Aws101 Seminar - 高雄 4/24/2013

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Aws101 Seminar - 高雄 4/24/2013

  1. 1. AWS 101Cloud Computing SeminarMaking the Case for CloudMay 24th, 2013
  2. 2. 2Before we start ][2_ Silence your phones_ Restrooms / Emergency Exits_ Your instructor:Martin Yan [甄文傑]Amazon Web Services
  3. 3. 3Who is Amazon.com? ][3
  4. 4. 4Amazon.com’s three businesses[ ]Consumer businessSeller businessIT Infrastructure business}4
  5. 5. 5Our plan for today ][51) Introduction to Cloud Computing2) What is Amazon Web Services?3) Success stories4) What is unique about AWS?5) Demo6) Customer sharing7) Cloud Computing Myths
  6. 6. 6How technical is it? ][6MoreTechnicalMoreBusinessWhat is AWS?Success storiesCloud MythsCloud ComputingUnique?Demo
  7. 7. http://aws.amazon.com/apac/awsday/taipei-zh
  8. 8. 881. Cloud ComputingMoreTechnicalMoreBusiness Cloud ComputingWhat is AWS?Success storiesUnique?Cloud MythsDemo
  9. 9. 91) Elastic Capacity2) Quick and easy deployment3) Trade CapEx for Variable Expenditure4) Pay as you go, for what you use5) Automation and Reusable componentsCloud Computing ][9
  10. 10. 101. Elastic Capacity ][10
  11. 11. 11No more guessing on capacity][11_ Scaling up and down in minutes_ No need to provision_ Optimize resources based on your needs_ Can easily manage unexpected peaks
  12. 12. 12traditionalIT capacityUsage Patterns:Traditional IT ][Your IT needsTimeCapacity12
  13. 13. 13On and Off Fast GrowthVariable peaks Predictable peaksUsage Patterns:Traditional IT ][13
  14. 14. 14On and Off Fast GrowthPredictable peaksPoorServiceWASTEUsage Patterns:Traditional IT ][14Variable peaks
  15. 15. 15Usage Patterns:Cloud Computing ][ElasticCLOUD capacitytraditionalIT capacityYour IT needsTimeCapacity15
  16. 16. 16Fast GrowthPredictable peaksOn and OffUsage Patterns:Cloud Computing ][16Variable peaks
  17. 17. 172. Quick and easy deployment][17
  18. 18. 183. Trade CapEx for VariableExpenditure[ ]18
  19. 19. 193. Trade CapEx for VariableExpenditure[ ]19_ No initial investment needed_ No termination fees_ No commitments_ Clear pricing model (on the website)$0 to get startedPay as you goOn-premises$0 to get startedPay as you go
  20. 20. 204. Pay as you go, for what you use[ ]20
  21. 21. 21[ ]4. Pay as you go, for what you use21_ Pay for servers “by the hour” (on-demand)_ Pay for storage “per Gigabyte” per month_ Pay for data transfer “per Gigabyte”_ Easy to turn resources on/off (running costs)
  22. 22. 225. Automation, reusable components22[ ]
  23. 23. 23_ Automation, less repetitive tasks (“70/30” rule)_ Better management tools_ Focus on your business_ No need to build from scratch, but instead “reuse”_ No need to work on “Undifferentiated Heavy Lifting”235. Automation, reusable components[ ]
  24. 24. 241) Elastic Capacity2) Quick and easy deployment3) No CapEx, No initial investment4) Pay as you go, for what you use5) Automation and Reusable componentsCloud Computing ][24
  25. 25. 26262. Amazon Web ServicesMoreTechnicalMoreBusiness Cloud ComputingWhat is AWS?Success storiesUnique?Cloud MythsDemo
  26. 26. 27What is Amazon Web Services?_ Reliable, Scalable, Low-Cost Infrastructure_ Every service offers APIs_ You can use only the components you need_ All the important “building blocks” are provided][27
  27. 27. Region GovCloud RegionGlobal AWS Infrastructure ][28
  28. 28. Availability ZoneGlobal AWS Infrastructure ][29
  29. 29. (as of Jan 2013)Edge LocationsDallasSt.LouisMiamiJacksonvilleLos Angeles (2)Palo AltoSeattleAshburn (2)NewarkNew York (3)DublinLondon (2) Amsterdam (2)StockholmFrankfurt (2)Paris (2)Singapore (2)Hong Kong (2)TokyoSaoPauloSouth BendSan JoseOsakaMilanGlobal AWS Infrastructure ][Sydney30
  30. 30. • $5.2B retailbusiness• 7,800 employees• A whole lot ofserversEvery day, AWS addsenough servercapacity to powerthat whole $5Benterprise
  31. 31. 32Getting started is easy_ Create an AWS Account_ Open the AWS Management Console_ Start using the services][32
  32. 32. 33The Amazon Web Services universe[ ]33
  33. 33. 34The Amazon Web Services universe[ ]SDKAPIWeb ConsoleCommand Line34
  34. 34. 35The Amazon Web Services universe[ ]Management +InterfaceRDS SQS SNSEMR DynamoDBSES CloudFrontRedshiftElastic BeanstalkSimple WorkFlowCloudFormationCloudWatchIAMVPC EC2EBS S3(some services are omitted here)35InfrastructureBuildingBlocksPlatformBuildingblocksCrossServiceFeatures Command LineWeb ConsoleAPIsSDK
  35. 35. 36363. Success storiesMoreTechnicalMoreBusiness Cloud ComputingWhat is AWS?Success storiesUnique?Cloud MythsDemo
  36. 36. 37[ ]37Global customers on AWS
  37. 37. 38What do customers run on AWS?[ ]38
  38. 38. 39Enterprise Applications[ ]39
