Nescafe Start The Movement SA Campus Campaign by Student Village.

1. NESCAFE START THE MOVEMENT
A CASE STUDY BY STUDENT VILLAGE 2015
A case study by Student Village 2015

2. NESCAFE ASKED
STUDENT VILLAGE
TO CREATE A
CAMPAIGN TO
DRIVE NESCAFE
CONSUMPTION IN
A WAY THAT
WOULD CREATE
TALKABILITY AND
MAKE A
DIFFERENCE IN
THE LIVES OF
STUDENTS. THE
ULTIMATE GOAL -
MAKE STUDENTS
FALL IN LOVE
WITH NESCAFE.
THE APPROACH
A case study by Student Village 2015

3. A case study by Student Village 2015A case study by Student Village 2015
WHAT STUDENT VILLAGE NEEDED TO DO…
ENGAGE WITH UNIVERSITY
STUDENTS IN A FUN AND
COOL WAY
CREATE AN INNOVATIVE
SAMPLING SET UP
PROMOTE STUDENT
CONNECTION OVER COFFEE
START A LASTING
CONVERSATION BOTH ON
THE GROUND AND ON
SOCIAL MEDIA
TURN STUDENTS ON
CAMPUS INTO NESCAFE
LOYALISTS

4. A case study by Student Village 2015
STUDENT
VILLAGE
RESEARCH
SHOWED
STUDENTS WANT
TO MAKE A
DIFFERENCE
AND GET
INVOLVED IN
PROJECTS THAT
HAVE A
POSITIVE
EFFECT ON
OTHERS SO
NESCAFE HELPED
THEM START THE
MOVEMENT
MARKET RESEARCH

5. A GIANT WALL WAS
ERECTED ON CAMPUS,
COVERED WITH
THOUSANDS OF
SAMPLES OF NESCAFE
COFFEE
STARTING THE MOVEMENT
A case study by Student Village 2015
THE WALL LATER
REVEALED AN
INTERCAMPUS
COMPETITION
THE WALL CREATED
ANTICIPATION
AMONGST THE YOUTH,
SETTING OFF A BUZZ ON
SOCIAL MEDIA

6. A case study by Student Village 2015
THE DAY FINALLY ARRIVED

7. CREATING THE LONGEST
HUMAN CHAIN…
A case study by Student Village 2015
THE DAY WAS RECEIVED
WITH GREAT EXCITEMENT
AND ANTICIPATION
DOUBLE HANDLED MUGS
JOINED STUDENTS IN THE
LONGEST HUMAN CHAIN.
THE CAMPAIGN TOOK
PLACE ACROSS WITS, UJ
APK, AND TUT.
CHARITIES SUPPORTED
ATTENDED TO SUPPORT
THEIR CAMPUS

8. A case study by Student Village 2015
SOCIAL ENGAGEMENT
THE CHAIN CONTINUED ON
SOCIAL MEDIA
EVERY SOCIAL MEDIA POST
RECEIVED A FURTHER
DONATION TO THE CAMPUS’S
CHARITY

9. RESULTS
THE HUMAN CHAIN INSPIRED
THOUSANDS OF NESCAFE
MOMENTS SHARED BY
STUDENTS.
THE EVENT BECAME A UNIQUE
AND HIGHLY TALKED ABOUT
CAMPUS RECORD AND WAS
FILLED WITH ENTERTAINMENT.
OVER 411,000 ML
OF NESCAFE SERVED
THOUSANDS OF RANDS
DONATED TO CAMPUS
THANKS TO NESCAFE
A case study by Student Village 2015

10. FIND MORE CASE STUDIES @ WWW.STUDENTMARKETING.CO.ZA
CONTACT US @ SALES@STUDENTVILLAGE.CO.ZA
19 WEST STREET, HOUGHTON, 2198, JHB / PO BOX 432, MELROSE ARCH, 2076
A case study by Student Village 2015