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WoodWing Digital Magazine Press Conference

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Presentation held at the WoodWing Software virtual press conference on April 7, 2010, to introduce the WoodWing Digital Magazine Solution

Presentation held at the WoodWing Software virtual press conference on April 7, 2010, to introduce the WoodWing Digital Magazine Solution

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  • 1. SMART PUBLISHING Introducing the Digital Magazine Tools Agenda: Welcome Video: The TIME Magazine App WoodWing and efficient Cross Media Publishing The iPad as the ultimate Publishing Channel Video: WoodWing´s iPad Tools for InDesign WoodWing´s Digital Magazine Solution – an Overview Q&A
  • 2. Software for efficient cross-media publishing
  • 3. SMART PUBLISHING Publishing Process Improve efficiency Monetize channels
  • 4. SMART PUBLISHING Apple - The Game Changers iPod + iTunes did it for Music iPhone + iTunes did it for Mobile Internet & Apps iPad + iTunes going to do it for publishing?
  • 5. Let’s not get dragged away too quickly, but ...
  • 6. The iPad may become a big fish for publishers
  • 7. SMART PUBLISHING Increasing profitability current print circulation 100 conversions 75% subscribers 20% 25% single copy 10% new tablet readers 15% Source: www.woodwing.com/blog
  • 8. SMART PUBLISHING WoodWing’s iPad Solution Creation based on InDesign In order to use existing team / skills Creative control without development Platform agnostic Upcoming: support for HTML5 and Flash Tools available mid Q2 A selection of publishers will be given early access
  • 9. SMART PUBLISHING Results after launch TIME Magazine Graphic designers praise the ID route TIME’s editorial department embraced it The readers, the iPad users Majority very positive about the Magazine Majority negative about price of US$ 4.99 Spectacular advertising income More TIME titles to follow soon
  • 10. Existing tools, new results!
  • 11. SMART PUBLISHING Introducing the Digital Magazine Tools The iPad as the ultimate publishing channel
  • 12. SMART PUBLISHING Apple´s iPad is here! The first day: 300.000+ units sold The hype was bigger than with the iPhone
  • 13. SMART PUBLISHING The expectations are high Analysts expect for 2010: 1.1 to 7.0 Million units 2011: 4.0 to 13 Million units The most common value for 2010: Around 5 Million units 8.7 Million iPhones sold only in Q4 2009 iPhone hit the market in June 2007
  • 14. SMART PUBLISHING What makes the iPad so different? It´s not a PC or laptop at all It´s the first reading-watching-listening- surfing-entertainment-email-device to go – for the couch, the bed, the park, the bar.......
  • 15. SMART PUBLISHING Come on, isn´t it just a big iPhone? NO! For the first time publishers can deliver the full reader experience like in print on a true mobile device (if not an electronic device at all)
  • 16. SMART PUBLISHING Why is it so smart for Publishers? Branding Easy and effective to produce New opportunities for the ad business The gate to new target groups
  • 17. SMART PUBLISHING The crucial question: Will they be willing to pay? The Answer: obviously YES 68 % of the 25-34 year olds and 59 % of the 35-44 year olds say, they are willing to pay for news and magazines specially formatted for e-readers (Source: comScore) Many publishers are already successful with and on the iPhone
  • 18. SMART PUBLISHING Should Publishers be afraid of Apple? Apple to control content and the fee is too high? It´s the same discussion book publishers had with Amazon and Apple And it´s the same like with the music industry
  • 19. SMART MAGAZINES Digital Magazine Publishing with Enterprise
  • 20. SMART MAGAZINES Publish to Digital Magazines
  • 21. SMART MAGAZINES WoodWing Enterprise 7 - Using Dossier concept WoodWing Content Station - New: iPad Organizer Adobe InDesign - New: iPad tools or WoodWing’s Delivery Platform or publisher’s platform WoodWing iPad App - Branded for publication - Customizable
  • 22. SMART MAGAZINES Let’s take a look...
  • 23. SMART MAGAZINES App Features for initial release 1/3 Pages Horizontal vs Vertical designs Zoomable text view Swipe up/down through article Flowable pages Navigation Swipe right/left between articles Page navigator with sections Cover button
  • 24. SMART MAGAZINES App Features for initial release 2/3 On-Page features Slideshow Video Web Elements (active element) Dossier Link Hotspots Scrollable elements Widgets
  • 25. SMART MAGAZINES App Features for initial release 3/3 Other Issue Library In-App purchasing Branding Look & feel: logo, icons, colors Using Widgets Customization Custom Page Elements Custom Application Features
  • 26. SMART MAGAZINES Roadmap Features extended every quarter App in Flash/AIR, Html5 Social Media Bookmarks Comment Search Animations Video covers Audio Statistics
  • 27. SMART MAGAZINES Benefits Produceable Digital Magazine Use existing team / skills Creative control without development Platform agnostic
  • 28. SMART MAGAZINES Availability TIME since iPad launch April 3 Various other titles in the works General release in May
  • 29. SMART MAGAZINES Q&A
  • 30. SMART PUBLISHING Introducing the Digital Magazine Tools Thank you for your attention! You can find additional resources at: www.woodwing.com/en/digital-magazine/ipad-now www.woodwing.com/en/digital-magazine/ipad www.woodwing.com/en/digital-magazine/ipad-tools We host a Digital Magazines Webinar on April 15 www.woodwing.com/en/Webinars

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