  39. 39. 40_ Several services are on AWS_ Smart-TV Hubsite: Samsung TV application, is on AWS_ Saved CapEx by 34 Million US$_ Reduced OpEx by 85%Samsung ][40
  40. 40. 41Media and Web Applications[ ]41
  41. 41. 42_ 26 Million subscribers_ Netflix is ~25% of US Internet traffic_ They are ~100% on AWS_ Adrian Cockcroft, Cloud Architect:http://www.slideshare.net/adriancoNetflix.com ][42
  42. 42. 43 Animoto use case43
  43. 43. 44_ Simple way to create videos with your pictures_ Facebook App: From 50 to 5,000 servers in 3 days_ Later optimization with Cluster GPU Instances (EC2)_ Freemium modelAnimoto.com ][44
  44. 44. 45Animoto.com ][TimeCapacityLaunch ofFacebook AppPeak of 5,000EC2 instances45
  45. 45. 46Big Data, HPC, Analytics[ ]46
  46. 46. 47_ Processing of Cassini probe images (200,000+)_ All-Terrain Hex-Limbed Extra-Terrestrial Explorer robot_ Many other systems on AWSNASA JPL ][47
  47. 47. 48Archive, Disaster Recovery[ ]48
  48. 48. 49_ Replay and analysis of the activity in the stock market_ Interface built with Adobe FLEX + AIR_ The Infrastructure is purely Amazon S3Nasdaq ][49
  49. 49. 50 Nasdaq on Amazon S350
  50. 50. 51Mobile and games[ ]51
  51. 51. 52_ Dolphin mobile browser: 12+ Million downloads_ 80+ EC2 instances, growing every month_ They can focus on business plan, features design and codecompletion.Mobotap: Dolphin Browser ][52
  52. 52. 53_ Based in Beijing_ Among the top 7 game developers on Facebook_ 3 Million daily active users globallyFunPlus Game ][53
  53. 53. 54FunPlus Game ][Chen Qi, COO, Fun+ Game54
  54. 54. 55554. What’s unique about AWS?MoreTechnicalMoreBusiness Cloud ComputingWhat is AWS?Success storiesUnique?Cloud MythsDemo
  55. 55. 56Flexibility, Freedom of choice[ ]56
  56. 56. 57_ Multiple Operating Systems (Linux, Windows...)_ Multiple Software Platforms (SAP, IBM...)_ Multiple Databases (Oracle, MS SQL, MySQL...)_ Many licensing options[ ]Flexibility, Freedom of choice57
  57. 57. 58Lowering cost[ ]58ReducedPricesMoreCustomersMore AWSUsageMore Infra-structureEconomiesof ScaleLowerCosts
  58. 58. 5959Security ][
  59. 59. 60_ “Security is our number one priority”_ Many Security certifications (ISO 27001, PCI-DSS-1, SOC1Type 2, etc)_ Data privacy through encryption_ http://aws.amazon.com/security_ White Papers: Security Processes, Risk and Compliance60Security ][
  60. 60. 6161Support ][
  61. 61. 62_ Free support_ Premium support: Developer, Business, Enterprise_ Service Health Dashboard_ Health Status for AWS components (EC2, EBS...)62Support ][
  62. 62. 6363Pace of innovation ][
  63. 63. 2007 2008 2009 2010 2011 2012924486182Pace of Innovation 15864NewServicesor Updates
  64. 64. 65Global Partner Ecosystem65][
  65. 65. 6666Global Partner Ecosystem ][
  66. 66. 67AWS Marketplace67][
  67. 67. 68Customer SharingDavid Mao[空中英語]68
  68. 68. 69696. Cloud Computing mythsMoreTechnicalMoreBusiness Cloud ComputingWhat is AWS?Success storiesUnique?Cloud MythsDemo
  69. 69. — Multiple regions / Availability zones— Many companies achieve better performance on AWS— Service Level Agreements— Amazon S3’s Durability: 99.999999999%1. The cloud is not reliable ][70
  70. 70. — Security is #1 priority for AWS— Certifications: SOC1 type II audits, ISO 27001, PCI-DSS-1— Amazon.com uses AWS technology— Data privacy through encryption— http://aws.amazon.com/security2. Security/privacy not adequate[ ]71
  71. 71. — Scale and utilization are not the same— Huge capEx— No true elasticity— Still need to manage the “undifferentiated heavy lifting”3. Same benefits on private cloud[ ]72
  72. 72. 734. I can’t move everything to AWS[ ]_ Cloud is not “all or nothing”_ 100% on Cloud is easier for green field scenarios_ To start, move small projects to AWS_ Example: Netflix adopted a long term migration plan
  73. 73. 74Feedback Form ][74http://bit.ly/aws101apr24zh中文http://bit.ly/aws101apr24English
  74. 74. 75http://aws.amazon.com75James Tienjtien@amazon.com+886-983801827+65-98528746Martin Yanymartin@amazon.com+886-983448672+852-90224208
  75. 75. 76Next Steps76
  76. 76. Are you…• Facing a tech refresh in the next year• You need to add capacity for growing workloads• You have a new application project• You plan to launch a technology driven business initiative• You’re considering outsourcing part or all of your ITenvironment• You’re outsourced and aren’t getting the results you want
  77. 77. 78How to get started?78
  78. 78. 79_ Create an AWS account_ Subscribe to services (EC2, S3...)_ Use the AWS Management Console to try them out_ No termination fees, no commitments_ You might be eligible for the free tier(aws.amazon.com/free)Getting started with AWS ][79

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