2. China market is a huge emerging market
560.4 millions internet users
420 millions people access internet by mobile
Chinese outbound travel & tourism market will be 97
millions travelers by the end of 2013
0.39 million people apply study abroad per year
World’s 2nd largest luxury market
Apple’s revenue climbs 8% to $8.2Billion in Q2 2013
What is happening in China
3. Rapid growth of social activity
3
domain Similar sites
Alexa
Global
Rank
Alexa
Rank in
China
Active Users
(Million)
qq.com Facebook.com 9 2 825
weibo.com Twitter.com 27 6 536
youku.com Youtube.com 70 14 170
taobao.com Ebay.com 10 3 370
tmall.com Amazon.com 45 8 180
Billions of data generated in Chinese social media
4. Establish market & user insights by
collective social listening
capturing the trends in consumer behavior
opinion forming
Connect consumer needs with business offers by
Interest-targeting
Analyzing user behavior on the fly, matching
business offers in real time
Enable cross-boundary social engagement and
feed rich and dynamic content through social
communication channel (WeChat)
WeiResearch Mission
4
5. WeiResearch Product Line
5
Social Interest
Graph Product
Social Media
Service Product
Social Listening—Real time
sentiment analysis. Send alert
message automatically by
email or SMS
Project-based
performance monitor and
report—Measuring program
effectiveness and marketing
efficiency. Collect consumer
opinions, engagement.
Evaluate the scale and depth
of reach and impact
Interest-based-
advertising—Accurate
advertisement. Deliver
interest-focused advertising
based on real-time analysis of
user social behavior
WeiResearch Cloud
Analysis Service—Long
term big data storage and
analysis. Determine online
influencers and classify fans
WeiResearch Social
Mobile Cloud—Establishing
cross boundary social
engagement . Aggregate blogs,
micro-blogs , B2C and C2C
sites as WeChat APP
WeiResearch System
Integration—Data
integration. Import social
media data into CRM, ERP
system
6. WeiResearch Technologies
Social Media
ROI
Advertisement
driven by
interest graph
Social media big
data analysis
Combine semantic web to social media
Our Team members come from
6
Opinion mining enhanced by semantic
role labeling can be used not only
Chinese but also Japanese.
Natural
Language
Parser
Ontology
Analysis
Chinese lexicons,
tree banks and
tag of speech
Semantic knowledge
based on reasoning and
inference engine
optimized for
advertisement
Precise, Effective, Intelligent
7. 7
Social Interest Graph Product
Social Media Listening
Project-based Performance
Monitor and Report
Interest-based-advertising
8. Social Media Listening
88
Social listening. China's social environment monitoring
and analysis
Environmental scan (i.e. hot topics, opinion leaders, brand
and product collecting) based on social insights
Market trends watch(i.e. what brands or products are
popular and getting more traction)
Product features
Depth demographic
Real time share of voice sentiment analysis
Data download as PDF or CSV
Automatic alert by SMS and email
Influence analysis
9. Social Listening Preview
9
Demographic (i.e. gender, income, activeness and social
media level)
Activeness Gender
Social
media level
Income
(RMB)
10. Social Listening Preview
10
Depth demographic (i.e. education, mobile client)
Mobile Client
(i.e. iPhone, Android,
BlackBerry, Symbian)
education level
(i.e. bachelor, master, PhD)
11. Social Listening Preview
11
Share of voice volume time line
Sentiment analysis
Positive and
Negative
6 basic emotions
• Happiness
• Anger
• Fear
• Sadness
• Boringness
• Willingness
12. Data download as PDF or CSV
12
Download as PDF
Download as CSV
14. Project-based advanced report
14
Advanced social listening
User and group insights
Behavior oral characteristics
Aggregated interests
Brand, product perception. (i.e. what users want/
share / discuss / like / dislike)
Competition analysis: strength/weakness, changes of
views
Product features
Social media evaluation
Share of voice time line
Product features opinion mining
Search engine index and social media index comparison
15. Social marketing report data source
15
The web sites we covered
No. Media Type Quantity
1 News sites and government sites 131
2 Specialized media sites 84
3 Micro blog
Weibo.com,
t.qq.com
4 Discussion 4,500,000+
5 News paper, video sites 187
6 E-commerce sites 117
16. 1616
Burj Dubai2010(@迪拜塔2010) has more than 20,000 fans at Sina Weibo, and average reply count
is 11.78, has more male fans and the fans generation are mainly after 80s.
