1. Combining education & consultancy Social Media
Strategy
“Companies can purchase a Scholarship “SQcuola di Blog”
and pay for the studies of one of 30 Bloggers selected among
hundreds in exchange for a real Social Media project”
Transforming Bloggers into Social Media Professionals

2. A new Business Model:
Simply put SQcuola di Blog is a new business model which aims to make money by building bridges
between Business and a new breed of professionals emerging on the web.
Corporate:
On one side, thanks to Social Media we are assisting to a swift in communication paradigm which is
clearly affecting corporations at all levels.
To mention a few: dialogues replacing monologues, storytelling and narrative approach replacing
traditional marketing techniques, new opportunities as much as critical variables emerge which need to
be dealt with swiftly and promptly according to new engagement rules. The economic downturn is also
pushing corporation to experiment new communication models capable to optimize results at a lower
cost. Web and Social Media therefore are emerging as viable answers in such sense, however often
companies do not have internal personnel fully skilled and educated to these new tools and rules.
According to Inc Magazine 91% of all businesses are attempting to use social media to promote
themselves. That means that there are hundreds of millions of businesses worldwide that are either right
now, or soon will be, looking to hire a social media manager for their business.
Corporations needs “new People”
SQcuola di Blog “creates” Social Media professionals and influencers

3. People:
On the other side, the economic downturn is raising unemployment and changing the scope of
recruitment on many levels (LinkedIN). Furthermore it is reducing opportunities for traditional job class
such as marketing, G&A, HR mounting the urge for many of these professionals to revamp their skills
towards more appealing competences; Social Media being top of the list.
Thus, just a year or two ago the job of 'Social Media Manager' didn't exist. In fact this whole job category
is still so new that you can't even study or learn how to do it anywhere. No universities offer degrees in it,
no schools have classes about it, there are no training certificates available. Yet 'Social Media Jobs' are
the fastest growing job category in the world.
It comes without saying that there are thousands of people who are looking for professional training,
certificates, projects and challenges available as much as one can deny that there are thousands of
businesses around the world looking to hire people to work on Social Media tasks such as: Posting
Facebook comments Moderating Facebook groups Uploading photos and tagging people Generating
Facebook 'likes' and followers
People look for new opportunities
SQcuola di Blog “creates” and provides real opportunities to people
Community:
Reputation and Collaboration are the new golden words.
All companies through their “social” activities strives to build or to be associated with the
best communities around. Communities can provide ideas, feedback, protection and viral.
SQcuola di Blog is a recognizable and visible HUB creating and fuelling a participative
and loyal community through education and
value. We select “classroom” of passionate,
skilled and competent individuals, we work with
them for months cultivating and enhancing their
talent. SQcuola di Blog like a patient gardener
waters its flowers religiously and watches them
growing and colouring the landscape, smiling
proudly! And it’s just the beginning…
“The future belongs to whom shall have the larger and most participative community wrap ed around;
for both companies and individuals..”
SQcuola di Blog, a growing, collaborative, networked community of Professionals

4. Training:
Whether it is true that most of these jobs don't require any prior experience and the only skills you need
are a good knowledge of how to use Facebook, we all know that real companies are looking for skilled
new professionals capable of doing much more than that.
That is why at SQcuola di Blog our Bloggers receive over 500 hours of training, only 40 of which in
“presence”. Being a Master Degree in Social Media we made accessible remotely online, through an e-
learning platform, 24 live webinars, WIKI collaboration portals and class interaction through social
networks. Our Blogger gets trained for 6 months on a variety of topics:
 Business use of main Social Network
 In depth knowledge of Facebook, Twitter, LinkedIN, Foursquare, Pinterest and the lot
 Social Content (textual, visual, video) tools and techniques
 Digital Strategy Management
 Community Management
 Social Media Policy and guidelines for corporate
 Personal e Network Branding 2.0
 Content curation and creative copywriting (blog-role)
 Social Media Mobile Marketing & world of Apps
 Event Management with Social Media
 Geo-location and local Marketing for SME
 Content Marketing, planning, creating, publishing,
monitoring, analyzing
 Online Reputation Management
 S.E.M. Web Marketing Google AdWords & Facebook Ads
 Corporate multi-channeled management
 S.E.O. optimization
 Social Media Marketing – Digital Strategy Planning
 Web 3.0 Semantic Web
 Luxury 2.0 – il mondo del lusso nell’era Social Media
 Tourism & Web Marketing at the time of social media
 Recruiting 2.0 – talent scouting
 E-commerce online & mobile
 Social contest & Advert Game
 Networked Professionals & “crowdsourcing”
The end game is to provide our Blogger with all the key competences required by corporation, both from
a technical and a creative point of view. Each Blogger might have a specific field, however being part of
a networked community of professionals, they will be able to assist clients in “crowdsourcing”.
Furthermore, being part of a restricted “classroom” and using social approach, they teach each other’s
through sharing, collaborating and keeping up with a fast evolving world (wiki-style).
The future is “work on Projects and work in a crowd”
Blending together Companies, professionals & Projects, crowdsourcing acts as cement

