Castrol Bikezone

World class, Multi Brand, Bike Service Outlets … the journey of Castrol BikeZone business

Castrol sees the big opportunity Source- SIAM, 2009 ,[object Object],[object Object],[object Object],Vehicles on the road

… with backing of a giant like bp, takes the next step ,[object Object],[object Object],[object Object],[object Object]

… builds a service offer Merchandise insurance Accidental repairs Lube change Light repairs Preventive maintenance Major repairs Service Offer

… and a strategy to deliver Strong service brand World class customer experience Sustainable processes

… identifies 4 simple needs of a 2 wheeler owner ,[object Object],[object Object],[object Object],[object Object],[object Object]

Castrol builds formats to deliver the proposition ,[object Object],[object Object],[object Object]

Brands its products… simple yet powerful ,[object Object],[object Object],[object Object],[object Object],[object Object]

Builds training facility …builds technical excellence

Soft skills training of frontline staff… delivers customer experience! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Offers VAS…retains customers ,[object Object],[object Object],[object Object],[object Object]

… delivers marketing programs builds customer base

… ingrains sustainability through systems and business processes ,[object Object],[object Object],[object Object],[object Object],[object Object]

Adds a powerful merchandise program …more revenue/ sq. ft.

… and delivers an enduring and consistent performance ,[object Object],[object Object],[object Object],[object Object],[object Object]

Castrol Bikezone

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