Traditional FundraisingNeeds HelpAnd you already have the helpers
Your Passion Is Making GoodHappen.Not spending endless hours fretting overﬁnding the right people to support yourcause.
Your Non-Proﬁt Needs:PEOPLE Passionate AboutYour Mission!People to giveresourcesPeople to give time(volunteer, spreadthe word)
It’s increasingly hard toﬁnd new donors andvolunteers through traditionalfundraising channels.Unfortunately..."Total giving in 2011 was 11% below givingin 2007, before the charitable sector feltthe effects of the recession."(Charity Navigator)
Traditional FundraisingCosts: MailDirect Mail Acquisition - $1.25 to$1.50 cost per dollar raised, accordingto James Greenﬁeld in Fund-Raising:Evaluating and Managing the Fund.And Expensive!
Traditional FundraisingCosts: EventsFundraising Events: $0.50cost per dollar raised (ofgross, not net)* accordingto James Greenﬁeld* This stat usually doesn’t take intoconsideration staff salary-hours, after whichevents often break even, or even lose money.
Traditional FundraisingCosts: Donor AcquisitionAverage cost for a new donor: $5 - $50This number doesn’t take into account time spent by staffmembers and volunteers.(Sevenly Labs)
Luckily,Your Non-Proﬁt Has:An Engaged Community of SupportersWho Want to SeeYou Succeed!
Which Leads to theSolution!Your ambassadors are yourbest assets when it comesto bringing more people toyour non-proﬁt.Why?
They care deeply aboutyour non-proﬁt.They can reach out totheir networks.Their targeted outreach is moreeffective than messages fromyour organization.
Evidence?“There is a strong correlation betweenthe numberof emails sent [from participants to theirnetworks] and funds raised.”“Independent fundraisers are able to reach donorsotherwise unattainable by the organization throughtheir personal social networks.These ‘super volunteers’also spread awareness beyond the reach of theorganization through these activities.”(Blackbaud)(Event360)
What are some ways toactivate supporters?Helping them use social media better:BlastrootsRallying them to raise money while raising awareness:Crowdrise, Rally, Fundly, RazooMaking it easy for them to recruit the RIGHTfriends (aka “inner circle”)...
And that’s where we come in!Learn the best ways to get yoursupporters to tap their networks!Knodes knows email@example.com
AttributionsBazaar: See page for author [Public domain], via Wikimedia CommonsWell: By Dominique Thaly (Dominique Thaly) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0) orGFDL (http://www.gnu.org/copyleft/fdl.html)], via Wikimedia CommonsChildren Artists: By IndianHeroes (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)],via Wikimedia CommonsHabitat for Humanity: By U.S. Navy photo by Photographer’s Mate 2nd Class Johansen Laurel [Public domain],via Wikimedia CommonsDance: Bundesarchiv, Bild 183-K0623-0502-001 / CC-BY-SA [CC-BY-SA-3.0-de (http://creativecommons.org/licenses/by-sa/3.0/de/deed.en)], via Wikimedia CommonsFundraising event: NWABR on FlickrMagnifying glass: By arz (Own work) [Public domain], via Wikimedia Commons