Russell's Rules: Just Do This ... Lead!

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52 Rules that will help your leadership guide employees to better results. Adopt them, put them to work, and watch your results grow.

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Russell's Rules: Just Do This ... Lead!

  1. 1. 52 Rules To Adopt, Put to Work,And Watch theResults Grow
  2. 2. 1. There is never enough time and that’s never an excuse.RussellWhite.com © 2011
  3. 3. Just Do This… • Identify the “urgent” that demands time. • Identify the “important” that is being ignored because of the urgent. • Discover what makes the urgent appear so frequently. • Focus on fixing urgent problems first. Not repair, fix, as in prevent from happening again.RussellWhite.com © 2011
  4. 4. 2. Resources are always going to be limited – use them all.RussellWhite.com © 2011
  5. 5. Just Do This… • Stop hoarding financial resources. • Invest them for the greatest returns. • Assume some risk when investing in solutions. • Expect to learn some expensive lessons. • Expect to get great returns as well.RussellWhite.com © 2011
  6. 6. 3. Change is always going to be a challenge – embrace it.RussellWhite.com © 2011
  7. 7. Just Do This… • Announce the change before you start the implementation. • Train employees to deal with the changes successfully. • Get input in advance on how to make changes from the employees who will be affected. • Expect the change to take longer than expected -- it always does.RussellWhite.com © 2011
  8. 8. 4. Everyoneis motivatedin his or her own unique way.RussellWhite.com © 2011
  9. 9. Just Do This… • Get to know the basics about what is important to your employees. • Treat your employees like friends not subordinates while at work. • Clearly state why what you want is important. • Set the tone in your own motivation.RussellWhite.com © 2011
  10. 10. 5. An opposing view isn’t always wrong.RussellWhite.com © 2011
  11. 11. Just Do This… • List your top 5 corporate opinions (We will always …, We will never …). • List the merits of ignoring them. • Review your core values, and develop a completely different list. What did you learn? • List the lessons you learned and identified for growth potential. • Take action on those lessons.RussellWhite.com © 2011
  12. 12. 6. Somewhere, there alwaysexists the right answer – go find it.RussellWhite.com © 2011
  13. 13. Just Do This… • Determine if you are addressing a symptom of a deeper root cause. • Define the root cause. • List possible “right” answers. • Try one answer at a time. • Document your solution — for the next time.RussellWhite.com © 2011
  14. 14. 7. Goals areachievements of desire, notimplements of pain.RussellWhite.com © 2011
  15. 15. Just Do This… • Get employees involved in setting their own goals. • Celebrate goal accomplishment. • Give them feedback frequently enough to set them up for success.RussellWhite.com © 2008
  16. 16. 8. Peoplework hard if they believe.RussellWhite.com © 2011
  17. 17. Just Do This… • Decide how much you believe in the corporate cause. • Based on that, decide how much your employees believe. • List five ways to elevate your employees’ belief in you. • Now put those five ways into action.RussellWhite.com © 2011
  18. 18. 9. Trust is earned daily.RussellWhite.com © 2011
  19. 19. Just Do This… • Make a list of who you trust and why. • List the ways you engender trust from your employees. • Be open with communication and avoid closed door meetings. • Leave the spin stories alone and get to the point.RussellWhite.com © 2011
  20. 20. 10. Commitment can never be forced.RussellWhite.com © 2011
  21. 21. Just Do This… • Get employees more involved in decision making. • Encourage employees to suggest process improvements. • Debrief daily on customer experiences; what can you do better? • Listen to employees intently.RussellWhite.com © 2011
  22. 22. 11.Constantly be in learningmode and share itwith your staff.RussellWhite.com © 2011
  23. 23. Just Do This… • Subscribe to two business leadership magazines. • Join a group of local leaders to exchange ideas. • Have employees give book reports on pertinent business books to the rest of the staff. • Create a resource library for your employees.RussellWhite.com © 2011
  24. 24. 12. No one cares as much about your performance as you should.RussellWhite.com © 2011
  25. 25. Just Do This… • Remember every day is a performance day. • Get your employees excited about your performance. • Videotape your employees on the job. • Watch the video with them and see how they rate their own performance.RussellWhite.com © 2011
  26. 26. 13. It’s always the right time to train and develop people.RussellWhite.com © 2011
  27. 27. Just Do This… • Make development part of everyones annual goals. • Schedule annual training as you would vacations for the entire staff. • Don’t vary from the schedule regardless of the year’s economic performance -- you are in it for the long haul. • Train yourself every bit as hard.RussellWhite.com © 2011
  28. 28. 14. Your job is physically demanding – take care of your body.RussellWhite.com © 2011
  29. 29. Just Do This… • Exercise daily for the mental health of it. • Change your routine every 8 weeks. • Keep a food log. • Hire a trainer.RussellWhite.com © 2011
  30. 30. 15. High energy and enthusiasm set the positive tone.RussellWhite.com © 2011
  31. 31. Just Do This… • Give them a reason to be excited about work. • Cut disinterested parties from your workforce. • Expect everyone to follow your example and give their full energy available to winning!RussellWhite.com © 2011
  32. 32. 16. Take the time to really listen to whatRussellWhite.com © 2011 they have to say.
