Salvatore Thomas Carbè 2014
Automotive Digital Marketing:
facebook
The perfect post to sell a car on
THE  PERFECT  POST  TO  
SELL  A  CAR  ON  FACEBOOK
2014  Edition
Published:  April  2014
Published  by:  Salvatore  Thoma...
BEFORE WE START
Welcome!  Before  starting  to  read  this  quick  guide  on    
THE  PERFECT  POST  TO  SELL  A  CAR  ON ...
BEFORE WE START#1
DESIGN
POST
YOUR
#1 POST DESIGN
In  order  to  collect  leads  from  potential  customers  to  sell  your  cars  on  
Facebook  you  need  ...
Pictures  are  pivotal  on  Facebook!  Make  sure  to  
take  nice  pictures  of  the  car  you  wish  to  sell!  
Make  s...
Facebook  Fans  love  nice  and  social  messages!  
In  order  to  write  an  appealing  message  
remember  to:  
!
1. H...
LET’s EXERCISE!It’s  exercise  time!  It’s  now  your  time  to  try  to  design  your  perfect  car  post!  
Try  to  wri...
#2
PROMOTE
POST
YOUR
#2 POST PROMO
Your  fan  base  is  a  good  start  to  spread  your  offer!  However  you  will  
need  to  boost  your  p...
GET THE RIGHT
AUDIENCE
Facebook  posts  offer  you  a  special  feature  to  
boost  them  through  targeted  audience!  
...
In  order  to  show  your  post  to  a  target  audience  
you  will  need  to  set  the  following  parameters:  
!
1. Pu...
LET’s EXERCISE!It’s  exercise  time!  It’s  now  your  time  to  get  your  target  identikit!
Public  
!
Place  
!
Age  
...
#3
MONITOR
RESULTS
YOUR
#3 MONITOR FANS
There’s  no  right  work  without  good  result!  After  having  designed  your  
post  and  promoted  thr...
LISTEN TO YOUR
AUDIENCE
Your  fans  will  provide  you  good  feedback  and  ideas  
regarding  your  offer!  From  Facebo...
STUDY YOUR
AUDIENCE
1
2
Facebook  advertising  is  also  analytics!  
After  your  promotion  is  over  you  will  get  
a...
I WISH
you Digital
SUCCESS!
Salvatore Thomas Carbè
Via della Villa 23 San Nicolò di Celle, Deruta, PG, 06123 - Italy

Primary phone : +39 339 31 55 73...
The perfect post to sell a car on Facebook
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The perfect post to sell a car on Facebook

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Are you looking for a simple strategy to sell your cars on Facebook? There's a full free easy guide for you! Help yourself! Enjoy!

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The perfect post to sell a car on Facebook

