Telekom Innovation Contest, Bucharest 2014.
FMCG? We can change Romania together... Deutsche Telekom.
Probably the best strategy for Romanian Agriculture... !
Together with my business partner Ovidiu Slatineanu we get back in time 7000 years...
After this journey (www.linkd.in/RquxaL) we will define the impact of technology in the structure of distribution channels and we will analyze the impact of reducing the competition advantage in the food industry.
Our project defines a new concept of path to market (www.b2b-strategy.ro/route-to-market-fmcg) through digital environment... shortest path...
At the same time, positioning concept is unique in terms of Brand, Communication Strategy & CSR.
The project impact in saving Romanian Heritage (www.b2b-strategy.ro/Romania-Incotro) is extremely high and we expect an virtually unlimited potential of concept development in the next five years from financial point of view.
Our motto & vision: Don’t compete with rivals; Make them irrelevant!
* Blue Ocean Strategy Quote
Daniel Rosca
www.about.me/DanielRosca
Sales & Marketing Manager
B2B Strategy
www.b2b-strategy.ro | www.fb.com/B2BStrategy
5. Romania's Lost Heritage...
* Brand Finance Nation Brand Report 2013
Brand Value Change 2013 vs 2012 , -37bn USD
29.05.2014 / 15.30 - 16.45
Marshal Garden Residence,
Bucharest
www.b2b-strategy.ro/Romania-IncotroSOS IMM / Romania Incotro, edition 4
Blue Ocean Strategy Workshop
6. "Price, assortment, and convenience can still
be powerful competitive criteria, but they
are becoming progressively commoditized
by the Internet."
Digital Market
7. Trends: KA & IKA Private Label, 17% vs 52.8%?
The best development is noticeable in the food segment, where private
labels cover 17% of the total household consumption. In 2012 there
have been significant increases in private label sales in categories such
as yellow cheese (+ 8% of the category total), plain yogurt (+7%) and
breakfast cereals (+6%).
Private labels have gained
ground at an accelerated
pace in recent years,
coming to account for 12
percent of the total value
of the consumer goods
market, compared to 2% in
2007, shows a GfK survey
sent to Agerpres.
12. Minimum 41 milion euro sales / county after first two years of implementation
Minimum 30.000 subscribers / county (Timis size)
The best positioning for the next step: Export / European Market
One brand, Isaiia, Soborul de la Isaiia
CSR: Sustain the Handresti (Cucuteni Civilization) archeological site, Iasi County
!
www.b2b-strategy.ro/route-to-market-fmcg
Small & medium romanian farmers strategic alliance through digital portal
Blogging & communication strategy / platform: Romania's Lost Heritage
Financial Forecast
Probably the best strategy for Romanian Agriculture... !