  33. 33. Just Do This… • Take notes during all important conversations. • Listen to what your eyes are telling you and learn to trust what you see. • Give your employees your full attention as you listen.RussellWhite.com © 2011
  34. 34. 17.Congratulateand recognize daily.RussellWhite.com © 2011
  35. 35. Just Do This… • Recognize behaviors you want repeated. • Send a handwritten thank you note to the employees home. • Be consistent and limitless in giving earned recognition. • Make it a habit and not a fad.RussellWhite.com © 2008
  36. 36. 18. Admit mistakes to those you negatively affected.Your credibility is riding on it.RussellWhite.com © 2011
  37. 37. Just Do This… • Swiftly admit the mistake to everyone affected before misinformation starts. • Leave out the spin control; be yourself. • Learn from the "teachable moment" and focus forward.RussellWhite.com © 2011
  38. 38. 19. Tell it like it is. Your integrity is riding on it. I tell it like it is because it hurts too much to bite my tongue.RussellWhite.com © 2011
  39. 39. Just Do This… • Let the information flow unvarnished -- they can handle truth. • If the results suck -- call it like it is. • When you are making a killing with record profits -- let everyone know how they contributed to the success.RussellWhite.com © 2011
  40. 40. 20. Do something off the wall occasionally – people like to laugh.RussellWhite.com © 2011
  41. 41. Just Do This… • Off the wall ideas come from off the wall activities — tap into your creativity. • Do something out of character to show your human side.RussellWhite.com © 2011
  42. 42. 21. Encouragerenegade ideas – ideas are free.RussellWhite.com © 2011
  43. 43. Just Do This… • Involve employees in creative activities to get new ideas. • Pose a problem with no boundaries on money and time and see what solutions arise. • Now figure how to make the solution work within the constraints. • Make this a daily habit.RussellWhite.com © 2011
  44. 44. 22. Take swift action on ideas that have value.RussellWhite.com © 2011
  45. 45. Just Do This… • Generate fewer ideas but act on them. • Track the idea’s progress so it doesnt get lost. • If the idea is worth it, feed it with time and money and enthusiasm.RussellWhite.com © 2011
  46. 46. 23. Give creditRussellWhite.com © 2011 where it’s due.
  47. 47. Just Do This… • Loudly proclaim the success of others. • Be sure to take more of the blame and less of the credit for the results of your employees. • Put your employees’ names up in lights and they will push you up the career ladder.RussellWhite.com © 2008
  48. 48. 24. No one cares about the mundane in your life – leave it outside the office.RussellWhite.com © 2011
  49. 49. Just Do This… • Focus on the workplace tasks you use to build success. • Seek Employee Assistance Program help with your distractions.RussellWhite.com © 2011
  50. 50. 25. Be curious about everything — explore.RussellWhite.com © 2011
  51. 51. Just Do This… • Encourage curiosity in your work environment. • Test your personal boundaries and explore like a child. • Do something dramatically different -- just to feed the curiosity factor.RussellWhite.com © 2011
  52. 52. 26. Have a vision and share it through your actions.RussellWhite.com © 2011
  53. 53. Just Do This… • Verbalize your vision in everyday language — not catch-phrases. • Talk with your staff about the company three years into the future and gauge their excitement. • Define the actions needed to make that vision a reality in three years.RussellWhite.com © 2011
  54. 54. 27. Be resilient.RussellWhite.com © 2011
  55. 55. Just Do This… • Remember, its never as bad as you think . • Honestly believe it will get better — and it will. • Set the “speed of bounce” for your employees.RussellWhite.com © 2011
  56. 56. 28. If you are coasting – your team will be, too.RussellWhite.com © 2011
  57. 57. Just Do This… • Prevent coasting by tracking your accomplishments. • Set the bar for performance with your own actions. • When you find yourself needing to coast -- go on vacation and coast away!RussellWhite.com © 2008
  58. 58. 29. Take action on the important and be proactive on the urgent.RussellWhite.com © 2011
  59. 59. Just Do This… • Keep the important front and center and keep the urgent to a minimum. • When you find yourself in crisis management mode, stop and think about the important that is not getting done. • Then reprioritize your day as necessary.RussellWhite.com © 2011
