Before we start, a few very quick house keeping items – request to keep your cell phones on silent, if you have an urgent call to take you can take it by stepping outside. Also we have restrooms right out of there. Hopefully you don’t have to go out too often before my ppt ends since it’s only going to take less than an hour & half.Intro to me. This is also the first 101 event of the year and for those who have been to our other events last year might or might not know that our overall India team has expanded just in order to have greater & better Sales coverage for customers or potential customers like you. To quickly introduce some of them present here --
How many of you purchase from Amazon?
How Amazon got into Cloud Computing.
When we say Elastic, we mean elastic in real time literally. That is scaling up say servers & storage within minutes (not hours or days) and equally importantly scale down in a manner of minutes. Because one can argue that even if it take time, one can scale up in on-premise DC but can you really scale down – no you can’t. Even with virtualized Infrastructure you scale down the VMs but the underlying h/w still remains leased or purchased for the life of it.
Archival of old newspapers e-copy.
Portals & replicas of digital assets, e-papers AV embedded. E-paper embedded video combining News previous day and newspaper with full analysis.
Overhyped term, but what does it mean for you? Gone are the days when I will read Hindu because my dad handed over the physical copy to me. In the online world when talking about print content, digital media published over the web, your end users have a ton of choices to go content & portals that they find interesting. To have stickiness of users to your platform, there is no choice but to proactively provide them with published content that is in line with their interests & changing tastes. Because interests these days can vary with geographies, demographics, age groups & many other factors. My nephew goes to 10 different sites to get news and videos. You understanding his patterns and interests by profiling their history online – that’s the level once you go through that you get create real stickiness with your end users. And it’s an iterative process constantly not really a one time process and this can be received from the various social medias & other sources which means lot of data in not necessarily structured format and lots of processing & lot of iteration.
Netflix hasmore than 25 million streaming members and is growing rapidly. Their end users stream movies and TV shows from smart TV’s, laptops, phones, and tablets, resulting in over 50 billion events per day.
Amazon Web Services - Media Use Cases
Cloud Computing on AWS+Media Use Casesamazonweb servicesHyderabad
2Before we start][2 Silence your phones Restrooms / Emergency ExitsSantanu DuttAmazon Web Services, India
13[ ]3. Pay as you go, for what you use13_ Pay for servers “by the hour” (on-demand)_ Pay for storage “per Gigabyte” per month_ Pay for data transfer “per Gigabyte”_ Easy to turn resources on/off (running costs)
56_ One of the largest aggregator & publisher of Bollywood content_ Transcoding, mps3s/videos, gamebox, bollywoodhungama_ Benefited with faster time to market & the pay per use modelHungama ][56
57_ Started with a greenfield project NDTV Video_ Site serves close to 10 million video requests per month_ Moved other properties like ndtv.com, NDTV Profit, NDTV Social_ Benefitted from Elasticity & saved costs upto 30%NDTV ][57
58_ 26 Million subscribers_ Netflix is ~25% of US Internet traffic_ They are ~100% on AWSNetflix.com ][58
More than 25 Million Streaming Members50 Billion Events Per Day
6060S3EMRProd Cluster(EMR)~ One PB of dataAd-hocanalysisPersonalizationRecommendationEngineNetflix.com[ ]
62_ Create an AWS account_ Subscribe to services (EC2, S3, CloudFront, Transcoder...)_ Use the AWS Management Console to try them out_ No termination fees, no commitments_ You might be eligible for the free tierGetting started with AWS ][62