5. May – December 2011: 1st Edition – Class I°
SQcuola di Blog Pilot Project - stats:
33 Bloggers selected over 120 candidates (qualitative database available)
500 hours of training, accessible remotely online, through an e-learning platform,
6 months WIKI collaboration portals and class interaction through social networks
24 live webinars on varied SMM topics and case studies
15 Bloggers got offers, jobs, projects, free-lance consulting
500 people attending Event “99 idee Social” Lab, involving famous speakers and sharing project works
www.sqcuoladiblog.it reached 2.000 Italy rank and 120,000 global rank within 9 months
5 Projects presented to 5 companies (real proposals)
2 Projects taken to executive phase with excellent results (details available upon request):

6. February – September 2012: 2nd Edition – Class II°
Second Edition – started February 2012 – ending September 2012
39 Bloggers selected over 260 candidates (qualitative database available)
500 hours of training, accessible remotely online, through an e-learning platform (in progress)
6 months WIKI collaboration portals and class interaction through social networks
15 live webinars on varied SMM topics and case studies
#sdbawards (official hashtag) among 10 trend-topic Twitter in Italy
600 people attending “99 idee Social – Vol 2” – Lab, speaker, bringing corporate and project on the table
www.sqcuoladiblog.it reached 900 Italy rank and 50,000 global rank within 15 months
21 companies purchasing Scholarship
21 Projects presented to 21 companies (real proposals)
21 Projects taken to executive phase with excellent results (details available upon request):

7. June – December 2012: 3rd Edition – Class III°
Third Edition has just started on 18th June 2012 and
shall be ending on December 2012
36 Bloggers selected over 360 candidates (qualitative
database available)
500 hours of training, accessible remotely online,
through an e-learning platform (in progress)
30 companies purchasing Scholarship
30 Projects to be presented to 30 companies (real
proposals) – in October 2012
30 Projects taken to executive phase with excellent
results (details available upon request):
The map (taken from our Apps SQcuola di Blog AR)
shows the provenience of each Blogger.
Anatomy of a “Blogger”
Here are some stats to fully appreciate who are the hundreds of SQcuola di Blog applicants.
SQcuola di Blog does not promote offline, only people pretty active online would come to know about
this Master. Word of mouth is what is bringing candidates from all over Italy.
Average age of Italian candidates is 31 years old,
80% of candidates already work in the field but looking for training, certificates, projects and
challenges.
70% candidates are women. 63% between 26 - 35 y.o. but a good 24% over 36 y.o.
77% candidates have a degree, 44% apply for North of Italy, 30% Central Italy, il 25% South Italy and
Islands, 1% from abroad.
Most candidates are from Emilia Romagna (18,75%) followed suit by Lazio (15,31%), Campania
(11,25%), Lombardy (10,00%), Veneto e Marche (6,5%) but every Italian region has at least one
applicant.
The above shows that SQcuola di Blog is perceived as “quality professional training” by a mature
segment of professionals already active and visible online (potential influencer and opinion leaders)
looking for real opportunities.

8. A growing Network of Qualified Social Media Professionals
Niche of qualified contact, professional segment of Italian market, a participative community networked
and passionate about Social Media.

9. Project Work for Companies who purchase “scholarship”:
1. Project Work is a proper consultancy in crowdsourcing (teachers, students, and tutors)
2. Each companies can choose a Project within these 5 macro-areas:
a. Social Reputation
b. Social Copywriting
c. Social Listening
d. Social Positioning SEO
e. Social Community Management
3. Each company gets assigned to them one or more blogger, whom carries forward the project as
Project Manager together with an appointed team of expert. Such project has a market value
of approx 5.000,00 € minimum and it comes included in the Scholarship Package.
4. Each company has the opportunity to present and interact with Italian bloggers through
Webinars, events and projects. What is the value of that in terms of visibility and reputation?
Social Media Marketing “SQcuola di Blog” Social Learning
In a nutshell, SQcuola di Blog creates “Virtual Classrooms of Social Media Professionals” in which
education, knowledge sharing, collaboration between companies and individuals is guaranteed. Bloggers
are selected through an online “assestment process” according to transparent and meritocratic
mechanism. The best bloggers selected get to work together with the smartest companies and the most
interesting projects.
Contact Us:
www.sqcuoladiblog.it
Andrea Alfieri Phone +39 0521 1910351 - Mob. +39 329 9858848
andrea.alfieri@sqcuoladiblog.it