  60. 60. 30. Make hard decisions without prolonged deliberation.RussellWhite.com © 2011
  61. 61. Just Do This… • Avoid “ready, shoot, aim” decision making. • But “Ready, aim” is not enough. You have to “shoot.” • Make the hard decision, and then move forward.RussellWhite.com © 2011
  62. 62. 31. What was cutting edge a year ago is now the norm – keep reaching.RussellWhite.com © 2011
  63. 63. Just Do This… • Know where to find the cutting edge and how far away you are. • Stay at the forefront of your industry —especially in areas critical to growth and maximizing performance. • Compare your talent recruitment plan and your competitors’ — this is a defining moment between surviving and thriving.RussellWhite.com © 2011
  64. 64. 32. Wisdom often comes in silence – build quiet time into each week.RussellWhite.com © 2011
  65. 65. Just Do This… • Each week take two hours to find silence and gain wisdom. • Pose yourself a question. Wait for ideas to come to you -- you will discover answers you never thought possible.RussellWhite.com © 2011
  66. 66. 33. Everyone is watching how you perform.RussellWhite.com © 2011
  67. 67. Just Do This… • Remind yourself you are a paid performer on a daily basis. • At the end of the day ask yourself -- did the audience get their money’s worth? • Deliver a performance worthy of a standing ovation -- even if no one’s watching. • Set the level of expectations for the rest of your teams performance and accept nothing less.RussellWhite.com © 2011
  68. 68. 34. Let your personal confidence soar – but keep your ego in check.RussellWhite.com © 2011
  69. 69. Just Do This… • List the personal skills in which you are completely confident. • Demonstrate your confidence in your actions, not just in your words. • Leave the bravado out of the workplace -- people know when you really are that good. • The higher your confidence, the more capable you will be.RussellWhite.com © 2011
  70. 70. 35. Don’t expect to have all the answers. Just know where to find them.RussellWhite.com © 2011
  71. 71. Just Do This… • Start your own little black answer book today! • Offer to be in someone else’s little black answer book. • Fill your knowledge gaps with the right solution providers. • Regularly use these resources — everyone likes to feel valued.RussellWhite.com © 2011
  72. 72. 36. Build on small victories, and the big ones will happen.RussellWhite.com © 2011
  73. 73. Just Do This… • Note the small progressions toward bigger goals. • Define and drive the fundamentals of performance. • Focus on those fundamentals. • Recognize the victories that will get you to the top.RussellWhite.com © 2011
  74. 74. 37. Celebrate significantaccomplishments.RussellWhite.com © 2011
  75. 75. Just Do This… • Set attainable goals that have reach. • Provide group celebrations for accomplishments. • Once celebrated, bump up the goals. • Keep the same scale for celebrations as the accomplishments.RussellWhite.com © 2011
  76. 76. 38. Have a personal strategic plan for your life.RussellWhite.com © 2011
  77. 77. Just Do This… • Make family plans and define goals. • Make sure everyone participates and agrees on the goals. • Write down the plan and consider it as important a family document as a will. • Track your annual progress.RussellWhite.com © 2011
  78. 78. 39. Get to the real truth by questioning results.RussellWhite.com © 2011
  79. 79. Just Do This… • Always ask for supporting data on positive information and a plan for improvement on negative information. • Don’t be duped when you are told what you want to hear. • Value those who “give it to you straight.” Recognize and reward their confidence and honesty.RussellWhite.com © 2011
  80. 80. 40. Challenge the status quo.RussellWhite.com © 2011
  81. 81. Just Do This… • Identify the sacred cows of your company. • Create ideas on how one can be improved. • Define the barriers to changing the status quo in this area. • Determine which should be the next one to address. • Repeat as often as necessary.RussellWhite.com © 2011
  82. 82. 41. You are watched outside work as much as you are watched at work.RussellWhite.com © 2011
  83. 83. Just Do This… • Consider what areas of your life you hope never see daylight. • Define the changes you need to make to fulfill your leadership role. • List the behaviors you need to modify for the sake of your integrity and leadership ability.RussellWhite.com © 2011
  84. 84. 42. You plan will seldom go as designed.RussellWhite.com © 2011
