®
Springer Medizin is the leading medical publishing
organization combining the individual strength of
five major medical ...
Case Study  Springer Medizin
2
“Springer Medizin is strengthening its brand by
dovetailing related content (on the new cen...
Case Study  Springer Medizin
3 Saba | 2400 Bridge Parkway | Redwood Shores | CA 94065-1166 USA | (+1) 877.SABA.101 or (+1)...
Upcoming SlideShare
Loading in …5
×

Springer Medizin Taps Saba to Perfect E-Learning

878 views
733 views

Published on

Overview
Learn how Springer Medizin works with Saba partner Chemmedia AG to provide a single, centralized e-learning platform based on Saba that streamlines content creation, management, and distribution of required continuing medical education (CME) for practicing physicians across Germany.

Business Challenge
Springer Medizin wanted to offer a better, more convenient way for practicing physicians in Germany to obtain the continuing medical education (CME) training required in their profession.

Business Benefits
-Simplify the way German physicians obtain necessary CME credits through a centralized e-learning platformƒ
-Provide a streamlined solution for content creation, management, and distribution in a variety of e-learning formatsƒ
-Rely on an intuitive, simple-to-use interface to enable physicians to obtain quick results, even with minimal online learning experienceƒ
-Deliver built-in scalability to keep pace with expected growth as physicians take advantage of the higher-quality, expanded course offeringsƒ

Published in: Technology, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
878
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Springer Medizin Taps Saba to Perfect E-Learning

