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case study:
                                                                                      Coventry
                                                                                      Connections
                                                                                       The Challenge
                                                                                       Coventry Connections is an Ottawa, ON based taxi fleet operator that offers end-
                                                                                       to-end services for advanced taxi fleet management. The company operates nine
                                                                                       taxi fleets totalling nearly 1,000 vehicles in six Canadian cities and provides over
                                                                                       10 million rides a year.
                                                                                       Coventry Connections sought to improve customer experience and achieve
      Company Profile                                                                  operational efficiencies by introducing a new driver payment system. Under the old
                                                                                       system, customers not paying cash could pay either by credit card or taxi chit. The
      •  rovides taxi and fleet
        P
                                                                                       former involved manually processing the transaction and authorizing the payment.
        management services that deliver
                                                                                       The latter offered greater convenience but also involved manual processing and
        better customer service, greater
        driver satisfaction and enhanced                                               paper-based billing. The company recognized that a wireless payment solution
        safety systems at a low cost                                                   could drive efficiencies while enabling the company to provide a differentiated
      •  perates in 6 Canadian cities
        O                                                                              service to customers.
        with 9 taxi fleets
                                                                                       The Solution
      •  rovides over 30,000 rides per day
        P
                                                                                       After considering several vendors, Coventry Connections selected Rogers to provide
      •  ww.coventryconnections.com
        w
                                                                                       wireless network services for their mobile point-of-sale (POS) solution. The innovative
                                                                                       technology enables drivers to offer many payment options to customers, including
      “Rogers has been instrumental                                                    bank debit cards and credit cards as well as “smart” student card processing for
      in helping us use technology to                                                  Ottawa’s three universities. The flexible technology will enable additional payment
      reduce costs and provide a higher                                                options in the future. Data flows reliably and securely over the Rogers 3G network,
      level of service to our customers.
                                                                                       and transactions are quickly authorized in real time.
      The Rogers team doesn’t only
      act as a supplier but as a friend,
                                                                                       Benefits
      and as far as I’m concerned the
                                                                                       According to Coventry Connection’s president, Hanif Patni, “The primary benefit
      relationship will only grow.”
                                                                                       of the solution is the convenience and flexibility that it offers our customers, who
      Hanif Patni, Coventry Connections                                                now enjoy quick new payment methods. It also simplifies payment for drivers
                                                                                       and reduces back office billing processes.” The scalable solution will support the
                                                                                       company’s ambitious growth plans. The solution was very cost effective, and
                                                                                       reasonable monthly data rates have made it viable to roll out the solution to
                                                                                       approximately 1,000 vehicles.
                                                                                       Coventry Connections recognizes that to achieve its goal of being a national
                                                                                       operator, it must continue to think innovatively and implement technology wisely.
                                                                                       That’s why the company continues to work with Rogers on groundbreaking
                                                                                       solutions, such as wireless direct line services that drastically reduce operating
                                                                                       costs and collapse implementation time. With new payment applications and other
                                                                                       innovations, Coventry Connections and Rogers are driving change in the Canadian
                                                                                       taxi industry.




    For information about a Rogers solution for your organization, contact your
    Rogers account representative or visit rogers.com/business

™Rogers  the Mobius design are trademarks of or used under license from Rogers Communications Inc. or an affiliate. ® BlackBerry, RIM, Research In Motion, SureType and related trademarks, names and logos are the property of Research In Motion Limited and are
registered and/or used in the U.S. and countries around the world. Used under license from Research In Motion Limited. All other brand names  logos are trademarks of their respective owners. © 2010 Rogers Wireless.

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Case Study: Coventry Connections

  • 1. case study: Coventry Connections The Challenge Coventry Connections is an Ottawa, ON based taxi fleet operator that offers end- to-end services for advanced taxi fleet management. The company operates nine taxi fleets totalling nearly 1,000 vehicles in six Canadian cities and provides over 10 million rides a year. Coventry Connections sought to improve customer experience and achieve Company Profile operational efficiencies by introducing a new driver payment system. Under the old system, customers not paying cash could pay either by credit card or taxi chit. The • rovides taxi and fleet P former involved manually processing the transaction and authorizing the payment. management services that deliver The latter offered greater convenience but also involved manual processing and better customer service, greater driver satisfaction and enhanced paper-based billing. The company recognized that a wireless payment solution safety systems at a low cost could drive efficiencies while enabling the company to provide a differentiated • perates in 6 Canadian cities O service to customers. with 9 taxi fleets The Solution • rovides over 30,000 rides per day P After considering several vendors, Coventry Connections selected Rogers to provide • ww.coventryconnections.com w wireless network services for their mobile point-of-sale (POS) solution. The innovative technology enables drivers to offer many payment options to customers, including “Rogers has been instrumental bank debit cards and credit cards as well as “smart” student card processing for in helping us use technology to Ottawa’s three universities. The flexible technology will enable additional payment reduce costs and provide a higher options in the future. Data flows reliably and securely over the Rogers 3G network, level of service to our customers. and transactions are quickly authorized in real time. The Rogers team doesn’t only act as a supplier but as a friend, Benefits and as far as I’m concerned the According to Coventry Connection’s president, Hanif Patni, “The primary benefit relationship will only grow.” of the solution is the convenience and flexibility that it offers our customers, who Hanif Patni, Coventry Connections now enjoy quick new payment methods. It also simplifies payment for drivers and reduces back office billing processes.” The scalable solution will support the company’s ambitious growth plans. The solution was very cost effective, and reasonable monthly data rates have made it viable to roll out the solution to approximately 1,000 vehicles. Coventry Connections recognizes that to achieve its goal of being a national operator, it must continue to think innovatively and implement technology wisely. That’s why the company continues to work with Rogers on groundbreaking solutions, such as wireless direct line services that drastically reduce operating costs and collapse implementation time. With new payment applications and other innovations, Coventry Connections and Rogers are driving change in the Canadian taxi industry. For information about a Rogers solution for your organization, contact your Rogers account representative or visit rogers.com/business ™Rogers the Mobius design are trademarks of or used under license from Rogers Communications Inc. or an affiliate. ® BlackBerry, RIM, Research In Motion, SureType and related trademarks, names and logos are the property of Research In Motion Limited and are registered and/or used in the U.S. and countries around the world. Used under license from Research In Motion Limited. All other brand names logos are trademarks of their respective owners. © 2010 Rogers Wireless.