2. Digital Magazines – A new era
Analytics on your
Add rich, interactive
subscribers and page
experiences.
views
Increase reach –
Increase revenue by
distribution is global
selling subscriptions
and instant
and rich-media ads
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3. Case Study: Popular Science iPad sales in 2011
Launch of Apple Newsstand (iOS5)
in Nov 2011, accelerates sales
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4. Magazines Need to Consider a Digital future
Lower costs in productionand distribution
Unrivaled User Experience
Immediate access to published issues
New revenue streams for publishers.
Two Options
Kiosk Magazine: Digital “Flip-page”
iPad/Android Native App Magazine: Flash/HTML:
– Creates a kiosk and – Multiplatform adapted to
integrates with Newsstand. smartphones, PCs, tablets
– Specially adapted to take – Formatting and design
advantage of tablet extracted from a PDF and
– Works offline other sources.
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6. Trends and Opinions
Gartner: “Social media and tablets to make
massive impact on businesses this year.”
Antony Savvas - 12/01/2012
http://www.computerworlduk.com/news/it-business/3328296/gartner-social-media-and-tablets-to-make-massive-impact-on-
businesses-this-year/?intcmp=in_article;related
“The desktop PC is dead; long live the tablet.”
Center for the Digital Future - 14/12/2011
http://annenberg.usc.edu/News%20and%20Events/News/111214CDF.aspx
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7. “The Magazine is an iPad that Does Not Work”
(YouTube video with more than 3,500,000 visits )
Take-Away: The digital consumer of the future
grows up with Apps
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8. Newsstand – A standard feature of iOS5
Your favorite mags in one
place. Easy to find and BUY
Newsstand Kiosks are
Personalized
Interactive
Timely
Easy
The iPad enables a much
greater experience than print
alone.
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10. Better than a print magazine
A dedicated and personalized Kiosk for your brand.
The magazine is specially designd for the iPad.
Works offline, as issues are downloaded
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11. Better than a print magazine –
Opportunity to USE RICH MEDIA
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12. Not just magazines, Anything that’s in Print
Example: Hyundai Equus “Owner’s Manual”
Example: GE Annual Report:
http://itunes.apple.com/us/app/ge-annual-report-
2010/id425705238?mt=8
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13. Dedicated Kiosk
Function
A better way to reach your
customers: Unite in your
company/brand kiosk all of your
publications
Increase your visibility and reach:
Develop a new channel Having a Kiosk
means you will have an app in the
AppStore, potential to reach 200
million mobile users in the world
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14. New Revenue Streams
Make Money
Increase subsriber base and
create revenue streams
Newsstands and kiosks allow you to
sell your magazine to subscribers
You can also create new ad-formats
for your advertisers.
Alerts to subscribers when new
issues are published
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15. An iPad Magazine
Enhanced
Usability
Intuitivenavigation, defined core
structure – feels like a print magazine
Zoom in, zoom out images,
slideshows, videos, animations, google
maps, sharing via twitter, facebook. etc.
Attractive images, no image quality
loss
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16. This is not a PDF or a Flipbook
Easy to move between sections
Can have layers and pop-ups on the
pages, as well as slideshows and
scrolling text
Mimics the print version in layout.
Interactive
table of content and
browsing betwen pages
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17. A digital app Kiosk for your brand
All of your publications and issues can be united in one Kiosk. You can sell
SUBSCRIPITIONS to your magazines and create NEW REVENUE STREAMS
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18. Option 2:
Digital Magazine:
Flash/HTML5/Web App
19. Multiplatform Digital Magazine
Digital Magazines use the following process:
• Set up and configure the layout and process for content input
• Load the content and configure interactions
• Test and distribute in multiple devices
1 Set-Up 2 Publicar 3 Disfrutar
(Edición 0)
Plataforma
Activos
Plantillas
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20. Digital Magazine Publishing
Agility and Flexibility
Open Platform – Create Once, Publish everywhere
• Can work with different type of source content
(PDFs, InDesign, QuarkExpress, etc)
• Publish everywhere: tablets, smartphones, laptops, iPhone, Android
• Makes use of HTML5 “reader”
and incorporate technology to
create interactions that are
truly engaging
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21. Digital Magazine Publishing
Some features
Rich Media Adaptation
• Create your branded page with the magazine at the center
• Incorporate rich media – videos, slideshows, images, links, audio
(music, emails, etc.)
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22. Digital Magazine Publishing: Advertising
Advertising
Track of Advertising
• Google Analytics integration
• Permits advertising with banners and pages in any areas of the
digital magazine page
Use of SEO, Social Media
• Pages can be indexed by search engines and can include meta
tags
• Social Media sharing of pages can be enabled
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