  1. 1. ® Springer Medizin is the leading medical publishing organization combining the individual strength of five major medical publishers (Ärzte Zeitung, bsmo, Springer Gesundheits- und Pharmazieverlag, Springer-Verlag and Urban & Vogel) into a major service for specialist target-groups in healthcare (practitioners, dentists, psychologists, pharmacists, nurses and patients). Their offerings have an impressive reach approaching almost all individuals in the healthcare market. With their most known print- services Springer Medizin reaches 100% of all medical doctors including over 120 journals and magazines and over 1,200 publications. Springer Medizin’s renewed online-services are market leading – more than 100,000 registered medical doctors receive more than 1 million online-publications each month generating more that 3.5 million page impressions per month. Before the renewal of the training services Springer Medizin’s registered medical doctors completed more than 530,000 courses in “Continuing-medical-education”. Case Study Industry: Healthcare Use Case: Learning Management Springer Medizin already offers a broad spectrum of specialist articles and learning media on topics related to continuing education…Now that the infrastructure has been updated, this will mean even more widespread use of our online offerings. Matthias Wissel Managing Director New Media IT Springer Medizin Challenge Offer a better, more convenient way for practicing physicians in Germany to obtain the continuing medical education (CME) training required in their profession. Business Benefits • Simplify the way German physicians obtain necessary CME credits through a centralized e-learning platform • Provide a streamlined solution for content creation, management, and distribution in a variety of e-learning formats • Rely on an intuitive, simple-to-use interface to enable physicians to obtain quick results, even with minimal online learning experience • Deliver built-in scalability to keep pace with expected growth as physicians take advantage of the higher- quality, expanded course offerings • Offer the assurance of working with Saba — the leader in people systems — and chemmedia’s market leadership in knowledge resources and processes Springer Medizin taps Saba to create a centralized e-learning platform for physicians across Germany.
  2. 2. Case Study Springer Medizin 2 “Springer Medizin is strengthening its brand by dovetailing related content (on the new centralized platform),” Wissel commented. “This enables us to enhance our position as a partner to the German Medical Association and other professional associations.” Going with the Learning Leader Springer Medizin chose Saba for its centralized e-learning platform because Saba is the premier provider of people systems for organizations that rely on their employees as key differentiators in the marketplace. Saba combines learning, people management, and collaboration people and cultivate individual and collective know-how for better results. The ability to scale Saba with virtually no limitations and the robustness of the solution that allows physicians to rely on the new CME platform’s availability 24x7 were other key considerations for Springer Medizin and Chemmedia. Prescription for Growth While Springer Medizin already serves the majority of Germany’s physicians, the publisher expects to increase its CME delivery to the medical community with the rollout of a single, centralized delivery platform and expanded content offerings on Saba. In addition, over time Springer Medizin will consider whether to undertake similar platform upgrades for the other vertical markets it serves. For now, the ability of Saba and Chemmedia’s KnowledgeWorker to optimize Springer Medizin’s online offerings has provided a prescription for continued healthy growth. In Germany, most of the approximately 326,000 physicians practicing medicine are subject to demanding continuing-education requirements. These physicians must accumulate 250 continuing medical education (CME) points over a five-year period — with penalties for failing to do so. Because few physicians have the time to earn the needed CME credits through in-classroom training or conferences, much of the educational offerings are delivered print and online through platforms such as Springer Medical Publishing Group’s CME.springer.de and CME-Punkt.de web portals. In mid-2012, to help standardize and expand these CME offerings, Saba partner Chemmedia AG merged the two platforms containing nearly two million completed training programs into a single, centralized e-learning platform based on Saba. Springer Medizin and Chemmedia also added 700 new e-learning course offerings to the newly created delivery channel. “Springer Medizin already offers a broad spectrum of specialist articles and learning media on topics related to continuing education — to-date as Adobe PDF files and online questionnaires, with management and archiving functions,” said Matthias Wissel, Managing Director, New Media IT at Springer Medizin. “Now that the infrastructure has been updated, this will mean even more widespread use of our online offerings.” Streamlined Content Creation and Distribution Using Chemmedia’s powerful KnowledgeWorker content-authoring tool and the Saba management system has enabled Springer Medizin to quickly create, adapt, manage, and distribute new interactive multimedia courses in a wider variety of learning formats — with authors requiring little or no formal content-authoring or programming expertise. Existing content created using many popular applications such as Microsoft Word or PowerPoint can be quickly brought into KnowledgeWorker and adapted for interactive or multimedia delivery with added graphics and other elements. “Medical writers at Springer Medizin find lots of ways to expand and individualize their offerings quickly and efficiently for their target groups,” said Chemmedia AG CEO Lars Fassmann. “In addition, the easy-to- operate learning interface brings quick results, even for people with little experience dealing with online learning modules, such as physicians in stress over continuing education requirements.” The KnowledgeWorker solution provides a single, central, web-based tool to use when developing and creating compelling, new course content. “All of our products provide web services,” noted Chemmedia project manager, Thomas Weigel. “This enables our customers to create complex networking of the new system with existing processes and infrastructure — and that saves time and money.” Scalability to Accommodate Expanding Usage The highly scalable solution was developed with a flexible interface and built-in customization capabilities to accommodate the continued expansion of Springer Medizin’s CME and other continuing-education offerings. The solution can be easily integrated with existing systems and databases, as well as third-party products and services to address any opportunity.
  3. 3. Case Study Springer Medizin 3 Saba | 2400 Bridge Parkway | Redwood Shores | CA 94065-1166 USA | (+1) 877.SABA.101 or (+1) 650.779.2791 | www.saba.com cs_9/14 Saba delivers a cloud-based Intelligent Talent Management™ solution used by leading organizations worldwide to hire, develop, engage, and inspire their people. Intelligent Talent Management uses machine learning to offer proactive, personalized recommendations on candidates, connections, and content to help your employees and organization lead and succeed. © 2014 Saba Software, Inc. All rights reserved. Saba, the Saba logo, and the marks relating to Saba products and services referenced herein are either trademarks or registered trademarks of Saba Software, Inc. or its affiliates. All other trademarks are the property of their respective owners. ® About Chemmedia AG Chemmedia AG improves its customers’ value creation by successfully organizing knowledge processes and providing knowledge resources. The portfolio encompasses creation of customer-specific e-learning courses, authors’ tools such as the KnowledgeWorker used by numerous customers, learning-management systems that manage online and attendance training programmes, as well as portal systems and search solutions. The owner-managed company is based in Chemnitz and has a team of 50 employees with international project experience. Its long-standing customers include Pfizer, METRO, Daimler, Novartis, Bayer and Epson, among others. Customers in Switzerland are served by Chemmedia Schweiz GmbH.c. www.Chemmedia.de The easy-to-operate learning interface brings quick results, even for people with little experience dealing with online learning modules, such as physicians in stress over continuing education requirements. Lars Fassmann CEO, Chemmedia AG

×