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A Few Ways to Fundraise Better
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A Few Ways to Fundraise Better



You're looking for ways to spend less raising more. Here are a few things you need to know by Emma Larkins with some insights from leading non-profit professionals.

You're looking for ways to spend less raising more. Here are a few things you need to know by Emma Larkins with some insights from leading non-profit professionals.



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A Few Ways to Fundraise Better Presentation Transcript

  • 1. Traditional FundraisingNeeds HelpAnd you already have the helpers
  • 2. Your Passion Is Making GoodHappen.Not spending endless hours fretting overfinding the right people to support yourcause.
  • 3. Your Non-Profit Needs:PEOPLE Passionate AboutYour Mission!People to giveresourcesPeople to give time(volunteer, spreadthe word)
  • 4. It’s increasingly hard tofind new donors andvolunteers through traditionalfundraising channels.Unfortunately..."Total giving in 2011 was 11% below givingin 2007, before the charitable sector feltthe effects of the recession."(Charity Navigator)
  • 5. Traditional FundraisingCosts: MailDirect Mail Acquisition - $1.25 to$1.50 cost per dollar raised, accordingto James Greenfield in Fund-Raising:Evaluating and Managing the Fund.And Expensive!
  • 6. Traditional FundraisingCosts: EventsFundraising Events: $0.50cost per dollar raised (ofgross, not net)* accordingto James Greenfield* This stat usually doesn’t take intoconsideration staff salary-hours, after whichevents often break even, or even lose money.
  • 7. Traditional FundraisingCosts: Donor AcquisitionAverage cost for a new donor: $5 - $50This number doesn’t take into account time spent by staffmembers and volunteers.(Sevenly Labs)
  • 8. Luckily,Your Non-Profit Has:An Engaged Community of SupportersWho Want to SeeYou Succeed!
  • 9. Which Leads to theSolution!Your ambassadors are yourbest assets when it comesto bringing more people toyour non-profit.Why?
  • 10. They care deeply aboutyour non-profit.They can reach out totheir networks.Their targeted outreach is moreeffective than messages fromyour organization.
  • 11. Evidence?“There is a strong correlation betweenthe numberof emails sent [from participants to theirnetworks] and funds raised.”“Independent fundraisers are able to reach donorsotherwise unattainable by the organization throughtheir personal social networks.These ‘super volunteers’also spread awareness beyond the reach of theorganization through these activities.”(Blackbaud)(Event360)
  • 12. What are some ways toactivate supporters?Helping them use social media better:BlastrootsRallying them to raise money while raising awareness:Crowdrise, Rally, Fundly, RazooMaking it easy for them to recruit the RIGHTfriends (aka “inner circle”)...
  • 13. And that’s where we come in!Learn the best ways to get yoursupporters to tap their networks!Knodes knows word-of-mouth.get@knod.es
  • 14. AttributionsBazaar: See page for author [Public domain], via Wikimedia CommonsWell: By Dominique Thaly (Dominique Thaly) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0) orGFDL (http://www.gnu.org/copyleft/fdl.html)], via Wikimedia CommonsChildren Artists: By IndianHeroes (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)],via Wikimedia CommonsHabitat for Humanity: By U.S. Navy photo by Photographer’s Mate 2nd Class Johansen Laurel [Public domain],via Wikimedia CommonsDance: Bundesarchiv, Bild 183-K0623-0502-001 / CC-BY-SA [CC-BY-SA-3.0-de (http://creativecommons.org/licenses/by-sa/3.0/de/deed.en)], via Wikimedia CommonsFundraising event: NWABR on FlickrMagnifying glass: By arz (Own work) [Public domain], via Wikimedia Commons