  1. 1. Salvatore Thomas Carbè 2014 Automotive Digital Marketing: facebook The perfect post to sell a car on
  2. 2. THE  PERFECT  POST  TO   SELL  A  CAR  ON  FACEBOOK 2014  Edition Published:  April  2014 Published  by:  Salvatore  Thomas  Carbè www.stcarbe.com Version  1.0  ©Copyright  2014  Salvatore  Thomas  Carbè
  3. 3. BEFORE WE START Welcome!  Before  starting  to  read  this  quick  guide  on     THE  PERFECT  POST  TO  SELL  A  CAR  ON  FACEBOOK,  make  sure  you  have  completed   a  few  simple  technical  steps!  In  order  to  use  this  guide  you’ll  need  first  to:   ! -­‐ Create  you  Company  Facebook  Fan  Page   -­‐ Make  sure  to  have  your  Facebook  Advertising  account  activated   ! DON’T    HAVE  A  COMPANY  FACEBOOK  FAN  PAGE?  NO  STRESS:   click  here:  https://www.facebook.com/pages/create/   ! DON’T    HAVE  A  COMPANY  FACEBOOK  ADVERTISING  ACCOUNT  YET?  DON’T  PANIC!   click  here:  http://www.facebook.com/advertising/   ! If  you  are  ready  to  and  set  to  go  keep  reading  this  guide  and:  enjoy!   ! Thomas  Carbè
  4. 4. BEFORE WE START#1 DESIGN POST YOUR
  5. 5. #1 POST DESIGN In  order  to  collect  leads  from  potential  customers  to  sell  your  cars  on   Facebook  you  need  to  create  the  perfect  post  design!   To  create  a  perfect  Facebook  post  you  will  need  to  take  care  of  the  following  parameters:   ! 1.  Pick  the  right  pictures   2. Write  a  complete  and  appealing  message   ! Let’s  jump  on  the  next  slide  for  the  theory  and  let’s  exercise  immediately  afterwards!
  6. 6. Pictures  are  pivotal  on  Facebook!  Make  sure  to   take  nice  pictures  of  the  car  you  wish  to  sell!   Make  sure  to  follow  this  simple  rules:   ! 1. Take  more  pictures  rather  than  a  single  one   2. Take  pictures  highlighting  front,  back,  inside   and  important  aspect  of  your  car!   3. Make  “honest  pictures”!  Be  transparent   showing  bad  and  good  of  your  vehicle! PICK THE RIGHT PICTURES
  7. 7. Facebook  Fans  love  nice  and  social  messages!   In  order  to  write  an  appealing  message   remember  to:   ! 1. Hashtag:  this  will  help  your  fans  to  take  a   look  at  all  your  cars  in  a  proper  and  easy   way!   2. Write  a  comprehensive  message  including   optional  and  full  vehicle  description!   3. Include  car  price!   4. Include  a  call  to  action!  Make  sure  your   potential  customers  can  call  you  or  send   you  an  email!  e! WRITE THE RIGHT MESSAGE 3 4 1 3 4 2
  8. 8. LET’s EXERCISE!It’s  exercise  time!  It’s  now  your  time  to  try  to  design  your  perfect  car  post!   Try  to  write  an  appealing  description  picking  the  right  pictures! Imagine  your  pictures  here! Writing  your  message  keep  in  mind  to  include  the   following!   ! 1. Hashtag:  this  will  help  your  fans  to  take  a  look  at   all  your  cars  in  a  proper  and  easy  way!   2. Write  a  comprehensive  message  including   optional  and  full  vehicle  description!   3. Include  car  price!   4. Include  a  call  to  action!  Make  sure  your   potential  customers  can  call  you  or  send  you  an   email!  e!
  9. 9. #2 PROMOTE POST YOUR
  10. 10. #2 POST PROMO Your  fan  base  is  a  good  start  to  spread  your  offer!  However  you  will   need  to  boost  your  promotion  using  Facebook  advertising!   Tin  order  to  make  your  offer  available  for  more  customers  you  can  promote  it  through   Facebook  ad  directly  front  your  post!  Thanks  to  this  feature  you  will:   ! 1. Make  your  promotion  available  to  a  targeted  audience   2. Boost  your  promotion  to  several  thousand  potential  customers   ! Let’s  jump  on  the  next  slide  for  the  theory  and  let’s  exercise  immediately  afterwards!
  11. 11. GET THE RIGHT AUDIENCE Facebook  posts  offer  you  a  special  feature  to   boost  them  through  targeted  audience!   ! Just  click  on  the  highlighted  section  to  open   Facebook  advertising  directly  in  your  posts!
  12. 12. In  order  to  show  your  post  to  a  target  audience   you  will  need  to  set  the  following  parameters:   ! 1. Public:  make  sure  to  target  “people  you   have  chosen  through  audience  targeting!   2. Place:  set  where  you  wish  your  ad  to  be   seen!  e.g.  If  you  live  in  New  York  show  your   ad  in  this  area!  Remember,  you  need  real   potential  customers!   3. Age:  Make  sure  you  pick  your  potential   target  age!  If  you  are  selling  a  car  it  could  be   18+  or  16+  depending  on  the  car!   REMEMEBER:  Some  car  can  be  for  an  older   target!   4. Interests:  this  is  the  main  Facebook  point!   You  can  target  your  audience  basing  your   choice  on  what  people  like!  Make  sure  to   add  car  models  and  car  brands,  people   which  are  connected  to  this  interests  are   more  likely  to  become  real  customers!     5. Budget:  set  how  much  you  wish  to  spend  to   promote  your  car!  Depending  on  the  car   you  might  spend  more  money  if  you  are   going  to  make  big  money  out  of  it! 1 2 3 4 5
  13. 13. LET’s EXERCISE!It’s  exercise  time!  It’s  now  your  time  to  get  your  target  identikit! Public   ! Place   ! Age   ! Interests   ! ! ! ! ! ! ! ! Budget  
  14. 14. #3 MONITOR RESULTS YOUR
  15. 15. #3 MONITOR FANS There’s  no  right  work  without  good  result!  After  having  designed  your   post  and  promoted  through  Facebook  targeted  audience  it’s  now  time   to  get  some  ROI!   Facebook  makes  it  easy  to  understand  how  your  post  is  going  and  what  people  think  about   it!  Monitoring  your  post  you  will  get:   ! 1. Good  or  bad  post  feedbacks   2. Potential  customers  leads   ! Let’s  jump  on  the  next  slide  for  the  theory  and  let’s  exercise  immediately  afterwards!
  16. 16. LISTEN TO YOUR AUDIENCE Your  fans  will  provide  you  good  feedback  and  ideas   regarding  your  offer!  From  Facebook  interaction   you  can  get:   ! 1. People  interest:  more  likes  more  interest!   2. People  opinions:  let  your  fans  tell  you  what  they   think  of  your  offer!  Is  it  a  good  offer?  Hashtag:   this  will  help  your  fans  to  take  a  look  at  all  your   cars  in  a  proper  and  easy  way!   3. Leads:  fan  interested  in  your  offer  will  comment   it  positively,  write  them  back  to  drive  them  into   your  business!   1 2 3
  17. 17. STUDY YOUR AUDIENCE 1 2 Facebook  advertising  is  also  analytics!   After  your  promotion  is  over  you  will  get   access  to  a  full  brief  report  of  data!   Thanks  to  this  feature  you  will  know:   ! 1. How  many  people  have  seen  your   post  (this  number  is  meant  as   unique  viewers!)   2. How  many  people  have  interacted   with  your  post;  how  many  of  them   clicked  on  your  photo,  how  many   clicked  on  your  link  (when   applicable!)  and  the  number  of  likes   your  post  reached!  
  18. 18. I WISH you Digital SUCCESS!
  19. 19. Salvatore Thomas Carbè Via della Villa 23 San Nicolò di Celle, Deruta, PG, 06123 - Italy
 Primary phone : +39 339 31 55 737, Secondary phone : +39 075 528 8461 Email : stcarbe@gmail.com Facebook www.facebook.com/salvatore.carbe | blog www.stcarbe.com LinkedIn it.linkedin.com/in/stcarbe/ NEED MORE INFO? LET’s GET IN TOUCH!
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