The Most Influential KOL Analysis
Burj Dubai2010(@迪拜塔2010)
http://weibo.com/1157877463
Attention 898
Fans 22037
Weibo 653
Average Reply 11.78
Fans Classification :
Livings15.8% Economics 3.1%
Politics 2.3%
Male
57%
Female
43%
Gender Distribution
0.00% 2.08%
38.58%
0.26% 0.00% 0.07%
0.00%
20.00%
40.00%
Post 00s Post 90s Post 80s Post 70s Post 60s Post 50s
Age Distribution
Social media evaluation
17. Mention volume on comparison
Mention volume change analysis: the influence of local news and activities
Based on the data statistics, the mentions of London is 126 times the Dubai mentions, but the
mention volume of London is only 7 times Dubai, so Dubai has more influences than London
500,000
1,500,000
2,500,000
3,500,000
4,500,000
5,500,000
6,500,000
7,500,000
Nov Dec Jan Feb Mar April
Dubai LondonMention
Volume
1 2
3
4
18. Keywords cloud
18
Regional Keywords Cloud Comparison Last 6 Months
Dubai is known as a city of dreams, and recently the mention volume increased a lot by the news that a
man is expelled from the country because he is too handsome, so the city is also recognized as a place
people are handsome and pretty. Also the luxury hotel Burj-al-Arab, police patrol by driving
Lamborghini contribute many mentions. No negative news.
The London highest mention volume keyword is gold stock price collapse, and people is panic buying
gold. Also the lonely silhouette in subway, Mrs.Thatcher and her soft ice scream, London fashion
contributes many mentions. No negative news.
Shortage of Water
Luxury
Burjuman
Burj-al-Arab
Ferris WheelCity of Dreams
Lamborghini
Handsome Man
Fabulous Princes
Green Building
Dubai Keywords Cloud London Keywords
Cloud
Subway
anish kapoor
London Express
Marathon
Ice Scream
Mrs Thatcher
British Style
London Fasion
Gold Stock Price
London Eye
Guinness World
Records
VS
19. 19
Satisfaction comparison
Satisfaction matrix
The satisfaction matrix is mainly built on the analysis of huge
mount of social media data from micro blog. The analysis
leverages the machine learning technology, and classify different
people into different classification based on what they have said in
micro blog.
With more than 5 million sample accounts, it’s quite accurate to
classify any person based on their micro blog content.
20. 20
Public sentiment focus and satisfaction
For Dubai, netizens are most satisfied by tour, the next is news.
For London, netitzens are most satisfied by news, which Mrs. Thatcher plays a very important role
For hotels, Dubai hotel satisfaction than London, the peculiar shape of the Burj Al Arab Hotel, the
hotel has played an important role. For emotions and Reverse emotional.
User satisfaction:Netizens are quite satisfied about tour in Dubai
0%
25%
50%
Dubai London
Tour News Shopping Hotel ActivitySatisfaction
22. Interest-targeting advertising
222222
Delivering Interest-focused advertising based on real-
time analysis of user social behavior
Target audiences analysis
Online influencer analysis
Advertising based on target audiences
24. 24
Social Media Service Product
WeiResearch Cloud Big Data Analysis
WeiResearch Social Mobile Service
WeiResearch Social Media System Integration
26. WeChat O2O CRM Service
26
• WeChat is the China "Whatsapp", developed by Tencent.
