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AppPrizes for Developers


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AppPrizes Value Deck for Developers

AppPrizes Value Deck for Developers

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  • 1. AppPrizes is an S-Corporation registered in the State of Washington
  • 2. Overview
    AppPrizes is a Platform for monetizing social web apps through user engagement
    • AppPrizes enables you to increase long term engagement of your app by providing incentive scheme for users.
    • 3. AppPrizes focuses on retention which in turn helps you expand monetization rate.
    • 4. It is the simplest and easiest way a developer can implement to rapidly engage users
  • Retention Matters: Increasing App lifecycle
    • Cheap viral user growth has become hard to sustain given
    • 5. Facebook's constantly changing rules- e.g. notifications going away. Higher virtual goods tax.
    • 6. User Fatigue & tendency to block apps trying to grow virally
    • 7. Retaining users sustainably after an App is built and deployed is now the challenge and focus
    • 8. New App competition (duplication, copycat)
    • 9. Re-tuning App or game mechanics to reward users in-house is costly and might alienate users
    • 10. Increasing the life Cycle of an App with engaging game levels/phases and incentives is the only way to ensure App sustainability and longevity
  • AppPrizes Solution Offering
    • AppPrizes offers a simple to integrate iframe offering a menu of prize categories for users to participate and enter contests and tournaments to win real prizes.
    • 11. Provide a real physical reward incentive for users by fostering competition within your apps
    • 12. Simple iFrame let’s you integrate easily
    • 13. Metric Reporting dashboard aligned with your app to track impact of prizes
    • 14. AppPrizes handles all prize fulfillment to a global audience.
    • 15. Over $2,000 worth of prizes and 100 winners and counting
  • How it works
    App Developer:
    • Sets Prize rules
    • 16. Sets winner selection requirements
    • 17. Sets prize Timeframe
    • Select Prizes categories
    • 18. Play to be the best player with highest score
    Targets users with higher monetization revenue & splits with developer
    Handles all winner prize fulfillment
  • 19. The Sudoku Solver App Case
    Sudoku solver is the most popular sudoku game in facebook with color coding, timer graph, pencil mode, hints , daily and random sudokus …
    Sudoku’s Engagement was dropping
    • 60% of users lost in 5 weeks period
    AppPrizes integrated to provide real prizes in a tournament every week to top players
    • 43% Increase in user engagement in 6 weeks
    • 20. Lifted Overall Page views by 18%*
    AppPrize Started
    *based on statistical regression analysis over 3 month period
  • 21. The Restaurant City Market App Case
    RCM will let you find trading partners for Restaurant City quickly and easily. Just specify which ingredients you want and which you are willing to give away
    Competitive pressure from similar restaurant trading based apps.
    AppPrizes lifted number of Page Views generated by 89% halting decline of app engagement*
    *based on statistical regression analysis over 3 month period
  • 22. Overall Results
    By incentivizing the user’s experience we are able to increase user’s engagement
    In the process
    Doubled Page impression per user
    Increased Minutes spent on the applications
    75% increase in Revenue for Publishers
  • 23. Few of the winners- over $2,100 in prize value
  • 24. Summary
    AppPrizes is an easy way to extend the life and hence revenue of your App by
    Building long term retention of users through incentives
    Generating additional value from engaged users thus lift your apps’ monetization rate
    3 - 5 minutes for integrating and getting AppPrizes live in your App