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Jellyfish Connect - Digital Publishing Overview for ACE mentoring programme

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Carola York, Managing Director of Jellyfish Connect mentors students on Association of Circulation Executives training programme

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Jellyfish Connect - Digital Publishing Overview for ACE mentoring programme

  1. 1. Digital Publishing – An Overview Carola York, Managing Director, Jellyfish Connect June 2017
  2. 2. Devices, Platforms & Distribution DIGITAL PUBLISHING | 2017 2
  3. 3. DIGITAL PUBLISHING | 2017 We’re in a multi-device, multi-platform world • There are a plethora of ways a customer can potentially access content using a digital device. • There are multiple platforms as well as multiple screen sizes. • The most common devices and platforms are: • Mobile – iOS, Android, Windows, Blackberry • Tablet – iOS, Android, Windows, Kindle • Desktop – Mac, PC
  4. 4. DIGITAL PUBLISHING | 2017 And there are many different ways to buy and sell • Direct from the publisher • Via the App stores e.g. Apple App Store, Google Play Store, Amazon App Store, Google & Apple Newsstands • Via digital newsstands e.g. Pocketmags, Zinio, Magzter • Via all-you-can read newsstands e.g. Readly, Texture • Via news readers & apps e.g Apple News
  5. 5. DIGITAL PUBLISHING | 2017 Dedicated apps for mobiles • To meet changing reading habits, publishers are increasingly producing mobile friendly editions. • Created as an alternative to the traditional 'pinch and zoom' reading experience when a PDF replica is delivered on a phone, they are perfect for customers to read ‘on the go’ and they help to boost customer engagement and retention. • Most publishers ‘deconstruct’ their existing print products into sections and individual articles, making each issue accessible in a 'snackable', article-by-article, format – and they generally publish issues at the same frequency as print i.e. daily, weekly, monthly. • However some publishers have invested in bespoke built apps with daily content especially for a mobile readership e.g. Economist Espresso, The Week Day.
  6. 6. DIGITAL PUBLISHING | 2017 Take a look at some apps… 1. Go to the app store on your phone 2. Find and download the MagazineCloner Proofing App 3. Then login with: • Username: mobile@test.com • Password: mobile
  7. 7. DIGITAL PUBLISHING | 2017 Dedicated apps for tablets • Tablet apps are more suited for reading replica editions, but many publishers also add in lots of bells and whistles to their apps too. The main types of tablet apps are: • Custom tablet editions • Designed especially for tablets, these remove the need to pinch and zoom and take advantage of multi-media capabilities to create an immersive and interactive experience. • Enhanced PDF replica edition • Enhancements/multimedia features such as videos, html and image galleries are added to the print/replica edition. • PDF replica edition • The ‘flat’ print/replica edition which can simply be read by swiping back and forth.
  8. 8. DIGITAL PUBLISHING | 2017 Digital editions for web • These are generally hosted on a publisher’s own website and are designed to be read on any computer, mobile or tablet device – via a web browser – and they adjust to the user’s screen size/device. • B2B publishers generally make more use of this format than consumer publishers do. • Replica, custom and article reading modes can all be made. Here are some examples: • Multi-issue selector – International Adviser • Replica with article mode – Newsweek Europe • Custom edition – National Geographic Traveller
  9. 9. DIGITAL PUBLISHING | 2017 The Apple App Store • Once an app has been created and approved by Apple, the publisher gets their branded app featured in the App Store. • Publishers can choose what content to give away for free (if any) and can sell single issues and/or subscriptions of varying terms. • Customers download the ‘shell’ app to their device and the icon then sits on their device screen. • Customer buys through the app – via their iTunes account. • Apple have set prices/pricing bands – publishers can’t set own specific prices. • Apple enable publishers to sell in most major markets and currencies through the one platform. • They take 30% commission in the first year of a subscription, then15% from year two onwards. • We used to have Apple Newsstand, the ‘shop’ app which included all newspaper and magazine apps, but this closed in 2015.
  10. 10. DIGITAL PUBLISHING | 2017 Google Play & Amazon App Stores Both are similar to the Apple App Store: • Publishers create a branded app which is featured within the store. • Publishers choose whether to give away content for free and/or sell single issues and subscriptions. • A customer downloads the ‘shell’ app to their device and the icon sits on their device screen. • Customers buy through the app – via their Google Wallet account or via their Amazon account. • Publishers can choose what price to sell issues for – but most align with Apple pricing for consistency across digital platforms. • Apps can be bought/sold in most major markets and local currencies. • Both stores take a 30% commission.
  11. 11. DIGITAL PUBLISHING | 2017 Digital newsstands • These sell single digital issues and subscriptions for individual titles through online newsstands. • A customer can search across the hundreds/thousands of different newspapers and magazines featured, and the customer buys once to get access across multiple platforms and devices. • Publishers can choose what price to sell at – but most align with Apple pricing for consistency across digital platforms. • Most digital newsstands take a 30% commission. • The biggest advantage of selling through these is that they provide good quality customer data back to the publisher. • See: • https://pocketmags.com/ • https://gb.zinio.com/www/#/ • https://www.magzter.com/ • Amazon & Google Play also have newsstands featuring all their apps too
  12. 12. DIGITAL PUBLISHING | 2017 News readers & news feed apps • These allow content from multiple magazines or newspapers to be available as a feed through the one app and many publishers allow around10 articles to be given away for free. • They are good for brand awareness, but don’t yet generate much in terms of revenue for publishers. • Main options are: • Apple News • Instant Articles • Google Play Newsstand (and AMP) • And coming soon • Blendle: https://launch.blendle.com/ • Micro-payment based
  13. 13. Where’s the money? DIGITAL PUBLISHING | 2017 13
  14. 14. DIGITAL PUBLISHING | 2017 % of content revenues from digital Source: PPA Publishing Futures Report 2015
  15. 15. DIGITAL PUBLISHING | 2017 Mobile is key for consumer titles, desktop/tablet for B2B
  16. 16. DIGITAL PUBLISHING | 2017 Apple still generates the largest proportion of paid sales Source: Jellyfish Connect
  17. 17. DIGITAL PUBLISHING | 2017 Publishers selling direct to consumers is growing
  18. 18. DIGITAL PUBLISHING | 2017 Publishers selling direct to consumers is growing
  19. 19. © Jellyfish CoNNect 2017 31 London Road Reigate RH2 9SS United Kingdom Thank you JellyfishCoNNect.com

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