Traditional FundraisingNeeds HelpAnd you already have the helpers
Your Passion Is Making GoodHappen.Not spending endless hours fretting overfinding the right people to support yourcause.
Your Non-Profit Needs:PEOPLE Passionate AboutYour Mission!People to giveresourcesPeople to give time(volunteer, spreadthe w...
It’s increasingly hard tofind new donors andvolunteers through traditionalfundraising channels.Unfortunately..."Total givin...
Traditional FundraisingCosts: MailDirect Mail Acquisition - $1.25 to$1.50 cost per dollar raised, accordingto James Greenfi...
Traditional FundraisingCosts: EventsFundraising Events: $0.50cost per dollar raised (ofgross, not net)* accordingto James ...
Traditional FundraisingCosts: Donor AcquisitionAverage cost for a new donor: $5 - $50This number doesn’t take into account...
Luckily,Your Non-Profit Has:An Engaged Community of SupportersWho Want to SeeYou Succeed!
Which Leads to theSolution!Your ambassadors are yourbest assets when it comesto bringing more people toyour non-profit.Why?
They care deeply aboutyour non-profit.They can reach out totheir networks.Their targeted outreach is moreeffective than mes...
Evidence?“There is a strong correlation betweenthe numberof emails sent [from participants to theirnetworks] and funds rai...
What are some ways toactivate supporters?Helping them use social media better:BlastrootsRallying them to raise money while...
And that’s where we come in!Learn the best ways to get yoursupporters to tap their networks!Knodes knows word-of-mouth.get...
AttributionsBazaar: See page for author [Public domain], via Wikimedia CommonsWell: By Dominique Thaly (Dominique Thaly) [...
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A Few Ways to Fundraise Better

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You're looking for ways to spend less raising more. Here are a few things you need to know by Emma Larkins with some insights from leading non-profit professionals.

Published in: Technology, News & Politics
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A Few Ways to Fundraise Better

  1. 1. Traditional FundraisingNeeds HelpAnd you already have the helpers
  2. 2. Your Passion Is Making GoodHappen.Not spending endless hours fretting overfinding the right people to support yourcause.
  3. 3. Your Non-Profit Needs:PEOPLE Passionate AboutYour Mission!People to giveresourcesPeople to give time(volunteer, spreadthe word)
  4. 4. It’s increasingly hard tofind new donors andvolunteers through traditionalfundraising channels.Unfortunately..."Total giving in 2011 was 11% below givingin 2007, before the charitable sector feltthe effects of the recession."(Charity Navigator)
  5. 5. Traditional FundraisingCosts: MailDirect Mail Acquisition - $1.25 to$1.50 cost per dollar raised, accordingto James Greenfield in Fund-Raising:Evaluating and Managing the Fund.And Expensive!
  6. 6. Traditional FundraisingCosts: EventsFundraising Events: $0.50cost per dollar raised (ofgross, not net)* accordingto James Greenfield* This stat usually doesn’t take intoconsideration staff salary-hours, after whichevents often break even, or even lose money.
  7. 7. Traditional FundraisingCosts: Donor AcquisitionAverage cost for a new donor: $5 - $50This number doesn’t take into account time spent by staffmembers and volunteers.(Sevenly Labs)
  8. 8. Luckily,Your Non-Profit Has:An Engaged Community of SupportersWho Want to SeeYou Succeed!
  9. 9. Which Leads to theSolution!Your ambassadors are yourbest assets when it comesto bringing more people toyour non-profit.Why?
  10. 10. They care deeply aboutyour non-profit.They can reach out totheir networks.Their targeted outreach is moreeffective than messages fromyour organization.
  11. 11. Evidence?“There is a strong correlation betweenthe numberof emails sent [from participants to theirnetworks] and funds raised.”“Independent fundraisers are able to reach donorsotherwise unattainable by the organization throughtheir personal social networks.These ‘super volunteers’also spread awareness beyond the reach of theorganization through these activities.”(Blackbaud)(Event360)
  12. 12. What are some ways toactivate supporters?Helping them use social media better:BlastrootsRallying them to raise money while raising awareness:Crowdrise, Rally, Fundly, RazooMaking it easy for them to recruit the RIGHTfriends (aka “inner circle”)...
  13. 13. And that’s where we come in!Learn the best ways to get yoursupporters to tap their networks!Knodes knows word-of-mouth.get@knod.es
  14. 14. AttributionsBazaar: See page for author [Public domain], via Wikimedia CommonsWell: By Dominique Thaly (Dominique Thaly) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0) orGFDL (http://www.gnu.org/copyleft/fdl.html)], via Wikimedia CommonsChildren Artists: By IndianHeroes (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)],via Wikimedia CommonsHabitat for Humanity: By U.S. Navy photo by Photographer’s Mate 2nd Class Johansen Laurel [Public domain],via Wikimedia CommonsDance: Bundesarchiv, Bild 183-K0623-0502-001 / CC-BY-SA [CC-BY-SA-3.0-de (http://creativecommons.org/licenses/by-sa/3.0/de/deed.en)], via Wikimedia CommonsFundraising event: NWABR on FlickrMagnifying glass: By arz (Own work) [Public domain], via Wikimedia Commons

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