Clients are available for Android, iPhone, BlackBerry,
Windows Phone and Symbian platform.
• Mar, 2013, WeChat has 194.4 million active users, and
more than 300 million registered users.
• It has big influence in Mainland China, HK, Taiwan,
South-East Asia, Chinese People areas around the world
and westerners.
27. WeiResearch Chat
Robot
Intelligence O2O Integration
CRM
System
Weixin
t.qq.com
weibo
Authorized data
import and
exchange Semantic SoLoMo
Application
Offline
WeiResearch
Big data
Location
Mobile
Social
O2O Business Needs
28. Semantic Knowledge Base
100 thousands triples optimized for advertisement fields
540 thousands Chinese lexicons, with part of speech
35 thousands syntactical definitions, with treebank
NetizenCache
30 million interest graphs for active netizens
High Speed Flash Storage Optimized for Social Media
Short reaction time
Optimized for unstructured data
Profession team
3 PhDs are working at machine learning, nature language
parser and semantic search
All developers with master degree on computer science or
related field
WeiResearch API
28
29. SSO interest graph API Deployment
1 working day to deploy JavaScript API
1 month to do performance test
WeiResearch Cloud Deployment 3 month
Recommendation engine Installation
Knowledge base on load
NetizenCache deployment
JavaScript API
Implement plan
29
30. WeiResearch Big Data Solution
30
Unstructured Data Semi-Structured Data
DFS HDFS NoSQL
Structured Data
RDB
Real Time Event ETLMap Reduce
Streaming Engine Mining Engine
Reporting/Dashboard BI/Social Applications
Advanced
Analysis
Hardwar
e
Big
Data
Cluster
Memor
y
Analysi
s
31. WeiResearch Big Data Hardware
31
Disk
CPU CPU Storage Class
Memory (SCM)
Attribute DRAM
FlashMAX
SCM
Storage-class
SATA/SAS SSDs
Disk
Capacity 10% of SCM 200 GB – 2 TB 200 – 1 TB 1 – 10 TB
Read performance
10x 1x 25% of SCM 1% of SCM
Write performance
Persistence No Yes Yes Yes
SATA/S
AS SSDs
PCIe
SSDs
FlashMA
X
SCM
Thanks for Virident
34. Tencent Inc. is one of largest comprehensive Internet service
company in China, include instant messenger, mobile
messaging service, social networks, web portals, online
games.
As of Mar 2013, the instant messenger Tecent QQ has 825.4
million active user accounts, and the number of
simultaneously online QQ accounts has sometimes reached
173 million.
The mobile messaging service, WeChat, has 194.4 million
active user accounts and the application download is in top 3
apps in apple store and android market of China.
Social network, QZone, 611 million active user accounts, the
largest social network in China. web portal, qq.com,
Alexa rank is #2 in China and #9 worldwide. Online games,
QQ games, has exceeded 9.2 million user online
simultaneously in some time point
Appendix Tencent
34
35. Sina Weibo, the largest micro blogging website of China, with
a similar market penetration as Twitter
Alexa rank China #6, worldwide #27, launched by SINA
corporation on 14 August 2009, has 536 million registered
users by Mar. 2013, and the average active online users are
49.8 million everyday.
Appendix weibo.com
35
36. Youku is the China "YouTube", the second largest video site
in the world with a alexa ranking just after YouTube. and No.
1 in China Internet video hosting service.
As of Mar. 2013, youku has more than 100 million monthly
active users, videos play 170 million times per day, and
average video watching time for each user is more than 70
minutes every day.
Appendix youku.com
36
37. Tmall is the largest B2C online retail platform in China,
operated by Alibaba Group.
As of Mar 2013, tmall has 48.5% share of China B2C
market, more than 70,000 international and Chinese brands
from more than 50,000 merchants and serves more than 180
million buyers.
Appendix tmall.com
37