A Call to Action

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The economy is requiring us to take action like never before to be competitive in the world of business. This is your call to take action to get current with the new economy.

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A Call to Action

  1. 1. A Call to Action in the New EconomyRussell@RussellWhite.com
  2. 2. Embracing the New EconomyThrive Adapt Progress Improve Change Growth Evolution
  3. 3. Why a Call to Action? How do we stay competitive during merger mania?
  4. 4. Why a Call to Action?PARK RIDGE, N.J., June 21, 2012 -- /PRNewswire/ -- Hertz (NYSE: HTZ) announced that its equipment rental division, Hertz Equipment Rental Corporation (HERC), will be hiring hundreds of new employees this summer and will be holding a two-day employment open house at more than 50 HERC locations throughout the country on Tuesday, June 26 and Wednesday, June 27, 2012.
  5. 5. Why a Call to Action?
  6. 6. Why a Call to Action?
  7. 7. If You are Coasting,You Must be Going Downhill
  8. 8. Poor Preparation
  9. 9. Exhaustion
  10. 10. Lack ofCompleteCourage
  11. 11. Action
  12. 12. What are youbuilding toward?
  13. 13. Prospecting How are you currently aggressively prospecting?
  14. 14. Leads SuspectsProspectsCustomers
  15. 15. Prospecting is…• Necessary• Difficult
  16. 16. Why does yourbusiness need prospects?
  17. 17. Which part of prospectingmakes you feeluncomfortable?
  18. 18. The Successful ProspectorOptimism
  19. 19. The Successful Prospector Instinct
  20. 20. The Successful ProspectorPersistence
  21. 21. Fish Where the Fish Are Hey! I wanted that!
  22. 22. Dealing with No
  23. 23. Where should you beprospecting fornew business?
  24. 24. You must diversify your portfolioof revenue streams.
  25. 25. Know your revenue streams
  26. 26. Equipment theft is on the rise
  27. 27. Equipment Security
  28. 28. Security
  29. 29. Brand Traction
  30. 30. Have a Brand Traction uniquepromise that sticks with consumers “absolutely, positively has to be there overnight.”
  31. 31. Don‟t Try to Be All Things to All PeopleRather than focusing on creating a brand that everyonecan relate to, you should focus on building a brand that appeals to a specific target market.
  32. 32. Be consistent
  33. 33. Make your name synonymous with your industry 94% of the time people buy from the first brand that comes to mind.
  34. 34. How is yourbrand reachingyour customersand prospects?
  35. 35. Web Presence
  36. 36. Customer Education
  37. 37. Customer Education
  38. 38. What is Your Viral Message?
  39. 39. What twochanges do youneed to make to your web presence?
  40. 40. Fresh Ideas
  41. 41. Wedding Registry Scanner
  42. 42. One Stop Wedding Shop The Yorkshire Wedding Consortium is a group of professional like-minded business people offering every wedding service for the modern couple looking to get married. It wasestablished some 15 years ago and has grown from strength to strength increasing each year. The aim of the consortium is to offer only the best possible wedding exhibitors under a „one-stop shop‟.
  43. 43. One Stop Wedding Shop• Event planning • Millinery• Cake • Venue• Florist • Wedding Films• Bridal wear • Band• Flower press • Limousines• Photography • Suits for hire• Wedding Favors and stationery
  44. 44. One Stop Party Shop Webster, Texas
  45. 45. Storm Chasers
  46. 46. Storm Chasers
  47. 47. Equipment Demonstrations in Neighborhoods
  48. 48. Thank you forbringing me back to Round Up!Check out my videos at BizWizTV.comfor more information to help your business. Contact me:Russell@RussellWhite.com

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