Traditional fundraising methods for non-profits are becoming less effective and more costly. Direct mail fundraising costs $1.25-$1.50 per dollar raised and fundraising events often break even or lose money after accounting for staff costs. A better approach is to activate existing supporters to fundraise through their own social networks. Supporters care deeply about the nonprofit's mission and can more cost-effectively reach new donors through their personal connections. Nonprofits should provide supporters with online tools to easily recruit donors from their social networks and spread awareness of the cause.

1. Traditional Fundraising
Needs Help
And you already have the helpers

2. Your Passion Is Making Good
Happen.
Not spending endless hours fretting over
finding the right people to support your
cause.

3. Your Non-Profit Needs:
PEOPLE Passionate AboutYour Mission!
People to give
resources
People to give time
(volunteer, spread
the word)

4. It’s increasingly hard to
find new donors and
volunteers through traditional
fundraising channels.
Unfortunately...
"Total giving in 2011 was 11% below giving
in 2007, before the charitable sector felt
the effects of the recession."
(Charity Navigator)

5. Traditional Fundraising
Costs: Mail
Direct Mail Acquisition - $1.25 to
$1.50 cost per dollar raised, according
to James Greenfield in Fund-Raising:
Evaluating and Managing the Fund.
And Expensive!

6. Traditional Fundraising
Costs: Events
Fundraising Events: $0.50
cost per dollar raised (of
gross, not net)* according
to James Greenfield
* This stat usually doesn’t take into
consideration staff salary-hours, after which
events often break even, or even lose money.

7. Traditional Fundraising
Costs: Donor Acquisition
Average cost for a new donor: $5 - $50
This number doesn’t take into account time spent by staff
members and volunteers.
(Sevenly Labs)

8. Luckily,Your Non-Profit Has:
An Engaged Community of Supporters
Who Want to SeeYou Succeed!

9. Which Leads to the
Solution!
Your ambassadors are your
best assets when it comes
to bringing more people to
your non-profit.
Why?

10. They care deeply about
your non-profit.
They can reach out to
their networks.
Their targeted outreach is more
effective than messages from
your organization.

11. Evidence?
“There is a strong correlation between
the number
of emails sent [from participants to their
networks] and funds raised.”
“Independent fundraisers are able to reach donors
otherwise unattainable by the organization through
their personal social networks.These ‘super volunteers’
also spread awareness beyond the reach of the
organization through these activities.”
(Blackbaud)
(Event360)

12. What are some ways to
activate supporters?
Helping them use social media better:
Blastroots
Rallying them to raise money while raising awareness:
Crowdrise, Rally, Fundly, Razoo
Making it easy for them to recruit the RIGHT
friends (aka “inner circle”)...

13. And that’s where we come in!
Learn the best ways to get your
supporters to tap their networks!
Knodes knows word-of-mouth.
get@knod.es

14. Attributions
Bazaar: See page for author [Public domain], via Wikimedia Commons
Well: By Dominique Thaly (Dominique Thaly) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0) or
GFDL (http://www.gnu.org/copyleft/fdl.html)], via Wikimedia Commons
Children Artists: By IndianHeroes (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)],
via Wikimedia Commons
Habitat for Humanity: By U.S. Navy photo by Photographer’s Mate 2nd Class Johansen Laurel [Public domain],
via Wikimedia Commons
Dance: Bundesarchiv, Bild 183-K0623-0502-001 / CC-BY-SA [CC-BY-SA-3.0-de (http://creativecommons.org/
licenses/by-sa/3.0/de/deed.en)], via Wikimedia Commons
Fundraising event: NWABR on Flickr
Magnifying glass: By arz (Own work) [Public domain], via Wikimedia Commons