Localization, platform shifts and continued fragmentation of the content market are some of the trends that will shape the digital media market in 2011. The presentation was held at Media Norway's management conference as well as on Schibsted Academy in January 2011.

1. 0 BetaTales.com, January 25th, 2011

2. Lucrativemonopoliesarelonggone 1

3. 2 One basicpostulatecan be made…

4. 3 Whatcanbecome digital, willbecome digital!

5. When will we stop using the physical media products? 4

6. Some of us no longer read books in Norwegian 5

7. 6 5 forcesshapingthe digital media landscape

8. 7 Mobility and emergenceofnewplatforms

9. 8

10. Mobile phones are replacing PCs for web access 9

14. Google and Apple with services for TV

16. 14 Location as coreofnew services

17. Lots ofnew services basedonwherepeopleare 15

18. I wonderwhere all thewomenarehangingout? 16

19. One outofthree mobile searchesarelocal 17 City walks Nightlife in Oslo Carpenter Bar Flower shop Hotel Cheapgasoline Shops in Carlton street

20. Google’sview 18 “The Holy Grail for local advertising is location-targeted coupons” Mike Steib Directorofemergingplatforms, Google http://www.mobilemarketer.com/cms/news/search/7850.html

21. That brings us a question: 19 Who will control the largest database of location-based offers in Norway?

22. 20

23. One thingwecanexpect 21

24. 22 Disaggregation – and repackaging

25. Edited packagesare split up intosmall pieces 23 Editedpackage as core The individualcontent piece as core?

26. Music records replacedwith tunes and play lists 24

27. Content is beingrepackaged

28. Informationstructurebecomeskey to success Nameof person Topic Date Geocoordinates Summary Company name Coordinatesonnewspaperpage Contentwithoutmetadata has novalue Type ofarticle Nameofauthor Version Content elements Priority Image info Relatedcontent Copyright List title Links Multimedia End ofshortversion

29. 27 Everything is social

30. Facebookdominates in most countries 28

31. Facebook is becomingthenewhub 29

32. And it is a source to know aboutourreaders 30

33. Butwhataboutthis story? 31

35. 15 % have posted videos online

37. Social shopping is growing fast 34

38. Groupon is trying in Norway 35

39. Search is alsobecomingsocial 36

40. Social gaming has become a huge industry 37

41. 38 New business models for content

42. Who willfindthe smart model for userpayment? 39

43. Media companies face one huge challenge 40 Most content is no longer scarce … and people want to share it

44. 41 People pay for more than just the content UniqueContent UniqueConvenience UniqueUsefulness UniquePackaging UniqueExperience 41

45. Who willcontroltheecosystems for content? 42

46. Who willcontroltheecosystems for content? 43 Amazon Barnes & Noble ??? News Corp Schibsted? Zinio Press Display Apple Google

47. 2011 will be ”The year of experiments” 44

48. 45 5 forcesshapingthe digital media landscape

49. 46 Thankyou! John Einar Sandvand E-mail: jes@medianorge.no Phone: ++47-9915 8839 Blog: http://www.betatales.com Twitter: @johnei