  85. 85. Just Do This… • Make sure every plan has contingencies. • Recognize the course corrections you need and who is prepared to make them. • Monitor your progress to make sure you stay on course.RussellWhite.com © 2011
  86. 86. 43. A valued employee is going to leave you – accept it and move on.RussellWhite.com © 2011
  87. 87. Just Do This… • Prevent any one employee from being indispensable with cross-training. • Build in redundancies for skills, systems, and talent. • Be able to react quickly when you lose a critical player. • Be a talent scout at all times.RussellWhite.com © 2011
  88. 88. 44. An ―It’s Showtime‖ attitude is key to getting through the tough days.RussellWhite.com © 2011
  89. 89. Just Do This… • Begin each day with an enthusiastic verbal "Its Showtime!!!" • Have a "pregame" routine just like great athletes. • Look for the positive in adversity and set the tone for greater performance. • Realize the hardest days provide the greatest opportunities to show your stuff.RussellWhite.com © 2011
  90. 90. 45. An internal sense of accomplishment should reward you daily on the positive.RussellWhite.com © 2011
  91. 91. Just Do This… • List three daily accomplishments at the end of each day. • Direct your self-talk toward confidence and away from berating yourself. • Expect to see your best efforts daily. • Leave the perfection expectation at the door, and just give it all you got.RussellWhite.com © 2011
  92. 92. 46. Responsibility is the price of being a great leader.RussellWhite.com © 2011
  93. 93. Just Do This… • Define your responsibilities on your job. • Define your responsibilities to your family. • Define your responsibilities to yourself. • Identify those responsibilities you have let slide — and pick them up again.RussellWhite.com © 2011
  94. 94. 47. Your mind is your most valuable asset.RussellWhite.com © 2011
  95. 95. Just Do This… • Create a mental workout program. • Exchange mental workouts with other executives. • Have mental wellness expectations for your executives just as you do for their physical wellness.RussellWhite.com © 2011
  96. 96. 48. Love what you do or start doing something you love.RussellWhite.com © 2011
  97. 97. Just Do This… • Determine how much you love your job. • Decide if that is the way you want your life to be. • Encourage your staff to find passion for their work -- even if it means they need to find a different job.RussellWhite.com © 2011
  98. 98. 49. Watch people more closelythan financial reports to really know what is going on.RussellWhite.com © 2011
  99. 99. Just Do This… • Routinely observe your employees’ work. • Provide feedback. • Be around so much you become the fly on the wall and not the elephant in the room.RussellWhite.com © 2008
  100. 100. 50. If you aren’t trustworthy,don’t be surprised … at anything!RussellWhite.com © 2011
  101. 101. Just Do This… • Set the tone for trust in your organization. • Let your actions speak louder than words. • Build an environment employees believe in. • Accept responsibility to overcome distrust.RussellWhite.com © 2011
  102. 102. 51. Ask questions, questions, and more questions.RussellWhite.com © 2011
  103. 103. Just Do This… • Start a 25 "WHY" program for all your employees. • Let them know when a positive change has happened as a result of the WHY questions you heard. • Create better questions to achieve better results.RussellWhite.com © 2011
  104. 104. 52. Surprises are going to happen -- be able to think on your feet.RussellWhite.com © 2011
  105. 105. Just Do This… • Identify your potential workplace surprises. • Train your staff on how to react. • Provide knowledge and preparation to prevent panic. • Expect the unexpected to periodically occur.RussellWhite.com © 2011
  106. 106. 53. Push to do a little more than you thought possible.RussellWhite.com © 2011
  107. 107. Just Do This… • Define the extra step. • Recognize employees who take the extra step. • Tackle the impossible and make it possible.RussellWhite.com © 2011
  108. 108. 803-984-9448 Russell@RussellWhite.com Be sure to visit BizWizTV.com for video clips of his Business in the New Economy show. Russell J. White, president of Pinnacle Solutions, is one of America’s leading authorities on business in the new economy. He is an author, consultant, international speaker, and business expert on leadership and strategies for success in the new economy.RussellWhite.com © 2011

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