Digital forces shaping the media business in 2011

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Slides from a presentation for Schibsted Alumni May 25th 2011.

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Digital forces shaping the media business in 2011

  1. 1. 0<br />Schibsted Alumni, May 25th, 2011<br />
  2. 2. Lucrativemonopoliesarelonggone<br />1<br />
  3. 3. Newspaperreadersaregetting older and older<br />2<br />Proportion older than 60 years<br />
  4. 4. Higherpenetration for web thannewspapers<br />3<br />Source: TNS-Gallup, Forbruker&Media. Dailyuse<br />
  5. 5. More tools to theadvertisers<br />4<br />”Speak to”<br />”Dialoguewith”<br />Purchased media<br />”Be talkedabout”<br />Own media<br />Deserved media<br />Purchased ad space<br />Company web site, mobil site, etc. <br />Social media<br />
  6. 6. 5<br />One basicpostulatecan be made…<br />
  7. 7. 6<br />Whatcanbecome digital, willbecome digital!<br />
  8. 8. What to do?<br />
  9. 9. 8<br />5 forcesshapingthe digital media landscape<br />
  10. 10. 9<br />Mobility and explosion in useofnewplatforms<br />
  11. 11. 10<br />
  12. 12. Mobile platformsgaininggroundsveryquickly<br />11<br />One in six digital visits from mobile platforms<br />Example from Aftenposten.no, Norway<br />
  13. 13. Mobile phonesreplacePCs for web access<br />12<br />
  14. 14. Tabletschangeuserhabits<br />13<br />Gartner estimate:<br /><ul><li> 2011: 70 million
  15. 15. 2012: 108 million</li></li></ul><li>Convergenceoftelevision and Internet<br />14<br />
  16. 16. Dual screen media experiences<br />15<br />
  17. 17. Different devices throughout the day<br />How do we serve users’ needs in specificsituations during theday?<br />
  18. 18. Services move to thecloud …<br />17<br />… andproductsbecomeplatformneutral<br />People now expect access to digital products everywere and on any device<br />
  19. 19. 18<br />Location as coreofnew services<br />
  20. 20. I wonderwhere all thewomenarehangingout?<br />19<br />
  21. 21. Lots ofnew services basedonwherepeopleare<br />20<br />
  22. 22. WeuseFacebook Places to show off<br />21<br />
  23. 23. One outofthree mobile searchesarelocal<br />City walks<br />Nightlife in Oslo<br />Carpenter<br />Bar<br />Flower shop<br />Hotel<br />Cheapgasoline<br />Shops in Carlton street<br />22<br />
  24. 24. That brings us a question: <br />23<br />Who will control the largest databases of location-based offers?<br />
  25. 25. One possibleoutcome<br />24<br />
  26. 26. 25<br />Disaggregation – and repackagingofcontent<br />
  27. 27. Zite: Aggregating and personalizingthenews<br />26<br />
  28. 28. Edited packagesare split up intosmall pieces<br />27<br />Editedpackage as core<br />The individualcontent piece as core?<br />
  29. 29. And beingrepackaged<br />
  30. 30. Music records replacedwith tunes and play lists<br />29<br />
  31. 31. New tools to curate content<br />30<br />
  32. 32. 31<br />Everything is social<br />
  33. 33. 32<br />Howthisspeechwentviral<br />70 peopleheard it at MNO managementmeeting<br />Severalhundredshared in social media<br />47 web sitesembeddedthe slides<br />400 downloaded to their computer from Slideshare<br />Severalthousandreadabout it in blogs<br />6000 looked at the slides at Slideshare<br />
  34. 34. Facebook has becomethenewhub<br />33<br />
  35. 35. Facebookpenetration in Norway: 55 %<br />34<br />
  36. 36. And it is a source to know aboutourreaders<br />35<br />
  37. 37. Weare all content producers<br />36<br /><ul><li> 60 % have postedphotos online
  38. 38. 15 % have posted videos online
  39. 39. 8 % createblogs</li></li></ul><li>Blogsare as popular as big media sites<br />37<br />
  40. 40. Social shopping is exploding<br />38<br />
  41. 41. Search is alsobecomingsocial<br />39<br />
  42. 42. Social gaming has become a huge industry<br />40<br />
  43. 43. 41<br />New business models for content<br />
  44. 44. Who willfindthe smart model for userpayment?<br />42<br />
  45. 45. Media companies face one huge challenge<br />43<br />Most content is no longer scarce<br />… and people want to share it<br />
  46. 46. 44<br />People pay for more than just the content<br />UniqueContent<br />UniqueConvenience<br />UniqueUsefulness<br />UniquePackaging<br />UniqueExperience<br />44<br />
  47. 47. Two successstories<br />45<br />
  48. 48. Who willcontroltheecosystems for content?<br />46<br />
  49. 49. Who willcontroltheecosystems for content?<br />47<br />Amazon<br />Barnes & Noble<br />???<br />News Corp? <br />Schibsted?<br />Zinio<br />Press Display<br />Apple<br />Google<br />
  50. 50. Losing controlofthe business model<br />48<br />30 %<br />
  51. 51. Productsneed to be cross-platform<br />49<br />
  52. 52. 2011 is ”The yearofexperiments”<br />50<br />
  53. 53. 51<br />5 forcesshapingthe digital media landscape<br />
  54. 54. Looking forward<br />52<br />
  55. 55. 53<br />
  56. 56. 54<br />Thankyou!<br />John Einar Sandvand<br />E-mail: jes@medianorge.no<br />Phone: ++47-9915 8839<br />Twitter: @johneiBlog: http://www.betatales.com<br />

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