIENCES
Single source study of 11,000 UK
consumers (200,000 globally) covering
demographics, attitudes, lifestyles, media
consumption, and relationships with media
THE MOST IN-DEPTH
MEDIA AND LIFESTYLE
SURVEY IN THE UK
16. 2. ‘TOTAL VALUE’ MEDIA TRADING
SCALE LEADING
+
AND INNOVATION PERFORMANCE
PRICES
MOMENTUM
22. LINEAR ANALYSIS IS FLAWED
Source: Foresight Data, considering Jan-June, 2009-2011 (run Oct 11)
26. APPLYING THE OUTPUTS FROM
ECONOMETRIC ANALYSIS
ISOLATE THE TRUE IMPACT ECONOMETRICALLY “WHAT IF” SCENARIO
OF ADVERTISING ADJUSTING KPIS PLANNING
27. THE ART OF THE POSSIBLE
£500#
Econometric#CPL# Linear#CPL#
£450#
£400#
£350#
£300#
CPL$
£250#
£200# £165# Source: Economizer
Weeks 1- 33 FY11
£133#
£150#
£88# £101#
£100# £64# £67# £65# £72# £58# £63# £57# £53# £61# £62#
£44# £39# £37# £37# £34#
£50# £24#
£0#
DRTV# Email# Generic#Search# Display# Regional#Press# Leaflets# DM# Inserts# Affiliates# Royal#Mail#
Source: Economizer
33. FIND THE RIGHT BALANCE
UNDERSTAND UNDERSTAND EMPLOY
TARGET CONSUMER HOLISTIC
CONSUMERS PURCHASE MEASUREMENT
JOURNEY TECHNIQUES